The strongest Spring Festival booth ever! “Hello, Li Huanying” counterattack a group of listed companies is expected to benefit |

Original Title: 3 Days of Crazy 4.5 Billion Volume, The Strongest Spring Festival Archive Ever! “Hello, Li Huanying” counterattack, a group of listed companies is expected to benefit

Summary

[¡El puesto del Festival de Primavera más fuerte de la historia! “Hola, Li Huanying” contraataca a un grupo de empresas que cotizan en bolsa y se espera que se beneficie]After the Spring Festival archive suffered a “goodbye” in 2020, it burst into a staggering performance in 2021. 104 million movie viewers, and the Chinese New Year archive for three days after the show’s release, the volume it was 4.533 billion yuan (including service fees). “Chinatown Detective 3” (dubbed “Tang Detective 3”) a new record 12 movies in history, of which the number of moviegoers had 47.71 million passengers, nearly half of the Spring Festival stalls . Industry insiders pointed out that in addition to “Tang Detective 3”, the quality of this year’s Spring Festival movies is generally higher. Even if the average ticket price has increased by 10%, it still sets a record for movie viewership. This contributed to the popularity of this year’s Spring Festival booths. (China Securities Journal)

After the Spring Festival booths found a “goodbye” in 2020, they performed astonishingly in 2021.

Lighthouse Pro Screenshot

104 million people watched the movie, and it was 4.533 billion yuan (includingServiceFei), “Chinatown Detective 3” (known as “Tang Detective 3”) set a new record in the history of 12 movies, of which 47.71 million people watched movies, nearly half of the Spring Festival archive. Industry insiders pointed out that in addition to “Tang Detective 3”, this year’s Spring Festival filmsqualityIt is usually higher, even if the average ticket price has increased by 10%, it still sets a record for the number of viewers. Many venues are hosting one big event that is hard to find, which together contributed to the popularity of this year’s Spring Festival booths.

It is worth noting that the “Tang Detective 3” single-day box office champion position is being eliminated by “Hello, Li Huanying”, which was based on word-of-mouth fermentation, and the box office steadily increased to counterattack. It was completed on the fourth day of the Lunar New Year. Originally, the film was expected to cost only about 1.5 billion yuan, and there are already optimistic expectations of three to 3.5 billion yuan. The industry estimates that the main controller of the filmBeijing cultureIt is expected to obtain 300-400 million yuanprofit。

　　Set multiple records

How popular is the Spring Festival booth? The data is clearly reflected. On the first day of this year’s Lunar New Year, the box office in a single day was close to 1.7 billion yuan, the best record in history, and the accumulated box office from the first to the third day of the year was 4.515 million. . yuan, far exceeding the nearly one billion yuan in the 2017 Spring Festival booths, accounting for the 2018 Spring Festival booths. The total box office was nearly 80%, and the box office in the same period in 2019 was only 3.4 billion yuan.

Among them, the most important hero is “Tang Detective 3”. The film’s cumulative box office exceeded 2.5 billion yuan within three days of its release, breaking the highest box office record in a week in the history of domestic films held. by “Wolf Warriors 2” and also breaking the “Alliance 4” of “Avengers” established a global order in North AmericamarketBest screening performance (357 millionAmerican dollar) .East ChinaBrokerageMediaAnalystIt was noted that “Tang Detective 3” did not premiere as scheduled in the 2020 Spring Festival, but it has accumulated a large audience, and the number of people who want to see on the two platforms of Maoyan and Taopipiao exceeded 10 million.PresaleThe data is staggering and will naturally have an incredible box office performance during the Spring Festival.

The quality of the film is high at the box officeWarranty.porcelainValuesThe reporter noted that among the 7 films at this year’s Spring Festival,Share4DoubanThe score exceeds 7 points, and only one “Wandering Earth” reached this level in 2019.

Screenshot from the movie Douban

Additionally, fees are also a catalyst. Reporters visited theaters in Beijing and found that ticket prices for this year’s Spring Festival booths are generally higher, often more than 100 yuan. According to data from Beacon Professional Edition, the average ticket price for this year’s Spring Festival is 49.5 yuan (including service fees), and 44.7 and 39.7 yuan in 2019 and 2018 respectively. Regarding the increase in the price of tickets this year, one individual from the cinema stated bluntly that last year the cinema was closed for half a year due to the epidemic, and most expected to see the increase in the price of tickets during the Spring Festival to recoup losses. . “In addition, this year (Beijing) has a seat restriction. The pessimistic expectations before the start of the calendar will allow everyone to make the decision to increase the order of customers to compensate for possible losses.”

Screenshot of Tao Piao Piao

However, the high ticket prices have not affected the audience’s enthusiasm for watching movies. Major cities have frequently seen hard-to-find entrances. So far, the total number of movie viewers across the country during the Spring Festival has passed the 100 million mark. far exceeding the level of the same period in previous years.fund companyThe researchers noted that while the median ticket price for this year’s Spring Festival has increased by roughly 10% compared to 2019, the number of moviegoers has also increased significantly. Movie viewership is not very obvious on the first day of the new year due to attendance restrictions, but it is very significant on the second and third days of high school.

　　Ali PicturesThe dean of the Lighthouse Research Institute, Mu Chen, told reporters that from the perspective of cinema, cinema and audience, cinema represents a platoon of films.supplyOn the first day of high school, 11,000 theaters across the country aired 496,000 shows, a record; the film represents the supply of content. In terms of genre coverage, this year 7 movies include suspense, comedy, fantasy, action, adventure, crime, and parent-child animation and national comic book animation, the types are very rich and the quality of the content is excellent; the size of the audience representsdemand, The attendance rate for the first day of high school is as high as 56%, which is 7 percentage points higher than the attendance rate for the first day of 2019. From the perspective of the supply of motion pictures and the public demand, this year’s Spring Festival is the strongest Spring Festival in history.

Previously, the market believed that the local Chinese New Year might affect the Spring Festival, but it actually contributed a lot to incremental revenue. Mu Chen pointed out that the Spring Festival booths have a characteristic in the city-level box office contribution, that is, the third and fourth tier cities account for a very high proportion of ticket purchases, which can reach about 45 %, which is the deepest of all the seats of the year.From a practical point of view, the Chinese New Year in the venue did not reduce the proportion of the third and fourth lines, but increased the potential audience to enter the theater and improve entertainment.consumptionPossibility. Therefore, the local Chinese New Year has a more positive impact on the Spring Festival stalls.

The Spring Festival archive includes related listingsthe company

Tianfeng ValuesInvestigation report

　　CICCThe research report had previously predicted that the box office (excluding service fees) for the Spring Festival in 2021 would be 5.809 million yuan, 6.425 million yuan and 7.05 billion yuan in conservative, neutral and optimistic scenarios. . As of noon on February 15 (the fourth day of the Lunar New Year), data from the professional version of the lighthouse shows that the current total box office, including pre-sales, has reached 5.315 million yuan. Based on the current box office trend, the Spring Festival is expected to break the 7 billion mark this year.

　　Counterattack word of mouth

Faced with the powerful offensive of “Tang Detective 3”, “Hello, Li Huanying” suddenly emerged.

Lighthouse Pro Screenshot

According to data from Beacon Professional Edition, on February 15 before the press release, “Hello, Li Huanying” led “Tang Detective 3” with a box office of 254 million yuan and 208 million yuan. Currently, “Hello, Li Huanying” has a Douban score of 8.3, which is tied with “Operation Red Sea” for the best film at the Spring Festival.

Industry insiders pointed out that “Hello Li Huanying” received bonuses for Valentine’s Day and word of mouth, and its box office soared 51% in a single day to more than 450 million yuan. The cumulative box office on day 3 of its release has surpassed the one billion mark, making it the 82nd film in the history of mainland Chinese films to reach this threshold. The average number of people per game in the film’s third year has also risen to around 74, which is about equal to “Tang Detective 3” (76ers). The average gap between the two movies has decreased from almost 50 people in the first year to 2 people.

The “Hello Li Huanying” counterattack benefited from the fermentation of word of mouth. According to the data, “Hello, Li Huanying” is an adaptation of a sketch of the same name produced in 2016, with Jia Ling as the screenwriter and starring Jia Ling, Shen Teng, Chen He, Zhang Xiaofei, and others. The film is adapted from the parody of the same name and Jia Ling’s personal experience. Li Huanying in the title is Jia Ling’s late mother. The story of young parents and their dreams.

The “Hello Li Huanying” counterattack is expected to benefit the producer, and the film’s main controller isBeijing culture, The producer also includesMaoyan Entertainment、Ali Pictures, Joint products includeChinese movie、Hengdian Film and Television、Huayi Brothers。

It is worth noting that Tuopu Data had estimated that the box office for “Hello, Li Huanying” was 1.8 billion yuan. However, as the box office for “Hello, Li Huanying” has exploded, the market has also increased. Your expectations. Some experts have given an expectation of 3 billion yuan.Fund researchStaff believe it is expected to exceed 3.5 billion yuan. If this expectation is met,Beijing cultureIt is expected to make a gross profit of 300 to 400 million yuan.

(Source: China Securities Journal)

(Responsible editor: DF506)