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Original title: Suning Zhonghua first store first day transcript: 22 hours Double line break 200 million
In 22 hours, he broke 200 million!
On April 30, Nanjing, Suning Xinjiekou Cloud Store in Nanjing reloaded, lined up, and was repeatedly scored.
As of 9:59 p.m., the real-time in-store sales list was finalized: “Cumulative sales exceeded 200 million”!
While the signs of recovery in the offline market are obvious, the Suning Yundian applet, Suning Tesco app, community marketing, and live streams have obvious momentum:
Suning Tesco Huainhai Suning Welfare Group, Xiningkou Suning & 12 South Daqiao Road Service Group and Xinjiekou Suning Jindi Mingyue Community Welfare Group are the most active, and three loess chickens have become the flagship products of community group purchases.
The Shiguang Yunyun community in Yuhuatai District, the Huaying International Building in Qinhuai District, and the Jinsui Garden Community in Jianye District received the title of the most “swing” community in Nanjing.
The need for renewal and renewal was awakened.
Suning platform, home appliances, 3C show the home advantage again. The scene-oriented experience ushered in a high-gloss moment: the Biu Zhijia Experience Store, the Haier Zhijia Global Experience Center, the OLED Experience Hall, the 8K Experience Center, and the entire product experience center Dyson’s continued to flow.
Mid-range and high-end appliances are popular, Midea IP custom air conditioners, door-to-door Siemens air-cooled air-cooled coolers, and the boss’s full-screen smoke stove package won top three sales.
As of 5:00 pm on the 30th, sales of individual air conditioners were 38 million, and the number of sales exceeded 8,000 units, an increase of 257% year-on-year. Among them, the number of users who bought high-end air conditioners with fresh air, self-cleaning and new energy efficiency increased 6 times.
Samsung’s 98-inch 8K QLED TV brought out the most expensive item of the day with a transaction amount of 599999 yuan.
The decoration package purchase demand was launched on May 1. Nanjing citizen Mr. Zhang reserved a complete set of central air conditioning, underfloor heating, fresh air, net fresh water for the whole house, central hot water and intelligent central dust removal system at Suning Smart Center Private Enjoyment Whole House. Integrated decoration, update the store’s highest order quantity record.
The policy of the old for the new is striking: 5G mobile phones have become the protagonists of the renovation, representing more than 50%. Mobile phone enthusiasts commented highly: “This store returns without looking at the machine.”
At vacation time, people are satisfied with themselves.
In hot and sunny forays, face masks and sunscreens became Sister Suning’s first choice. Sales volume exceeded 10,000 boxes and 3,000, respectively. Lancome, Coyan, Dijiating and Zisi became the most popular brands.
The massager and the snail powder were mixed to make their debut, “Women in the new era are eating the most intense flavor with the most beautiful face.”
The premise of countervailing consumption is that there is no “countervailing price increase”.
The crayfish has infinite charm, and is the best choice for early summer cooking. In 22 hours, the people of Nanjing bought 3 tons of gold pillow durian and 1,500 pounds of Xinjiekou Yundian beef snowflake beef, and the liquor increased 122.38% year-over-year. Tahitian fillet, eggs, Brazilian Hengdu beef tendon, basha fish fillet, and Ecuadorian white shrimp dominate the summer table.
Suning Studio ice cream sold for 2 hours.
It broke the 200 million mark in 22 hours, cementing the reputation of the first Xinjiekou Yundian store in China.
The establishment of the country’s first DJI SIS flagship store, Biu Zhijia’s first offline experience store, Haier Zhijia’s first global experience center, Dyson’s first product experience center, and the first experience store outside of Jiuyang line, as well as the configuration of dozens of experience scenes such as 5G experience room, OLED experience room, 8K experience center, beauty experience center, sports fitness experience center, personal health center, area of clothing care, etc., enriching the first store in China The experience of the scene has also created a physical business model for the retail industry.
Cloud opening mode and two-line sales is one step for the retail industry to explore in a special period and take a step with great industry benchmark meaning.
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