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Author: Yuan cloud
The theater strictly implements epidemic prevention measures to ensure safe audience viewing; Each of the seven new films has its own merits, making audiences laugh and move at the start of the new year. As of the morning of New Years Day on February 12, Beijing’s major theaters have seen many hot scenes and there is an endless stream of audiences coming to see movies. It is difficult to find tickets for popular shows. According to revised data from the National Bureau of Film Specialties, on the first day of the new year, the domestic film market received 1.678 billion yuan at the box office, and the number of movie viewers reached 34.106,500, significantly exceeding the same period in 2019 and scenario. a record.
At 8:30 a.m. on the first day of the Lunar New Year, citizens lined up to register at the Beijing Yizhuang Big Liu International Cinema to see the first motion picture in the Year of the Ox.Photo by He Guanxin
At 9 o’clock on the second day of the Lunar New Year, other areas of the mall where the Suning Studios Ciyun Temple store is located have not yet opened. The elevator that enters the theater has become the busiest entrance. The audience continues to scan the health code and take the elevator to the theater to see the movie. Brightly colored cinemas ushered in the peak of movie viewing in a year. Many viewers took their parents or children to watch movies with their families, and older movie fans rushed to finish all the new movies they wanted to see. Because he was afraid of being pampered, the audience Mr. Shi had already seen the inference comedy “Detective Chinatown 3” on the first day of the new year, and then contributed a box office to “Crowd Crowd” starring Andy Lau. in the old costume fantasy movie “The Order of the War Gods,” “I feel like the quality of these movies at this year’s Spring Festival is good, and they’re quite visible.
This year’s Spring Festival archive has 7 new films: “Detective Chinatown 3”, “Hello, Li Huanying”, “New God List: Nezha Rebirth”, “Crowd Crowd”, “Assassin of Novelist”, “Samurai Order “,” Infested Bear: Wild Continent “released. “Detective Chinatown 3” is currently leading the way with a cumulative box office of more than 1.6 billion yuan. The other six films have also achieved pretty good box office results, and the following is expected to continue to grow due to word of mouth.
Check the audience health code and measure their body temperature, remove the theater in time, and the highest attendance rate is not more than 50% … Strict implementation of epidemic prevention regulations has become the Top priority of major Beijing theaters during Spring Festival. Shi Yan, manager of Jinsong Cinemas, said that even if there is more audience, at least half an hour of each show at his theater will be free to kill and air. “Epidemic prevention work should not be taken lightly.”
Cinemas in Beijing also launched various warm and festive Spring Festival themed activities. At the Xidan branch of Capital Cinema, a large red mailbox is placed in the lobby of the theater. Members of the public can receive a free postcard to send to family members in their hometown. The theater will help complete the follow-up delivery service. Jinsong Cinema has opened a “New Years and Writing Blessings” area in the lobby. The theater provides pen, ink, paper, and inking stone. The audience can write the auspicious word “Fu”. A calf doll. “For the foreign public staying in Beijing during the New Year, we also launched an event called ‘Only in a foreign country, not a foreign guest.’ As long as you show your ID, you can enjoy a discounted rate of up to 40 yuan and let everyone feel the warmth of the New Year, “Shi Yan said.
“This year’s Spring Festival stall market is generally very good. There are many people in Beijing to celebrate the New Year. Cinemas are a place where everyone is most willing to go. On the first day of the new year, our store has shown nearly 60 shows. ”Yaolai Studios Ciyun Temple Store Marketing Manager Lu Wenjing predicts that” Detective Chinatown 3 “will become the biggest winner of the Spring Festival archive, but at the same time there will be several movies that will turn into reputable dark horses.
According to Maoyan Professional Edition statistics, due to the generally longer film length this year, a total of 470,000 shows were screened across the country on the first day of the Lunar New Year, a decrease of about 50,000 from 2019. On the first day of this year’s Lunar New Year, there were nearly 35 million people watching movies in a single day. Under the premise that the number of programs was reduced in accordance with epidemic prevention needs and the rate of attendance was limited, it increased by more than 3 million people during the same period in 2019. Judging by current data, There is no suspense that the total Spring Festival box office in 2021 will break the record, and the final total box office is expected to hit the 7 billion mark.
As the largest ticket store of the year, the Spring Festival booth has attracted the heaviest domestic commercial films and their overall quality has improved significantly over the past two years. This is also the progress of the Chinese film industry. From a word of mouth perspective, the “Seven Heroes” of this year’s Spring Festival have good strengths. Many movies have a good reputation. Audiences of all ages and diverse aesthetic tastes can find movies to suit them. Among them, Jia Ling’s directorial debut “Hello, Li Huanying” stood out on the battlefield of word of mouth, becoming the largest dark horse during the period. (Yuan Yuner)
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责编：崔益明 ]
