That’s roughly 20 trillion wind directions! Top-tier fund managers like Zhang Kun, Cai Songsong, Zhao Yu said this during the Spring Festival.

Original caption: It’s about 20 trillion wind directions! Zhang Kun, Cai Songsong, Zhao Yu … Senior fund managers said this during the Spring Festival

Summary

[¡Son aproximadamente 20 billones de direcciones del viento! Los administradores de fondos de primer nivel como Zhang Kun, Cai Songsong, Zhao Yu dijeron esto durante el Festival de Primavera]During the Spring Festival, fund companies are busier than ever. Open the homepage of the live streaming software and the fund company live stream will dominate the screen. “Subscribe to the Year of the Ox for a good foundation, rejoice in the New Year,” “New Year’s car god, take the pulse of the New Year’s car experience” and other New Year themed live broadcasts are overwhelming, and the broadcast room is also filled with a strong flavor of New Years and money. (China Securities Journal)

During the Spring Festival,fund companyBut he is busier than ever.

Open the homepage of the live streaming software,backgroundthe companyLive streaming dominates the screen. “Subscribe to the Year of the Ox for a good foundation, rejoice in the New Year,” “New Year’s car god, take the pulse of the New Year’s car experience” and other New Year themed live broadcasts are overwhelming, and the broadcast room is also filled with a strong flavor of New Years and money.

　　New Years greetings to top-tier fund managers

　　Fund EThe company’s four prominent fund managers, including Zhang Kun, Xiao Nan, Chen Hao, and Feng Bo, were wrapped up in the New Year’s greeting poster.

100 billion fund manager Zhang Kun’s New Year’s blessings are:The wealth of wealth and the treasures of the family reunion is safe.

New Years Greetings from Cai Songsong Source:Lion backgroundFortune

WhatPublic offerOne of the most popular fund managers in the industry, Cai Songsong, said in the company’s New Year’s greeting video that he gets up at 6 o’clock every day, and the first thing he does after getting up is to run. This habit has been persisted for many years. The marathon is interrelated. Only by adjusting the pace and the condition of the different stages can you run to the finish with a relatively good result.The key to investing in 2021 is to focus, focus on the investment itself, focus onindustryIn itself, in the high-tech cycle, I am confident that I will achieve good results in this investment marathon.

New Years Greetings from Zhao Yu Source:ABC-CA FundFortune

Zhao Yi, the 2020 champion fund manager, also appeared in the company’s New Year’s greeting video.Bank of China Agricultureindustry4.0 Hybrid Fund won the market champion with 166.56% of revenue, setting a record for champion funds in the last 4 years. In the New Year’s greetings video, Zhao Yi wished everyone, “Set a little goal for the New Year, and every year will get better and better.”

New Years Greetings from Li Xiaoxing Source:Yinhua FundFortune

Several prominent Yinhua Fund fund managers also appeared in the video. Popular Li Xiaoxing said that finding trustworthy holders and working hard to provide them with a satisfactory rate of return is the main goal of a fund manager’s job. 2021 will be a very difficult year. Hope through hard work we can bring you a satisfactory rate of return. I wish you all the best in the Year of the Ox, all the best and a happy family.

　　The cow is coming!China asset managementEmbrace a New Year of the Ox

If it is a routine action to take a fund manager to pay a New Years greeting, China Asset Management’s “New Years greeting” is unique.

China Fund adopted two twin cows born on the first day of the Ox New Year and asked fans to name the two cows in the comment section. The two cows play and grow every day, and a series of hot spots are ready for the Year of the Ox.

“New Bull” in the Year of the Ox adopted by China Asset Management Fund Source: China Asset Management WeChat video account

By the end of 2020, my countryRaised fundsThe management scale has exceeded 20 billion yuan. As funds entered the homes of ordinary people, fund managers stepped out of the trading room and became masters of live streaming, and fund company marketing took off.The InternetTimes meet residentsFinancial managementWhat kind of sparks will the transformation produce?

The animated background has already given the answer. And this is just a microcosm of the transformation of fund marketing methods.

According to the 47th “China Internet Development Status Statistical Report” published by the China Internet Network Information Center (CNNIC), as of December 2020, there were 617 million webcast users in my country. Live streaming has opened new fertile ground for fund companies. Currently, major fund companies are actively exploring various forms of live streaming, such as E Fund, Yinhua Fund, China Industrial Securities Global Fund,South Fund、Penghua Fund、InvescoGreat Wall background、China Investment JP Morgan FundMany public offering funds have established real estate management accounts.

Every style of play is different. Some companies are deeply involved in the field of fund investment and education. For example, China Industrial Securities Global Fund launched the “hot market,Fixed investmentA series of fund investing educational videos such as “How To” and “How To Buy A 3500 Point Fund” Some companies actively create personal IPs for fund managers and periodically arrange for fund managers to exchange investment experiences with their holders. face to face, such as Liu Shiqing, Sun Wei, Wang Liangsan A fund manager often haunts the live broadcast room and already has his own fan base.

mobileInternet eraLive streaming has become a standard form of fund company marketing, especially new hair.productAt the time, in addition to the usual advertising forms such as text, posters, and short videos, many fund companies chose to open a live broadcast to help investors answer their questions. The Spring Festival, a time when the public is very concentrated, cannot be missed.

(Source: China Securities Journal)

(Responsible editor: DF506)