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Original title: The arrival of the “Alliance” era in the Yangtze River Delta opens a new mode of cultural exchange
The Yangtze River Delta region has a strong cultural force and cultural rosterthe companyThe number represents about 30% of national companies that are publicly traded, which is a national culture.industryRaised Floor – The Twelfth CulturecompanyAmong the top 30, 10 companies from the Yangtze River Delta region are on the list.
At this year’s Yangtze River Delta International Cultural Industry Exhibition (hereinafter referred to as the “Yangtze River Delta Cultural Exhibition”), the trend of “alliance” of cultural industries in the region has started to appear. of the Yangtze River Delta.
The era of the alliance of cultural industries
At this year’s Yangtze River Delta Cultural Fair, there have been many “alliances” and cooperation in the cultural industry, includingIndustrial investmentUnion “and” Yangtze River Delta digital publishing platform for collaborative innovation cum Yangtze River Delta development of digital publishing innovation alliance “and other projects, the cultural industry Union has become a significant trend .
The “Yangtze River Delta Cultural Industry Investment Alliance” was jointly initiated by Shanghai Jingwen Investment Co., Ltd., the Jiangsu Cultural Investment Management Group, the Cultural Industry Investment Group of the Province of Zhejiang and Anhui Cultural Investment Operation Co., Ltd., and “the main future of the” Yangtze River Delta Cultural Industry Investment Alliance “The functions are mainly materialized in three aspects: exchange platform, platform cooperation and development platform “. Ge Xuebin, deputy director of the Propaganda Department of the Zhejiang Provincial Committee of the Communist Party of China and director of the Provincial Film Bureau, said at the main forum of the Yangtze River Delta Cultural Fair.
Ge Xuebin also presented that, as an exchange platform, the alliance will communicate and exchange policies, experiences and information in the field of investment in the cultural industry and will share commercial resources; As a platform for cooperation, the alliance aims to efficiently connect capital and high-quality cultural projects so that capital can find Project, let the cultural industry projectborrowThe force of capital to help the strongest, greatest; as a development platform, and the effects of economies of scale play a leading alliance to further enhance the comprehensive strength and competitiveness of the three provinces and a city’s cultural enterprises.
Today, mobileInternet +Has entered the “second half”, according toNational Statistical Office According to the latest information released on October 30, 2020, in the first three quarters of this year, cultural and related businesses exceeded the designated size across the country.Operating incomeYear with yearIt fell 0.6%, but with “The InternetThe new business form of the cultural industry characterized by “+ culture” has accelerated its growth, with an increase in operating income of 21.9% year-on-year.Industrial chainCollaborative development is the dominant model of the Internet ecosystem, and the field of digital cultural content increasingly needs a functional platform, which is why the “Yangtze Delta Digital Publishing Collaborative Innovation Platform and Development Alliance” emerged. of Yangtze Delta Digital Publishing Innovation “.
Anhui Publishing Group, Shanghai Century Publishing Group, PhoenixPublishing mediaGroup, Zhejiang PublishingUnited GroupThe joint plan is to build the “Yangtze River Delta Digital Publishing Collaborative Innovation Platform” in Shanghai Zhangjiang Science City. Wang Min, party secretary and chairman of Anhui Publishing Group, stated that the four publishing groups are located in Zhangjiang Science City based in Anhui Publishing Group.Times PublishingThe media invests in the R&D center to build a development model of “one Shanghai headquarters, four regional branches and N characteristic bases.” The Shanghai headquarters is focused on building a collaborative innovation system and launching functional industrial activities. All four parties take full advantage of the comprehensive advantages of their respective regions. Resources and capabilities, independent establishment of regional distribution, development of innovative resultsIndustrializationexercise.
“Zhangjiang has an area of 60,000 square meters and can introduce 50 to 100 digital publishing companies,” revealed Wang Min, “The four groups decided to start with the establishment ofbackground, Incubator projects, people begin to gather to strive to integrate more resources to promote the project terrain as soon as possible to discuss the current four in each group to reach 50 million, consisting of two million incubator funds. We are four publishing groups 30 national force, the project plan in December this year, until December 2022 to build the platform will be fully completed, in 2023 will be officially put into operation. “
It is understood that the “Yangtze River Delta Digital Publishing Collaborative Innovation Platform” has a total investment of about 800 million yuan.RMB, Focusing on the “second half” of the mobile Internet and the field of digital cultural content under the backdrop of 5G. Mobile internet and digital culture are also one of the highlights of this year’s Yangtze River Delta Cultural Expo.TouchPal、Funny headlines, Himalaya, Dragonfly FM, Fan Deng Reading, Unicom Wo Reading and other business startupsGathered, Showcasing new networking cultures like “24-hour city study” and personalized readingproduct。
For example, Dragonfly FM takes audio to the full scene application stage and implements the full green building of smart audio in new scenarios such as wearable devices, smart home products and cars. Himalaya inaugurated a “24-hour city study room” at the exhibition site. Himalaya said: The “24-hour urban study room” effectively shortens the distance of the space for listeners to the library and bookstore, saves labor costs and reduces the cost of reading time. It is a derivative and beneficial complement to the traditional reading space, and effectively promotes the “one kilometer” Construction of “Urban Studies Room”.
New “4P” model of symbiosis development
apart fromRegional cultureIndustry AllianceIn addition, to promote the development of the cultural industry in the Yangtze River Delta, a new system needs to be built. Xiang Yong, Vice Dean of Peking University Institute of Cultural Industry, stated at the main forum of the 3rd Yangtze River Delta International Cultural Industry Expo that, driven by smart technology, the cultural industry in the River Delta Yangtze should develop a new model of symbiotic development, namely “4P” mode.
The so-called “4P” meansproperty(Property), Platform (Platform), Community (Partner), Effectiveness (Power) Specifically, in terms of property rights, it is necessary to filter data assets, cultural property rights, and cultural and creative intellectual property, and build a global co-creation plan for property rights in the Yangtze River Delta around basic property rights; In terms of platforms, it is necessary to create an exchange plan for the global platforms of the Yangtze River Delta. , To achieve platform connection, platform symbiosis and platform empowerment; In terms of partners, it is necessary to build a global platform for different stakeholders, from state-owned companies to individuals.CreativityThe partnership program, especially in the context of the RECP signing, should study how the Yangtze River DeltaValuesFinally, in terms of effectiveness, we can not only see the leading (function) of the culture industry in the market economy value, but also the soft power, radiation and derived power of the culture industry, and then judge the Yangtze river delta.Industrial developmentThe effectiveness of.
“We have built an integrated development index of cultural power, especially an index of cultural creativity, which considers the aesthetic and value-driven development of the economic and social development of a region as two important development paradigms, and integrates cultural creativity and integrated development. As 4 first-level indicators, 16 second-level indicators and 45 third-level indicators have been built for creative ecology, aesthetic drive, innovation drive and enterprise empowerment. ”Xiang Yong said that the This year’s index for cities across the country will be released soon.In the Yangtze River Delta region, Shanghai, Hangzhou and Nanjing have entered the top ten in the country.
Based on this concept, in this ICIF, many regions and institutions of the Yangtze River Delta also reached cooperative intentions. For example, at the Yangtze River Delta Creative and Cultural Leaders Forum on July 20, in order to make Changning an important support area for Shanghai’s cultural and creative industries and a mountain for the talents of the creative industry, the Changning District Trade Committee and the Shanghai Creative Industry Association gave the association full play. In the creative integration of resources and advantages of creative talent pooling, the formation of effective cooperation between the government and the Association reached and signed a letter of intent related to the cooperation framework agreement.
At the same time, in order to further strengthen the high-quality integrated development of the Yangtze River Delta and actively create a cultural industry community in the Yangtze River Delta, Hongqiao Fashion Creative Industry Alliance, Zhejiang Creative Design Association, Jiangsu Changshu Creative Industry Association and Fuyang City Cultural Technology Creative Industry Association of Anhui Province. Signed a memorandum of cooperation between the four parties of the Yangtze River Delta Cultural and Creative Alliance and signed a memorandum of cooperation on the development of corporate visits and exchanges, training and exchanges of cultural and creative industry personnel, project coordination high-quality industrial and business landing services.
(Source: China Business News)
(Responsible editor: DF532)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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