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Original title: OTA farewell during the Spring Festival to attract customers
Beijing Business Daily (Reporter Guan Zichen and Yang Hui) With the official launch of train tickets on the first day of Spring Festival Transport in 2021, various travel booking platforms (OTAs) that have been planning for a long time have also started recruiting officially. It is reported that the 2021 Spring Festival Transportation will begin on January 28 and will last until March 8 for a total of 40 days. In addition to attracting the attention of consumers, it has attracted many OTAs such as Fliggy, Qunar.com and Tongcheng Travel to join “Grab a guest battle. In the opinion of industry experts, the Spring Festival Transportation in 2021 is In addition to ensuring that passengers can buy tickets smoothly, prevention and control measures should be strengthened. Suppliers should increase crowd detection, prevention and control, and tourists should strictly comply with prevention regulations of relevant epidemics Tourists who have the conditions may consider tripping over the peaks.
To take advantage of the source of tourists during the Spring Festival, many OTA platforms have been preparing for a long time. This time, Fliggy launched a zero yuan transportation protection service for the new crown, promising to cover all planes, trains and cars in China, and the warranty period will cover the entire month of February; where to go, it will show airline ticket reservations to buy expensive compensation, charter flights home for the New Year and other activities; For issues such as online travel booking for seniors, the “Senior Care Plan” is issued for the same trip. Passengers aged 65 and over who book train tickets can receive a subsidy of up to 200 yuan in the mini “same trip” program.
According to information released by China National Railway Group Co., Ltd., during the Spring Festival transportation in 2021, the national railways are expected to send 407 million passengers, with an average of 10.18 million passengers per day. The company stated that in order to accurately map passenger flow to areas with concentrated passenger flows and time slots, in Beijing, 99 pairs of passenger trains will be added before the holidays and 97.5 pairs of passenger trains will be added after. of the vacations; in Shanghai, 138 pairs of passenger trains will be added before the holidays. , 152 pairs of passenger trains will be added after the holidays; in Guangzhou, 202 pairs of passenger trains will be added before the holidays and 229 pairs of passenger trains will be added after the holidays. On January 6, 2021, passengers can book train tickets for February 4 (Chinese New Year); on January 13, 2021, they can book train tickets for February 11 (New Year’s Eve); and January 19, 2021. Book a return ticket for February 17 (the sixth day of the first month).
Each OTA platform also uses its own technology to provide tourists with more service information, such as travel reminders and peak passenger flow forecasts. Taking the same journey as an example, the company predicted the “15 train lines that are the hardest to get during Spring Festival transportation in 2021” based on reservations and inquiries, including Guangzhou-Chongqing, Beijing-Harbin, Guangzhou- Guiyang, Shanghai-Xi’an, Shenzhen-Wuhan, Hangzhou-Guiyang and other lines. Fliggy and Qunar also predict the concentration of ticket reservations during the Spring Festival travel season and peak passenger flow based on their own traffic, in order to help tourists travel off-peak.
According to data from Qunar, the first peak of travel for the Spring Festival trip in 2021 may appear on February 1. Fliggy’s data shows that college student passenger flow is expected to end basically before the arrival of the Spring Festival travel peak on January 26. The returning customer group is expected to usher in the first wave of small peaks on the first day of the Spring Festival trip on January 28, and the second wave on February 4, which is New Years Day, and return home on the 28th of the twelfth lunar month (February 9). Peak.
Among them, the main railway stations of Wuhan, Guangzhou, Shanghai, Beijing, Shenzhen and other main railway stations have obvious pressure on passenger traffic. Big data on the same trip shows that during the 2021 Spring Festival transportation period, cities with a high number of train passengers entering and leaving are mainly Beijing, Guangzhou, Shanghai, Shenzhen, Chengdu and other cities. The cities where it is difficult to buy train tickets are mainly concentrated in the central areas of Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu and Chongqing.
Lan Xiang, chairman of the Qunar Big Data Research Institute, said that after the implementation of the Spring Festival rail transport train operation chart in 2021, the number of trains scheduled to increase by 4.5%. Transportation capacity is further improved, and during the Spring Festival travel period, the passenger flow from Beijing-Shanghai, Beijing-Harbin, Shanghai-Kunming and Xicheng will also increase the number of trains, alleviating the problem of the “difficulty buying tickets” to some extent.
It is also worth noting that from a travel methods perspective, due to declining air ticket prices, there will be more diverse travel options during Spring Festival 2021. According to data from Fliggy, the price of tickets Airline tickets in many places during the 2021 Spring Festival is lower than that of train tickets. For example, the Shanghai-Shenzhen plane ticket is as low as 250 yuan around January 28, which is 351 yuan cheaper than the second-class high-speed train. Ticket prices for Hangzhou-Guangzhou, Kunming-Nanjing, Beijing-Hangzhou, Nanjing-Guangzhou and other routes are cheaper than high-speed train tickets, and the increased “price-performance ratio” of the ticket also has given consumers more options. In addition, staggered tours have become a significant trend in the Spring Festival travel season in 2021. Wu Ruoshan, a special investigator with the Tourism Research Center of the Chinese Academy of Social Sciences, noted that staggered tours can help ensure the safety of Spring Festival travel and the orderly stability of passenger flow. Tourists who can flexibly organize their vacations are recommended to travel staggered.
According to Wu Liyun, Associate Professor at the Institute of Chinese Culture and Tourism Industry at Beijing University of International Studies, the Spring Festival transportation in 2021 is special. To ensure the safe travel of tourists, many places have consciously guided trips outside of peak hours. “At the same time, affected by some uncertain factors, the travel cycle of the Spring Festival trips in 2021 may be extended. In the context of large-scale personnel movement, the relevant departments should increase supervision and implement basic measures of epidemic prevention and conduct operations in crowded places. Good guidance. Tourists and returning tourists should also strictly follow the relevant epidemic prevention requirements and travel safely, “Wu Liyun said.
