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Original Title: The 7th Wangfujing Brand Festival Focuses on Opening
On September 14, a reporter for the Beijing Commercial Daily in BeijingWangfujingInternationalBrandSectionPress conferenceI knew that on 7 BeijingWangfujingInternational brandThe festival will take place on September 16WangfujingdealThe opening of the street, this year’s brand festival focused on the theme of “international brand shopping street opening.” Liu Bing, chairman of the Wangfujing Chamber of Commerce, said that by building a platform for communication and cooperation between famous domestic and foreign trademarks, attract high-end well-known brands to come together and help the Wangfujing business districtindustryOptimize the structure, promote the coordinated development of the regions, and continue to enhance the international visibility and reputation of Wangfujing and Dongcheng District.Influence。
Throughout the brand festival, there will be more than 10 exciting activities in the three main sections of the opening ceremony, the Wangfujing Forum and the Wangfujing Carnival. On the night of September 16, the opening ceremony of the 7th Wangfujing International Trademark Festival will be held on Wangfujing Pedestrian Street. The event included two parts of the ceremony and the “Beijing Fashion Week Wangfujing Branch” brand launch show. The catwalk will showcase new branded clothing products from the best national designers. As the Wangfujing branch of Beijing Fashion Week, the fashion show will run until September 22, with one or two new product launch events every day.
Throughout the 17th of September, the first “Wangfujing Forum” will be held at The Peninsula Hotel. This forum is organized by the Management Committee of Wangfujing and Quanlianreal estateChamber of Commercecommercial farmjobsCommitteeCo-hosted, I hope that through continuous hosting, we strive to make you a high-level forum brand in China’s consumer sector.
According to Quanlianreal estateWang Yongping, chairman of the Commercial Real Estate Working Committee of the Chamber of Commerce, introduced that the “Wangfujing Forum” will be dedicated to creating a high-level consumer forum for the entire industry. The first forum held this year will discuss new developments related to dual cycle development.strategy,cityBusiness plan, Consumer CenterUrban ConstructionAnd other macroeconomic aspects and innovative industriesbusinessShare the innovation experience.
The first Wangfujing Forum held this year will focus on in-depth discussions on hot topics such as consumption updates in the post-epidemic period, business innovation in the context of high-quality development, and the practical path of new business models. . Top links include keynote speeches, high-level dialogues, branding, and the launch of the consumer map selection. At that time, guests from related professional fields and industry authorities will be invited to give opening speeches on the theme of “new situation, new consumption, new kinetic energy”, and they will carry out two themes of block innovation and upgrade commercials, live streaming economy and smart business dialogue.
Also, Adidas,Nike, FILA, Lancome and other new flagship store brands in Wangfujing. At the same time, the Wangfujing consumption map selection will continue and the launch ceremony of this selection will be held.
In addition to the opening ceremony and forum, the 7th “Wangfujing Carnival” Brand Festival will be held successively from September 16, passing through traditional festivals such as Mid-Autumn Festival and National Day, and will last until the end of October. The activities are divided intocultureThe three main sectors, consumption and tourism, focus on the development of Wangfujing business, tourism and cultural integration.
Among them, in the cultural sector, in addition to the fashion week activities, there will also be an exhibition of consecrated skills, remodelingHersheyEverbright Artist Market, etc .; in the tourism sector, there will be various elements of Macau dressing Golden Street; in the consumer sector, it will be the first to try to maintain the “Super Block” innovation market in the north extension of Wangfujing Street. Beijing “To exportturnDomestic sales“foreign tradeProductDaji, LAMER, YSL and other new brandsopening ceremonyWait to attract more consumptionPassenger flow, To further improve the confidence of regional consumers in the post-epidemic period.
Especially during September 18-20 and “October” Golden Week, the Chamber of Commerce will organize Wangfujing area merchants to focus on discounts.Promotionexercise. The Wangfujing Management Committee stated that through promotional activities, tangible discounts will be provided.supplyConsumers, allowing regional consumers and enterprises to truly participate in the brand festival, can also feel the vibrancy of the Wangfujing International Brand Festival and the upgrade after the renovation and improvement of Wangfujing Street.
(Source: Beijing Commercial Daily)
(Responsible editor: DF524)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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