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Zhang Wenrong, the “general practitioner” who once claimed in false advertisements that he had practiced medicine for several generations since his great-grandfather, can cure any disease, “has been discarded.”
On March 9, the Beijing Heniantang Traditional Chinese Medicine Hospital, where he was consulting, issued a statement to clarify the relationship with him and removed Zhang Wenrong from the position of honorary dean. On the 11th, the Central Commission for Disciplinary Inspection also issued a document in which it indicated that it would cut the chain of interests of the “genius medical universe.”
So I threw it over and over for a month
He finally made a decision against the ancestors.
The secret recipe my ancestors left me
Donate for free
In recent days, a slogan that sounds like “selfless dedication” has caused a group of people all over the Internet:
The genius doctor who sells drugs in TV commercials
And they are collectively known as the “genius medical universe.”Zhang Wenrong is one of them.
What is the “Genius Doctor Universe”?
Over a period of time, thirty or forty “general practitioners” have appeared in television commercials, under the banner of Chinese medicine, Miao medicine, Tibetan medicine, etc., one after another “against their ancestors” and talk about conclusively on television health shows. .
In their advertising and promotion of endorsements of medicines and health products, they all use the same language of “a family specialized in the treatment of XX disease for several generations and offering recipes against ancestral precepts.” Netizens jokingly call it “the universe of geniuses.” . “
Zhang Wenrong is actually a practicing physician at Beijing Heniantang Traditional Chinese Medicine Hospital, but he acts as an “all-powerful doctor” who can cure a variety of diseases on television.
“From my great-grandfather to my five generations, specializing in the treatment of lumbar protrusion disease.”
“From my great-grandfather to my four generations, I have treated the stomach and intestines.”
“From my great-grandfather to my four generations, he specializes in eye diseases.”
With the same words, Zhang Wenrong claims to treat diseases such as heart disease, brain thrombosis, stroke hemiplegia, rheumatism, and bone disease … In different videos, Zhang Wenrong’s outfits are also very different.
And howZhang WenrongThere are many of these “general practitioners”.
In 2017, “general practitioners” were successively exposed for illegal activities suspected of conducting false drug propaganda, and have since disappeared from the screen. But the fake ads they filmed have remained in the historic “garbage dump” forever.
With regard to “general practitioner” Zhang Wenrong, on the afternoon of March 9, the Heniantang Hospital for Traditional Chinese Medicine in Beijing issued a solemn declaration stating that Zhang Wenrong is the visiting physician of the hospital (multiple practice physicians) , and all his publicity information has nothing to do with the hospital and discharged The decision to remove Zhang Wenrong from the post of Honorary Dean.
Netizens: lead actor, assistant doctor
The clumsy performances and loss of medical ethics by the “genius doctors” have also caused many netizens to poke fun at them:
“Lead Actor, Assistant Physician”
“The Ancestor’s Decision: Practice Medicine Can’t Fool People”
Many netizens think:These scammers need to be properly rectified!
Netizens also produced and released a large amount of related content.To ridicule the “genius medical universe,” some videos have been read by up to a million.
Exposing the true face of the “genius doctor”
The gray chain of interests behind the “general practitioner” ad has been exposed by the media.
The ad for “Mr. Doctor” has a complete forgery process. From the presenter to the “Mr. Doctor” to the interactive audience, all actors are willing to spend money to hire them in advance. The format of the program and even the lines have a set of common templates. The “patients” in charge of the telephone interaction can get 5-7 yuan per call, and the “audiences” in charge of the interaction on the site cost no more than 150 yuan per call.
The seemingly beautiful “experts” are only a small part of the “pill” industry chain that encompasses manufacturers, vendors, production companies, and advertising companies. Even the most popular Liu Hongbin, even if it can reach millions of sales, the remuneration for an advertising period will not exceed two thousand yuan.
Some media interviewed Zhang Wenrong on this matter, who replied that he was talking about lines designed by the director in the television commercial, the line called itself “Four generations of medicine” to demonstrate the long history of prescriptions.
△ Zhang Wenrong was interviewed by upstream reporters.Speaking of selfless dedication, he secretly took the money from the drugmaker and exploited loopholes in television advertising oversight.
Why are they successful so often?
In recent years, counterfeit drug advertisements have been repeatedly banned, and as a result, many older people have not only lost money, but can also delay or exacerbate their illness. Why are these so-called “magic doctors” and “magic medicines” often successful?
First of all, the experts who appeared in fake ads are very old and senior, after the packaging various “halo titles” are added, which is the “authority” that older people can easily believe section.Common peopleLack of medical knowledge, or rushing to the hospital, are often mistaken for the “curative effect” they boast of, and thus are fooled.
Second, the huge profits also drive the continued production of fake ads. In 2017, in less than 3 months, Hua Jueda, which sells “Yuyi Fengtong Recipe” and “Yaowang Fengtong Recipe”, only sold products from one express company, and the total sales amount only reached 6,697,307 yuan, of which which Liu Hongbin “Ancestral Secret Recipe” – “Yaowang Fengtong Recipe” was sold for 1,954,687 yuan.
Recently, some “magic doctors” and “magic medicines” have disappeared from the health care programs of television stations, but have started to flee to short videos, e-commerce and social media platforms, continue to cheat and they reappear later. packaging.
△ An eye tag on an e-commerce platform claims to have helped 12,558 people regain their sight. The promotional film contains texts such as “600 years of cultural heritage” and “18 generations of blood clotting”.The state shoots and punishes!
Already in 2017, the State Administration of Press, Publications, Radio, Film and Television issued a notice requesting television stations of all levels to immediately stop broadcasting 40 illegal and false medical advertisements. The State Administration of Industry and Commerce also issued a notice to deploy the national departments of industry and commerce and market supervision to investigate and punish illegal advertisements in accordance with the law.
On December 28, 2020, the State Administration of Traditional Chinese Medicine issued the “Notice on the Monitoring of Some TCM Medical Institutions Announcement of Allegedly Illegal TCM Medical Services Announcements”, requiring investigations and strengthening supervision of medical institutions of MTC that publish false and illegal advertisements. advertisements.
According to the “Advertising Law of the People’s Republic of China”, advertisers who publish false advertisements to mislead and mislead consumers and harm the legitimate rights and interests of consumers who purchase goods or receive services will be subject to civil liability. in accordance with the law. . There is also the crime of misleading advertising in the Criminal Law, and serious cases of misleading advertising will be punished or fined.
On March 11, the National Supervisory Commission of the Central Commission for Disciplinary Inspection published an article “Cutting the chain of interest from the” genius medical universe “” on its website. The article said that the “magical healing effect” of the “general practitioner” is actually a “dog skin cast”, which not only does not cure disease and save people, but seeks wealth and death.
These “general practitioners” must be strictly investigated and administered, and such a chain of interests must not be allowed to grow wildly.
Pharmaceutical administration departments, market administration and supervision departments, etc. they must form a regulatory force, improve the regulatory system, systems and methods, and rigidly supervise, so that supervision can really grow into “teeth.”
Medication safety is a matter of life
Don’t blindly believe in the so-called “genius doctor”
Don’t even go to the doctor in a hurry
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Editor-in-Chief: Zhang Yanan
