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Original title: The 3rd Yangtze River Delta Cultural Fair will be held in November, with more than 1,000 exhibitors
This afternoon, a reporter from the Morning News learned from a press conference held by the Propaganda Department of the Jiangsu, Zhejiang, Anhui and Shanghai Party Committee that the Yangtze River Delta Third International CultureindustryThe Expo will be held at the Shanghai National Convention and Exhibition Center on November 19-22, 2020.
This year’s Yangtze River Delta Cultural Exhibition will highlight “internationalization,marketProfessionalization,BrandThe concept of holding the exhibition is based on “transaction priority,quality“Excellent service and high quality” are the characteristics of the exhibition, its main contents include exhibitions, forums, announcements and commercial activities, the total exhibition area remains at 54,000 square meters and currently it is determined that the number of exhibitors exceeds the 1,000.
The Yangtze River Delta Cultural Expo will also host keynote forums and various activities such as thematic forums, feature launches, economic and commercial docking, live broadcast and delivery, etc. The overall scale and quality have been improved compared to the old one.
At the same time, this year’s Yangtze River Delta Cultural Expo will put epidemic prevention and control first and implement various measures for epidemic prevention and control from ticketing, access control and contingency plans.
4 built-in sections + 2 special themed exhibition areas, the number of exhibitors does not decrease but increases
According to relevant documents, this year’s Yangtze River Delta ICIF has formulated a series of strict epidemic prevention and control measures.
The expo is reported to have worked with venues, district health committees, public safety and other units to formulate epidemic prevention plans to implement epidemic prevention and control in place.jobs, Take measures such as on-site disinfection, preparation of epidemic prevention materials, and deployment of epidemic prevention personnel.
At the same time, the Yangtze River Delta Cultural FairWarrantyEach visitor has an area of 2 square meters for visiting activities, reasonable planning of the stand design, configuration of the functional area and reasonable flow of peopleMobile lineAnd input and output flow control plan.
The expo will also implement real-name credentials and real-name tickets. All exhibitors must make appointments to request credentials, strengthen entry security controls and guarantee “an identity card”. Visitors must show their health codes, wear masks and measure body temperature upon entering the site. Station guards at temporary medical points will also be enabled and preventive measures will be strengthened.publicPromote anti-epidemic exposure instructions and reinforce guidance.
Under strict epidemic prevention, the exhibition content of this year’s Yangtze River Delta Cultural Exhibition includes four built-in sections and two special themed exhibition areas, including comprehensive development sections, elite overseas and digital sections.CreativitySectors, cultural technology sector, thematic exhibition area of cultural and creative life and thematic exhibition area of authorized transaction. The number of exhibitors has increased rather than decreased and has already exceeded 1,000.Year with yearAn increase of more than 10%.
“Innovation-Driven Scale Advantage” Is Highlighted In Comprehensive Development Sector, And A Group Of Culture Industry Leaders Gathercompany, Including Tencent, Reading,Bilibili、a perfect worldLeading companies in various fields and axes of the newspaper, publishing, radio and television, film and television, distribution and performing arts industry in three provinces and one cityState-owned enterprise；
In the cultural technology sector and the digital creative sector, “technological empowerment, the wave of cultural innovation” stands out and key companies in the fields of digital content, e-sports games, new audiovisuals, etc., gather together the Lingshi Esports Center,Giant network, Mihayou, Shengqu, Xiaowo Technology, Himalaya, Dragonfly FM, Fandengshu, Fengyuzhu, Haobai Information, etc., show the characteristics of the new generation of cultural enterprises in the Yangtze River Delta.
In the special display area for authorized transactions, theDeal“Unlimited”, about 50 museums in Shanghai, Jiangsu, Zhejiang and Anhui have formed a large-scale line of exhibition and cultural creative development and licensing transactions.
In the special exhibition area of cultural and creative life, the theme of the festival gifts was highlighted, 85 cultural exhibitors of the festival and more than 30 handicraft artisans carefully selected to display them on the spot, forming a creative bazaar that “plays the vitality of cultural and creative activities and promotes improved consumption “.
Seven regions, including Yunnan, form the “Exhibition on Display”, which promotes transactions in various forms, such as live streaming and delivery.
This year’s Yangtze River Delta Cultural and Cultural Exhibition will strengthen interaction with the national cultural industry. Last year, Yunnan Province organized a delegation to participate for the first time.productThe site was sold out and more than 20 million orders were received later. This year, Yunnan will continue to participate in the exhibition and expand the booth area.
On the basis of the previous session, the Propaganda Department of the Shanghai Municipal Party Committee cooperated with the Shanghai Municipal Cooperation and Exchange Leading Group Office to invite the Kashgar area of Xinjiang, the Xigaze city of Tibet, the Guoluo Prefecture of Qinghai Province, Zunyi City of Guizhou, Wanzhou of Chongqing District, Yiling District of Yichang City, Hubei Province and Yunnan Province to participate inIndustrial developmentThe situation took the form of “Exhibition Exhibition”, such as the “Shanghai Counterpart Supporting Regional Cultural Tourism Products Exhibition”, which was unveiled at the Third Yangtze River Delta Cultural Exhibition as a whole, showing the determination and the practice of propaganda and culture to help win the battle against poverty.
In order to enhance the profit sense of exhibitors, let usIndustrial resourcesWith the exchange and exchange of information on cooperation, this exhibition will also highlight the characteristics of “transaction priority, high quality and high-quality service”, and comprehensively improve the level of transaction services.
Four main forms of transaction services will be launched at the exhibition: special conferences, business and economic matching activities, live delivery activities and targeted communication, highlighting the precise services through diversified docking.
For thematic conferences, highlight “key projects, major platforms and major plans.” For example, the Shanghai Exhibition will hold the conference “Cooperation Project between the Shanghai Exhibition and the Metropolitan Museum of Art in New York” and the Creative Design Line of the Swiss Pavilion of the Swiss Creative Center will also be held. The press conference, Korean characteristic culture online press conference at the Korean Cultural Center in Shanghai, etc.
Regarding economic and commercial docking activities, three economic and commercial docking areas have been created to organize companies and sponsors of electronic sportsChina Ancient Name NumberMore than 20 matchmaking conferences, including IP cross-border operations, highlighting supply-demand coupling, cross-border linking andIndustrial chaincooperation.
In terms of live broadcast, the Yangtze River Delta ICIF will cooperate with Douyin, Thoughtful, Meituan, Xiaohongshu, etc., to build live broadcast rooms and provide live broadcasts for exhibiting companies in the form of “special star +” daily carousel “.
In terms of targeted advertising, for key exhibitors and cooperative units, promoting high-quality projects and excellent products in the cultural industry.All the meansAdvertising and promotion, follow-up news tracks will be sent to the media in time.
It obtained the most important UFI certification in the international exhibition industry, online and offline.interactiveTo combine
The vitality of the exhibition lies in the brand. The Yangtze River Delta Cultural Fair will standardize the highest standards of the international exhibition industry and continue to improve the internationalization rate and the international level of exhibitors, professional visitors, hardware and software facilities, main content and exhibition quality.
After a rigorous review by the International Exhibition Alliance, the Yangtze River Delta Cultural Fair received the highest UFI certification in the world exhibition industry in September this year, becoming the brand exhibition with the international exhibition qualifications. higher.
The current global epidemic situation continues to be serious, so this exhibition will achieve an innovative model combining online and offline in exhibitions, forums, announcements and transactions.
For example, for cultural and creative companies and artists in more than 20 countries, including the United Kingdom, Switzerland and South Korea, who are unable to participate in cross-border exhibitions due to the epidemic, an “interactive space in the overseas cloud “using” remote connection + cloud post +attorneyNew models such as “transactions” provide conditions for direct communication between the supply and demand parties.
In response to the needs of a large number of professional audiences and culture and art enthusiasts at home and abroad who wish to participate in the Yangtze River Delta Cultural Exhibition, the Yangtze River Delta Cultural Exhibition will be influenced by interactive online and offline ways in the main forums, thematic forums and key press conferences. To obtain a greater diffusion.
For the exhibiting companies, 6 live broadcast routes were also established at the venue, combining the development of the “new online economy” and the promotion of “new infrastructure” and other themes to strengthen online communication and communication outside. line.
(Source: Thoughtful Shanghai)
(Editor in charge: DF387)
I solemnly declare: The purpose of this information disclosed by Oriental Fortune.com is to spread more information and has nothing to do with this booth.
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