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Original title: The strategic effect of “Mobile Phone X AIoT” behind Xiaomi’s 15 new performance indicators in the third quarter is expanding on a large scale
On the afternoon of November 24, Xiaomi Group published its financial report for the third quarter of 2020. The data showed that its revenue was 72.2 billion yuan.RMB，I andAn increase of 34.5%; tightNet profitIt was 4.1 billion yuan, a year-on-year increase of 18.9%.
In addition to the income and net profit that far exceedmarketUnexpectedly, a reporter from the Economic Observation Network found that in the financial report for the quarter, Xiaomi had 13 other items.PerformanceThe indicator updated the all-time record for a single season.
Those growing numbers
First, Xiaomi’s smartphone revenue reached RMB 47.6 billion, a year-on-year increase of 47.5%; smart phonesShippingVolume was 46.6 million units, a year-on-year increase of 45.3%.
Not only did it break its own single-quarter record, according to Canalys statistics, in the third quarterShippingIn the ranking, Xiaomi became the first of the top five manufacturers in terms of year-on-year growth.
In addition, Xiaomi’s total foreign market revenue reached 39.8 billion yuan, a year-on-year increase of 52.1%, of whichThe InternetRevenue increased 75.6% year-on-year, reaching 700 million yuan.ServiceRevenue contribution accounted for 12%, while IoT revenue reached a record high with year-on-year growth of 56.2%.
Also, attract the game bossAnalystLin Meibing noted that Xiaomi’s overseas revenue accounted for more than 50%. Previously, he said that the pressure from Huawei’s face is more conducive to Xiaomi’s “rising head” to compete for foreign markets. The data shows that Xiaomi has established cooperation with more than 50 operators in overseas business, especially in terms of channel design, and the scope of cooperation covers at least 100 subnets in 50 countries.
Under the design above, Xiaomi’s operator channel shipping volume increased by more than 200% year-on-year in the first three quarters of this year. Not only is it expanding offline, Xiaomi’s e-commerce advantages are also emerging with the increased penetration of e-commerce in foreign markets.
Lin Meibing saw that in the first three quarters of 2020, in foreign markets other than India, Xiaomi’s online smartphone shipments had exceeded 10 million units.
Secondly, it should be mentioned that in the context that this year’s economic environment fluctuates due to the black swan event such as the epidemic, Xiaomi InternetadvertisingIn contrast, business revenue continued to grow. After advertising revenue of 2.7 billion yuan and 3.1 billion yuan in the first and second quarters, Xiaomi achieved a 13.7% year-on-year increase in advertising revenue in the third quarter, setting a single-quarter record with 3.3 billion yuan.In addition to record business revenue figures, Xiaomi MIUI also achieved a world monthly recordactive userIt reached 368 million people,contractIn terms of record ad revenue, the scale of Xiaomi’s internet services ecosystem is expanding.
User growth is also reflected in Xiaomi smart TVs and Xiaomi boxes. Data shows that in September alone, the number of monthly active users reached 35.8 million, a year-on-year increase of 49.9%. Among them, paid users reached 4.2 million in September, a 28.2% year-on-year increase.
strategyThe effect is magnificent
For multiple indicators to break the single season record, Xiaomi believes this is due to the advancement of the “Mobile X AIoT” strategy.
In the main mobile phone business, Xiaomi hasDual brand strategyGo to the market, RedmiBrandPlowing deep into the mass market, the Xiaomi brand is making its way into the mid-to-high-end market.
The data shows that in the high-endproductIn terms of sales volume, Xiaomi’s smartphone ASP in mainland China increased 14.7% year-on-year.
Forming a combination with the mobile phone business is Xiaomi’s AIoT ecosystem. The reporter saw that, in addition to the above-mentioned record overseas IoT revenue, Xiaomi’s consumer products and IoT segment revenue reached RMB 18.1 billion, a year-on-year increase of 16.1%.
Additionally, three related metrics are also the best performers ever. According to the data, as of September 30, 2020, the number of IoT devices (not including smartphones and laptops) connected to the Xiaomi AIoT platform reached 289 million, a year-on-year increase of 35.8%. The number of users with five or more devices connected to the Xiaomi AIoT platform (excluding smartphones and laptops) reached 5.6 million, a year-on-year increase of 59.0%. The number of monthly active users of the Mijia application in September reached 43.1 million, a year-on-year increase of 34.2%.
Xiaomi Groupvice president, Group technologyCommitteeChairman and Chairman of the Committee on Privacy and Information Security Cui Baoqiuto acceptIn interviews with reporters from the Economic Observation Network, they did not shy away from talking about future competition in the AIoT market, but he believes that “the AIoT market is much larger than that of mobile phones.”
From the perspective of Xiaomi’s strategic breakthrough, Xiaomi continuesUnderlying technologyTo improve the interconnection between devices, it even launched the Xiaomi Vela software operating platform in November this year, which has become a collaborative and compatible infrastructure for IoT at the consumer level.
Xiaomi’s financial report reflects the scale effect of the “mobile phone X AIoT” strategy, but from the current point of view, Lin Meibing feels that, compared to the growth momentum of the main mobile phone business, revenue generated by Xiaomi’s AIoT eco-design “Still relatively marginal.” What he hopes is that the advantages of the Xiaomi AIoT platform will have more space to play in the future.
(Source: Economic Observer)
(Responsible editor: DF380)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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