The box office of the Spring Festival of the film 2021 reaches a record, enters theaters, watches movies and the customs of the new year are consolidated more and more jqknews

Xinhua News Agency, Beijing, February 17Question: The 2021 Spring Festival movie box office will hit a new record and you will enter the cinema to see movies and New Year’s customs are becoming more established

Xinhua News Agency reporters Bai Ying, Wei Jingyu, Xu Xiaoqing

According to preliminary statistics from the National Comprehensive Cinema Ticket Information Management System, at 5:00 p.m. on the 17th, the box office of the Spring Festival film in 2021 reached 7.544 million yuan. After 5.905 million yuan in 2019, the national film box Spring Festival archive office was updated again. At the same time, it has created a number of world records, such as the Global Single Market Single-Day Box Office and the Global Single Market Weekend Box Office.

Going to the cinema to see films and the customs of the new year are more and more consolidated

The box office for this year’s Spring Festival was contributed by national films.

According to statistics, the two films “Hello, Li Huanying” and “Detective Chinatown 3” topped the box office with 2.567 million yuan and 3.481 million yuan respectively, accounting for 80% of the total box office on time. “Murder of novelists” is 518 million yuan, “Bear-infested wild continent” is 364 million yuan, “New God List: Nezha Reborn” is 228 million yuan, “Samurai God Order” is 207 million yuan, and “The crowd is increasing” “Followed with 141 million yuan.

According to industry analysts, after years of active market cultivation, going to the cinema to watch movies during the holidays has gradually become a “rigorous necessity” for people’s cultural consumption life, especially during the Festival of Spring, and the New Year’s custom of going to the cinema to see movies is more and more consolidated.

“Serving the film ‘Chinese New Year on the spot’ has played a very good role. The pre-sales of the first and second day of the New Year have exceeded expectations, especially in the first and second tier cities, and the box office quota it has increased to some extent, “said Han Xiaoli, president of the China Film Exhibition and Distribution Association.

Comedy “Ssangyong” sparked a movie viewing boom

At the Spring Festival, which focuses on family fun, audiences have always preferred comedy movies. The comedy movie “Double Dragon Club” was screened at this year’s Spring Festival. The strong premiere “Detective Chinatown 3” and the wonderful counterattack “Hello Li Huanying” topped the Spring Festival single-day box office charts.

Jia Ling’s cross-border director’s debut “Hello, Li Huanying” is adapted from the sketch of the same name and Jia Ling’s personal experience. The protagonist Jia Xiaoling traveled to 1981 after experiencing the pain of “the girl wants to support her but the relatives do not wait.” He met his young mother Li Huanying, and thus touched the life and dreams of his parents when they were young. .

Some commenters pointed out that any advanced technique is inferior to the sincerity of creation. “Hello, Li Huanying” is based on real experience and true feelings, with “tear gas” buried in laughter, sincerely impress the audience.

“Chinatown Detective 3”, like the sequel to “Tang Tan Universe”, was postponed for another year due to the epidemic, and there were already many fans before its release. In this episode, after Bangkok and New York, the combination of detectives Liu Haoran and Wang Baoqiang arrived in Tokyo to investigate the strange murder. The secret room, the book, the gang and other elements “mix and match”, overlapping accidents and suspense. , the positioning of the family comedy is very suitable for the Spring Festival atmosphere.

“Technology + Feelings” support the Spring Festival

The two fantasy films “Murder of the Novelist” and “Order of the Servant God” at this year’s Spring Festival have significantly improved the level of visual effects production and won praise from the audience. In particular, “Assassination of the Novelist” completes the plot based on the original literary work, adds imaginative and technical visual effects, and combines the “fictional world described by the novelist” with scenes and stories from real life.

Liu Haibo, a professor at the Shanghai Film Academy of Shanghai University, believes that the audiovisual effects of the fictional world featured in “Murder of Novelists” represent the current high level of China’s film industry. Although the plot remains questionable, it is a blockbuster fantasy with a unique flair.

The two animated films have different styles. The “New List of Gods: Nezha Rebirth”, which was once released with the circle light tracking animation “White Serpent: Origin”, brings the traditional mythological image of Nezha to the 20th century and explores how young they can more accurately recognize their own subject. “Bear Infested Wild Continent” focuses on the theme of family affection, friendship, and artificial intelligence, allowing children to gain happiness and growth in the film.

Industry insiders pointed out that this year’s Spring Festival film types have been further enriched, with story themes flourishing, and “tech + feelings” has become a new tag for Spring Festival archives. of movies.

In addition, director Rao Xiaozhi continued to tell the absurd comedy stories of the little ones in “The Crowd”, through the exchange of identities of the two protagonists, while discussing the plight of ordinary people’s lives, showed the good drama from the director. style.

Liu Haibo said that under the premise of preventing and controlling the epidemic, this year’s Spring Festival box office has achieved a good result of more than 7.5 billion yuan, reflecting the overall improvement in the quality of domestic films, the creative sincerity of the filmmakers and the maturity of the audience. I believe that the Spring Festival archive has made a good start for the development of the Chinese film market throughout 2021.