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Consumption on the National Day of “Golden Week” forces more flowers and improved consumption goes hand in hand
Author: Miao Qi Zhou Fang
The National Day Mid-Autumn Festival “Gatherings” have raised China’s consumption curve that has been dormant for many months. In the first “Eleventh” Golden Week under the normalization of prevention and control of the new corona epidemic, China’s consumer market has clearly recovered, tourism, catering, shopping, culture and entertainment … multiple flowers and improvements in consumption go hand in hand.
According to data from China UnionPay, the transaction value of the UnionPay network reached 2.16 trillion yuan in the 7 days (1-7 days) before the National Day holiday, an increase of 6.3% compared to the same. last year’s period; 330 billion yuan, a year-on-year increase of 15.5%.
Whether in the prosperous city of Shanghai or the Hubei province, which is severely affected by the epidemic, the holiday consumer market has shown a prosperous scenario and a clear growth trend.
Jiangsu, Zhejiang, and Beijing Consumers “Shop, Shop, Shop” in Shanghai
The Big Data Laboratory of the Consumer Market (Shanghai) showed that during the National Day Mid-Autumn Festival (October 1-8, hereinafter referred to as “festival period”), 437 large trading companies in Shanghai achieved sales of 12.38 billion yuan, an increase of 13.7% year-on-year.
From a payment data perspective, Shanghai’s total offline physical consumption during the festival was 65.98 billion yuan, an increase of 12.2% year-on-year; online retail sales were 35.86 billion yuan, an increase of 15.7% year-on-year.
Among the 18 consumer industries in Shanghai’s physical retail industry, 14 industries are showing a growth trend. Among them, department stores, home building materials and cultural and sports products have increased by 47.7%, 68% and 61%, becoming the backbone of stable consumption. Consumption of food and drink gradually emerged from the haze of the epidemic. During the festival, the city’s consumption amounted to 5.1 billion yuan, a year-on-year increase of 1.8%.
During the festival, Nanjing East Road became the most popular shopping district in Shanghai. The daily passenger flow of the Dongtuo section exceeded 200,000 and the highest instantaneous passenger flow exceeded 60,000.
Based on the pioneering celebration of the first “Five-Five Shopping Festival”, a series of measures to promote consumption in Shanghai have yielded results.
During this holiday season, Shanghai’s consumer characteristics are obvious and the economy of the first store continues to exert force. In business and travel integration, the consumption of services has accelerated its recovery. During the festival, consumption of services such as watching movies, meetings and outings showed explosive growth. Among them, 28 large catering companies achieved sales of 138.84 million yuan, an increase of 11.6% year-on-year.
According to UnionPay business monitoring, 7 days before the National Day holiday (October 1-7), Shanghai foreign tourists spent up to 8.994 million people per person, spending 8.84 billion yuan, an increase of 30.9% and 32.8%, respectively, from the previous week. The consumption of foreign tourists is mainly shopping consumption, accounting for 34.2% of Shanghai’s consumption. Among them, tourists from Jiangsu, Zhejiang and Beijing accounted for a relatively high proportion of tourists, reaching 19.9%, 10.6% and 9.7% respectively.
At the same time, Shanghai residents spent a total of 7.074 million person-time on outbound tourism and consumed 8.09 billion yuan, with a per capita expenditure of 1,144 yuan. The main destinations for outbound tourism consumption are Beijing, Suzhou, Nanjing, Chongqing, Hangzhou and other cities.
Yellow Crane Tower is number 1 in the country
The Golden Week of the National Day and Mid-Autumn Festival is 8 days. Although it rains during the holidays, consumer markets such as tourism, catering and retail in Hubei have remained popular.
On the night of the 8th, a reporter from China Business News learned from the Hubei Province Department of Culture and Tourism that during the 2020 National Day Mid-Autumn Festival, the province received 52,285,900 tourists and achieved tourist revenue. comprehensive of 34.829 million yuan, which was restored to 82.74% and 82.74% of the National Day holiday last year. 72.26%. Retail, catering and accommodation companies in large and medium-sized cities in Hubei province achieved sales of approximately 17.851 billion yuan, basically going back to the same period last year.
Ahead of National Day, the Ctrip platform released the “National Day Golden Week Travel Heat Map” based on big search and travel data, and the Wuhan Yellow Crane Tower ranked first in hot spots national.
From the perspective of travel methods, during this year’s double festival, Hubei Tourism Market dominated the main tourism market through self-guided tours, self-drive tours, and parent-child tours. Of the selection of scenic spots, scenic spots above 4A, especially scenic spots 5A, continued to be popular. Popular scenic spots such as battlefields once reached the upper limit of the maximum number of tourists.
During the period of the double festival, some banquets were reorganized and were forced to cancel due to the impact of the epidemic in the first half of the year. Reservations for wedding banquets at some large hotels in Hubei Province were re-produced in a situation where it was difficult to find a table. Attendance and turnover rates for catering companies increased significantly and tables in popular restaurants. The phenomenon of nervousness and waiting in line is more common. A China Business News reporter learned from the Hubei Province Department of Commerce that from 1 to 8, retail, catering and accommodation companies in large and medium-sized cities in Hubei Province achieved sales of approximately 17.851 billion yuan. . The top five comprehensive business groups, including Wushang, Zhongbai, China Business, Hanshang and Industry and Trade, reached 1.537 billion yuan in cumulative sales from 1 to 7, a slight drop of 3% compared to the same period last year, which is basically back to the same period last year.
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