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Playing lists for one’s idols has long been one of the unwritten rules of the food circle.
However, this time Wang Yibo’s fans seemed to “not talk about martial ethics” and broke the rules.
To praise Wang Yibo’s upcoming jobs in Douban, they called for a wave of “bill-raising” activities to comment on other jobs. Annoying Douban’s book circle.
Fanquan is collecting accounts in Douban and Douban Books is angry
Last night when the editor of Leifeng.com was visiting Douban, he found such a post:
Signed as editor in charge of “Memory” @. Posted in Douban titled “Editor’s Voices: Wang Yibo Fan Circle, Stay Away From My Book!” ! ! “The new book I edited, because it turned out to be the first one recommended by Douban’s new book,” is a matter of course “that became the basis for star fanatics to take up accounts at the end of the year.
This piqued the curiosity of people who eat melons.
According to the editor’s description, after the shipment of the new book after November 11, a novel of two to three million words, unfortunately, reached the KPI at the bottom of the fan circle. There were almost 200 short comments in two days, setting the record. Almost all of them are captive fans of Wang Yibo!
Short comments are mainly divided into two categories, one is copy and paste and the other is inexplicable.
Of course, people’s identification of Wang Yibo is not unfounded. He also listed some of the recently added short and “read” comment sources on November 22, confirming that they are basically from Wang Yibo’s fan group.
Finally, the publisher also noted that it is not directed at individuals who are idols or artists, nor is it directed at individuals who are girls chasing stars. It’s just that according to the current rate of account growth in the celebrity fan circle, comments from account holders will drown out honest comments from readers. Douban itself, as an important place for literature and art enthusiasts to communicate, has a long tradition of raising horns, and if it continues to please you, future problems will be endless.
Immediately afterwards, Wang Yibo’s fan @ 夜 @, who was linked in the article, apologized and said that his original intention of calling on fans to increase accounts was because “Wang Yibo’s works received a star,” for what he wanted to “fight poison with poison” and call the fanatics to power. “Compensate” for the black powder.
On the afternoon of November 25, Wang Yibo @ YIBO-OFFICIAL’s study posted on Weibo, expressing strong opposition to behaviors that disrupt the ecology and order of the platform community, such as “reporting accounts” and “commenting and pour water “, and ask” respect for every job. ” Respect each creator and respect the rules of the platform community. “
Later, Douban Shushu also stood up and expressed his attitude:
Manual review will be increased and the “Anti-Marine Force Mechanism” will be continuously promoted.
At the same time, in Douban, the comrades who took advantage of this wave of complaints also appeared one after another.
On November 24, New Classic also posted a post on their official Douban account, stating that the short comment section of their work “What are we talking about when we talk about love” also flooded a large number of short comments.
These phenomena can also be found by flipping through the list of books published by Douban, and you can see some similar short comments by opening the book reviews.
And this behavior is not limited to fans of Wang Yibo.
The search for “Douban Yanghao” found that before the incident broke out, star fans such as Wang Junkai, Deng Lun, Xiao Zhan and other celebrity fans also had “account surge”, but did not receive attention and attention. on a large scale because they mostly promoted themselves in groups. Dislike of the “aborigines of Douban”
On November 24, after the issue of “book publishers raging against fan circle” fermented in Douban, some Douban users posted “Details: Wang Yibo, Xiao Zhan, Cai Xukun, Zhu Yilong, Three Little Li, and the current Jialun Rebaro Yunxi and other Douban fans. ” The Qunmen➕European and American Circle post “(which has been deleted so far), reviews the behavior of” boosting the count “in the fan circle of traffic stars.
Therefore, this also shows that the “increase account” and the “sell account” of the Douban accounts have long formed a “black production”.
It should be noted that Douban Yanghao is just the tip of the iceberg of Yanghao’s black production.
Upstream maintenance, downstream trade
So how does account maintenance work?
Take for example the behavior of raising accounts in Douban.
In the article “My years as an army in Douban”, it was learned that the behavior of raising horns was accompanied by an army.
In the fan circle, the steps to increase a number are generally as follows:
First of all, you need to register a new account first, and the avatar ID cannot have fan attributes, and the personal information must be complete. In short, this step is pretending to be yourself;
Second, perform Douban scores, with at least 5 short reviews and 1 long review each week to ensure account activity. In addition, you should also pay attention to some of your favorite books and music, with the goal of dressing up as much as possible.
According to the Douban scoring rules: The starting weight of the newly recorded Douban number is zero, and the weight must be accumulated by writing long-term movie reviews, speaking in a group, and participating in activities organized by Douban. When the effective weight is reached, the system will not fold the comment.
Therefore, this step is to accumulate effective weights.
The last step, of course, is to score your idols.
Of course, if opening an account is just a bit of a hassle for fans, that’s understandable, but where there is demand, there is market. According to a report from the Securities Times, some people maintain accounts, while others specialize in selling accounts for profit. There are even websites dedicated to account trading in Douban.
Also, bulk purchases from the navy are “premium accounts” that have been registered for a long time. A Douban account registered from 2015 to 2016 is sold for 80 yuan, and a Douban account registered from 2017 to 2018 can also be sold for 70 yuan. .
And that trade is not only in Douban.
I think you will still remember that before many aunts claimed that they were in love with the “fake Jin Dong”, after the investigation, behind it is a mature industrial chain of training, account raising, selling or selling short video accounts.
It only takes 15 days to develop a high-star imitation Kuaishou account with 100,000 followers, and it can be sold for 7,000 yuan.
In addition to the short video platform, there is also a WeChat platform.
To increase the number of readers and increase the number of fans, the WeChat account and even the official account can be bought and sold, and the price is not low.
According to Beijing News, the WeChat account for “half a year anti-sealing” is priced at 90 yuan, and the WeChat account “half a year anti-sealing can be paid” at 130 yuan; the WeChat account “half a year with real name can be paid” is priced at 140 yuan, and “half a year is linked to the real name card.” The price of the “payable” WeChat account is 240 yuan.
It’s not hard to find that these monetization methods are basically the same, like using low-cost content to get more traffic and then using the traffic advantage to sell services, products, or ads.
After all, they are all operations that use the information gap to make money.
It is worth mentioning that this kind of behavior of making money moving videos, copywriting and mixed videos of poor quality to increase the accounts has great harm to the original author and the content.
When will the black birth of number breeding close?
So how do you resist these behaviors?
Leifeng.com also asked some cyber security professionals. The answer they gave me was that this issue cannot be completely removed. After all, the ecology of the fan circle and the marine ash production cannot be exhausted at once. They can only take it easy.
First, we must start from the source.
As mentioned in the Douban statement, a magic height can be one foot taller. The platform has technology, staff, traceability, and the power to formulate and modify rules. When registering an account, the platform must strictly implement the real name system. It is believed that technical measures can be taken to prevent malicious registrations and curb the culture of generating accounts from the source.
Second, from the technical point of view, the implementation of some sensitive mechanisms, such as the filtering of sensitive words, the mass dissemination of the same information, etc., will activate the monitoring mechanism to determine whether there are illegal and criminal acts.
Finally, public security organs should intensify network supervision, understand the laws, the main characteristics and development trends of cybercrime, try to prevent crimes through network monitoring and other means, and take swift action. against criminal acts after cybercrimes occur.
Lei feng(Public account: Leifeng.com)Red Lei Feng Red Lei Feng
Reference source:
【1】 http://tech.ifeng.com/c/81h1kSzDSdf
【2】 https://www.douban.com/note/785200899/
【3】 https://www.huxiu.com/article/389513.html
【4】 https://finance.sina.com.cn/tech/2020-11-26/doc-iiznezxs3714450.shtml
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