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Wen | Unlimited Mingmei
As we all know, the iPhone is well known in the world and is by far the most successful digital product. The iPhone in the Jobs era is selling well all over the world. Single-unit sales of the iPhone6s series at its peak even exceeded 200 million units, which is almost impossible for friends to beat. ! The launch of each generation of Apple iPhones can be called the “Spring Festival Gala” of the digital world. This year’s iPhone 12 is no exception, especially after joining the dual-mode 5G network, its selling point is even more substantial.
As Apple’s first generation 5G mobile phone, the iPhone 12 series is surprisingly popular.
At present, under Apple’s strict channel control, between the two models that have been sold, iPhone 12 sales have basically returned to normal, and the iPhone 12 Pro can still be purchased with a price increase in the Hot sales status, both have appeared out of stock at different levels on related channels, and the iPhone 12 Pro is even worse.
After strictly controlling the flow of offline products to e-commerce platforms, what is the current price of the new iPhone 12 series?
Judging by quotes from Huaqiangbei merchants, most iPhone 12 models have fallen below the official website price, whether they are licensed or parallel products. The highest price reduction is the red 64G version. The cheapest quote is 520 cheaper than the official website price. Yuan, the merchants at the scene said that the 64G and 128G versions of the iPhone 12 have the biggest price cuts.
Compared to the issue price of the iPhone 12 on some channels, the iPhone 12 Pro sales are very high. At present, Huaqiangbei’s shares have yet to rise by more than 1,000 yuan. In the words of traders, it is “one price per day”, and models with higher memory are in short supply. Many dealers asked about iPhone 12 pro256G and 512G inventory, but almost all wholesalers said they were out of stock.
However, although there are many factors involved, the final decision in the market will probably be the relationship between supply and demand.
In the consumer market, the relationship between supply and demand is the cause of the price difference. When the iPhone 12 was first launched, due to limited stocks, demand exceeded supply and demand, the natural initiative was in the hands of the supply side, so these resellers are good, channel Entrepreneurs have the value and capital to raise prices.
But in fact, everyone knows that there is not much time left for the supplier to raise prices, and resellers only waited a month, but did not expect it to be that fast. Because the iPhone 12 series will definitely be in stock this year, the imbalance between supply and demand is mainly due to insufficient stocks in the first batch, but it does not mean that it will always be out of stock. After all, Apple’s A14 chip has enough reserves, and the 8000w reserve is unlikely to cause the iPhone12 to sell out on the market.
Also, after the launch of the Huawei Mate40 series, there is no harm without comparison and the weakness of the iPhone12 is exposed. If it says “out of stock”, it must be that Huawei Mate40 is even more out of stock, so the Huawei Mate40 series is definitely harder to grip than the iPhone12. After all, the Kirin 9000 chip is only 1000w in total, and the P50 will probably still need to be used next year, because the stock of Huawei Mate40 series mobile phones is definitely not high.
So will iPhone 12 series sales be slow? But in the eyes of Apple CEO Cook, this is not the case. At the financial reporting meeting these days, Cook said that the iPhone 12 series is selling well and that the next few weeks will be very optimistic. .
Also, the iPhone 12 just released last month performed very well, a large number of consumers were deeply interested in Apple’s first 5G iPhone and some channel providers even appeared to be empty on the same day.
Cook’s words are not unreasonable: New iPhone products generally launch in September and tend to attract large numbers of users to buy. This year’s iPhone 12 series launch was postponed, and there was less stimulation of new products on the shelves, and the sales data was naturally no better than last year. To judge whether the iPhone will sell well in China, we still have to wait for the analysis of Apple’s fiscal first quarter 2021 financial report.
In addition, in the financial report released by Apple, total net income for the fiscal fourth quarter was $ 64.698 million, an increase of 1% from $ 64.04 million in the same period last year; net profit was $ 12.673 million, a decrease of 8% from $ 13.686 million in the same period last year. .
In Apple’s fiscal fourth quarter, Greater China revenue was $ 7.946 billion, a 28% decrease from $ 11.134 billion in the same period last year.
However, Apple’s revenue and earnings in the fiscal fourth quarter are not very attractive, mainly because the iPhone 12 was released a month later this year, causing the first wave of new product performance to go missing. the fourth quarter fiscal season, so the iPhone 12 series sales will move to the next. Only the fiscal quarter report can be viewed.
Also, it’s worth mentioning today that Apple released four new models this year. In addition to the two already on the market, the iPhone 12 Mini and iPhone 12 Pro Max will not be officially released until November, and the market will inevitably go on sale again. Fluctuated.
And by the way, after Apple and Huawei launched their latest 5G flagship smartphones in October, this year’s global smartphone sales competition has entered a “decisive stage.” The latest research report from the consulting firm “Strategic Analysis” shows that with the arrival of the Christmas shopping season, sales of Apple’s iPhone 12 are expected to perform well, which is expected to help Apple overtake Samsung and Huawei in the second half of this year to become the world’s number one 5G smartphone by revenue. Brand. In the first half of this year, the total revenue of the global 5G smartphone industry reached a record $ 34 billion, with Samsung and Huawei ranking the top two. Samsung Galaxy S20 + 5G is the best-selling 5G smartphone in the world in the first half of this year. Huawei’s P40 Pro 5G and Mate 30 5G rank fourth and fifth respectively.
Previously, news circulated on the Internet that Apple imposed a fine of 400,000 yuan for each of its e-commerce channels for random supply. As the production capacity of the iPhone 12 increases, these regulations will be published gradually in the future, so that it can be better sold. Mobile phone.
Of course, if you want to use the iPhone 12 earlier, you will get relatively few discounts. If you are not in a hurry, you can expect a wave of big events. After all, e-commerce platforms will have a performance wave at the end of the year.
Finally, the same phrase, buy early to enjoy, buy late to buy discounts, what do you think?
So if you have anything else you want to say about Apple’s iPhone 12, please leave a message in the comment area to Mingmei Unlimited to join the discussion!
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