Suning joins Hai Travel Investment to promote high-quality and high-standard construction of the Hainan Free Trade Zone with its supply chain advantages

On December 25, Suning Group, Suning International and Hainan Tourism Investment Development Co., Ltd. signed a strategic cooperation agreement in Sanya, Hainan. They will closely focus on logistics and transportation, commercial real estate, retail tourism and other fields to carry out comprehensive and multi-level linking cooperation and deep integration. All industrial chains will make the most of their synergy to help build the Hainan Free Trade Port.

Suning Group, Suning International and Hainan Tourism Investment Development Company signed the contract. From left to right: Xian Guojian, Director of the Department of International Exchange and Cooperation of Hainan Tourism Investment Development Co., Ltd., Xie Zhiyong, President and CEO of Hainan Tourism Investment Duty Free Co., Ltd., Chen Tiejun, Chairman of Hainan Tourism Investment Development Co., Ltd., Deputy Director Suning Group Chairman Zhang Kangyang, Suning Jia Meng International Strategy Director, Hainan Suning CEO Tesco, Fan Huaiwei

Zhang Kangyang, Vice President of Suning Group, expressed that he hopes to seize this firm as an opportunity and combine the policy of the Hainan Free Trade Port to take full advantage of Suning’s advantages in full-link, full-link, omnichannel smart retail. , supply chain, brand services, high-end personalized experiential services, To promote pragmatic cooperation with the Hainan free trade port, continue to explore a new space for linking experiential consumer tourism, and promote the construction of the port of Hainan free trade.

Chen Tiejun, president of Hainan Tourism Investment Development Co., Ltd., said Suning has a wealth of experience in supply chain, logistics and transportation, location promotion and sales with many years of online and offline retail service capabilities. . Link, integrated omnichannel solution. This firm is expected to be used as an opportunity to further strengthen the in-depth cooperation with Suning International, promote the construction of the commercial design of both parties in Hainan, continue to provide a more innovative and high-quality consumer travel experience to the consumers and help build the Hainan Free Trade Port.

Jia Meng, Strategic Director of Suning International, and Xie Zhiyong, President and CEO of Hainan Tourism Investment Duty Free Co., Ltd., signed the contract on behalf of both parties. Before signing the contract, Suning International also inspected Hai Travel Investment’s outlying island duty-free shop that will officially open in Sanya on December 30 this year.

Suning International Inspects Hai Travel Investment’s Outlying Island’s Next Duty-Free City

Suning International is an international business unit of Suning, committed to building import and export commodity supply chains, smart online and offline retailers, in order to serve the growing demand of Chinese consumers for products. basic abroad.

It is understood that Hainan Tourism Investment Development Co., Ltd. is a wholly state-owned provincial enterprise established in September 2019 with the approval of the Hainan Provincial Party Committee and the Provincial Government. It officially opened on April 13, 2020 and was approved for duty-free goods in the Outer Islands in August 2020. Trade qualification and daily trade qualification of import consumer goods duty-free.

This year, due to the global epidemic, outbound tourists have returned substantially and the demand for outbound purchases of duty-free products has shifted to China. In the context of “a new development pattern with national and international dual cycles as the main body and the mutual promotion of national and international cycles,” the introduction of Hainan’s New Deal of tax-free shopping has also become the best way to digest this demand. It is understood that Hai Travel’s next duty-free city aims to promote the quality and improvement of Hainan’s service industry by creating a five-star duty-free service system, using duty-free shopping as lever to accelerate the return of consumption abroad.

The global supply chain directly collects rich and trendy products and explores a new space for high-end personalization and experimental consumer journeys.

Suning, a global retail service provider, has formed a characteristic advantage of all-category operation, all-channel and all-scenario operation, and global expansion during its transformation and development over the years. After years of accumulation, Suning International has a strong advantage in the global supply chain. In Europe, it relies on cooperation with the Italian Foreign Trade Commission (ITA) to expand the market. In Japan, it relies on the largest duty-free company, Laox, to deepen its distribution in Asia-Pacific and through brand agents. And authorized companies, the advantages of direct contracting in the supply chain are further amplified.

Based on the design of overseas subsidiaries, Suning International continues to expand its overseas storage territory. Now it has formed a strategic pattern of duty-free, cross-border, general trade, and B2B and B2C products. It continues to build and improve standardized service solutions for high-quality brands and upgrades abroad. As a global brand service provider.

At present, Suning has nine regional companies and overseas offices, and its international business covers Europe, America, Japan, South Korea, Australia, Hong Kong and other countries and regions. It has also reached trade, brand and brand agreements with foreign business partners in Australia, Italy and elsewhere. Cooperation in trade and other aspects.

In terms of the import supply chain, it includes imported high-end beverages, traditional 3C appliances, beauty, personal care, home lifestyle furniture, health and food products, etc., which helps to provide Hainan tourist consumers more abundant, fresh and fashionable high-quality foreign products. .

This year, Supis, a high-end retail services brand under Suning, launched the “Soucangjia New Brand Labs Program”; Over the next two years, it will introduce and incubate more than 1,000 emerging signature brands around the world. Relying on the advantages of both parties, in the future, travelers can take the initiative in Hainan to experience the world’s most fashionable products, enjoy the pairing of high-end personalized services and experiential consumer tourism, and create a new pattern of China’s high-end retail market based in Hainan.

Su Ning’s high-end retail services brand Supis is an important Suning design in the field of international retail and the pioneer of Suning’s international brand mind. It is committed to introducing and incubating high-end global expertise services and emerging specialty products.

The tourism services industry has always been a mainstay industry in Hainan. In the future, international tourists will bring further increases to inbound tourism. Therefore, it is necessary to create more business tourism products with international appeal. In this sense, in addition to Supis, Suning International’s Shanghai Suning Bellagio Hotel, Kuroki Japanese restaurant and other high-end formats that focus on experiential consumption have a large space for development.

For example, on December 31, Supis will work with London-based emerging artist Emily Forgot to create an offline pop-up space in Nanjing. Through the combination of online and offline, it will provide consumers with a rich artistic immersion experience.

In the future, Suning also plans to take on this contract to launch brand activities, through new product launches, pop-up stores and other attempts to provide consumers with more innovative consumer engagement and travel experiences.

Export Full Link Branding Solutions for Smart Retailers to Deepen Suning Design in Hainan

Hainan is an important element in the domestic and international dual cycle, and Suning is also becoming one of the preferred platforms for foreign platforms to enter China. Suning has been in Hainan for a long time. Since its official entry into the Hainan market in 2007, Suning has more than 70 stores in every city and county on the island.

Hainan’s current duty-free economy is reported to be showing an accelerating trend of online and offline integration, and new ways such as brand live streaming have become an important means of boosting sales of duty free shops. Suning International has a wealth of success stories and experience in commercial packaging and localization sales and promotion by virtue of years of accumulated digital transformation and the service capabilities of smart retailers. It can provide full-stage, full-link, and full-channel marketing brands. solution.

Meeting the new consumer trends of today’s youth, Suning International can provide customized full-link brand service solutions of “content + marketing + channels”, with buyer selection, IP incubation and innovative content scenarios, attracting every more individuality. Gradual and younger internal consumption improving the population.

For example, in June 2020, Suppis joined the Italian Foreign Trade Commission, the Consulate General of Australia in Shanghai, the Consulate General of Canada in Shanghai, and the Investment Promotion Agency of North Rhine-Westphalia in Germany. to host the live broadcast “Global Super Scout”, which brought an interesting life abroad Ways and import good things.

In June 2020, the live broadcast of Suppis’s “Global Super Scout”

Based on this strategic cooperation, in the future, there may be more explosive products and high-quality emerging brands abroad that will reach Hainan consumers through Suning’s retail ecosystems such as Suning stores.