The enthusiasm of the domestic film investment market has gradually recovered-Westwest.com (Shaanxi News Network)



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The enthusiasm of the domestic film investment market gradually recovered

Xinhua News Agency, Xiamen, November 27 (Reporters Yan Zhihong and Ren Qinqin) “We have voted in favor of this project, and everyone interested in this room can join.” “A good horse must be equipped with a saddle, and the title of your movie is worthy of it.” “The plot of the film” “creativity comes, the money is in place and the logic of the plot has room for improvement” … The 33rd China Film Golden Rooster Awards series event held in Xiamen on the 26th , the latest road show of the Golden Rooster Film Venture Capital Conference, young filmmakers and investor representatives are engaged in a furious national film “creative trade.”

The Golden Rooster Film Venture Capital Conference is one of the series of events for this year’s Golden Rooster Awards. The call for venture capital projects was launched on August 1 of this year. In just one month of application time, the organizing committee received a total of 1,059 applications. The filmmakers also see the Venture Capital Conference as an effective platform for self-promotion and matching investors.

“During the internship at the police station, I remembered what Master said: the police never knew what was behind the door. If the mission calls for it, they will definitely open these doors.” The young principal Gao Renjie graduated from a public security school. At this venture capital conference, he brought in a self-published and self-directed venture capital project “Into the Mountain,” which made the judges shine on the scene. Including the works of Gao Renjie, 16 “Chinese feature film projects with complete scripts and not yet produced” stood out from more than 1,000 entries and appeared on stage at the final road show on the 26th.

The journalist observed that, in a context of good results in the prevention and control of national epidemics, the enthusiasm of investors to invest in the national film market has gradually recovered. “As of now,” Yai Hundred “has topped the annual worldwide box office. This is the first time that a Chinese film has achieved this success.” Zhang Hong, secretary of the Party Group and vice president of the China Film Association, told the conference that the national film market is in the summer and Driven by the National Day archive, “hit rock bottom” and led to the Chinese film market to become the number one ticket store in the world.

At the same time, the industry has raised expectations for the future development of domestic films. “We hope to see more dazzling works based on the real life of little people in the context of the big moment,” said Li Ning, senior vice president of Xinli Media and president of Xinli Film. He proposed that young filmmakers should focus on the reality of life and use positive energy works with realistic themes to bring spiritual joy and ideological enhancement to audiences.

Behind the recovery in investment enthusiasm is strong support for the outstanding performance of national films at the box office. Data shows that in October, the domestic film market produced 6.351 billion yuan at the box office, attracting a total of 165 million people to watch movies. Not only did ticket sales far exceed the same period in 2017 and 2018, but it also approached 8.616 billion yuan in the same period in October 2019. Monthly visits to the box office and the cinema also established a new record in the world single market.


Publisher: Li Weihan



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