Suddenly, they investigated the president of Yanjing Beer! Are the performance decline and new cold products getting worse now? _ Eastern Fortune Network



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Original Title: The President of Yanjing Beer Has Been Investigated! Diminishing returns and market pullback, now worse?


On the night of October 8, famous beercompanyYanjing Beer(000729, SZ) Sudden “Black Swan” incident.

  admonitor,the companyI received a notice recently,Zhao Xiaodong, its president and general manager, was suspected of performing illegal duties, was investigated by the relevant departments and took retention measures, and was unable to perform his duties normally.Currently, the companyjobsIt was temporarily chaired by Mr. Xie Guangjun, Vice President and Executive Deputy General Manager, and various business activities were conducted normally.

  Who is Zhao Xiaodong?

Information from the resume shows that Zhao Xiaodong was born in June 1972 and graduated from Beijing.industryUniversity, graduate, advancedengineer. In 2001, he won the first prize of Shunyi Science and Technology Progress, in 2002, he was awarded the title of the second National Excellent Equipment Worker, in 2003 he was awarded the 13th Beijing Outstanding Young Engineer, and in 2004 he was awarded with the second Outstanding Young BeijingentrepreneurSilver Award, awarded to Beijing in 2005workModel title.

In 2003, Zhao Xiaodong, 29, was chosen asYanjing BeerDeputy CEO, was elected CEO of the company in August 2012,He was elected president of the company in September 2017 and his current annual salary is 708,000 RMB.

according toYanjing BeerIn the 2019 annual report, in addition to serving listed companies, Zhao Xiaodong is also Yanjing beer.Real controlpeople–Beijing companiesCo., Ltd. served as vice president and chief executive officer of the board of directors; at Yanjing Beer HoldingsshareholderBeijing Yanjing Beer Investment Co., Ltd. acted as vice president.

Zhao Xiaodong’s last public appearance was reportedly held on September 17.General meeting of shareholdersIn, at that timemeetingIn the resolution, he was successfully re-elected as a non-independent director and president of the company.

  Is “Bitter Winter” getting worse?

Zhao Xiaodong has been with Yanjing Beer for more than 20 years. Before becoming chairman of the board, in 2016 and 2015, Yanjing BeerOperating incomeAnd businessprofitAll are in negative growth, and 2016 is even more operating profitI andA decrease of 39.53%.

  During the three years that Zhao Xiaodong took office, Yanjing Beer’s income situation is still not ideal, but overall it has turned losses into profits.In 2018, Yanjing Beer’s operating income was 11.34 billion, an increase of 1.32% year-on-year, and its operating income in 2019 was 11.47 billion, an increase of 1.1%.

The first half of this year, especially the first quarter, was dragged down by the epidemic in the scene of party consumption.Yanjing BeerPerformanceThey fell sharply, Achieving operating income of 5.5 billion yuan, 14% less year-on-year, achievingNet profit270 million yuan, 47% less year-on-year. Unlike,China Resources BeerTsing Tao BeerAll accomplishedNet profitDouble digit year-on-year growth.

Wande data shows that Yanjing beer has the third largest market value in the industry, less thanTsing Tao Beer1/3 of fourth placePearl River BeerIt did not widen the gap. In the same situation stimulated by the epidemic,Tsing Tao BeerThe parent company’s net profit still achieved 13.77% growth, while Yanjing Beer fell 47.46% year-on-year.

At present, Yanjing Beer’s revenue growth rate and profit growth rate are lower than the industry average.

  The beer industry is on the risequalitypersonalityTransformproductWhen the market entered the market, Yanjing Beer’s “war situation” in the mid-to-high-end market was not good.Yanjing Beer uses fresh beer as its representative for mid-range wines and Chunsheng as its representative for high-end. It has successively launched the fresh products Yanjing U8 and Yanjing 7th, but they have not been favored by the market.

According to data from the first half of 2020, the top five regions of North China, East China, South China, Central China and Northwest China accounted for 44.73%, 8.41%, 30.61%, 9.78% and 6.47% of Yanjing Beer’s total revenue, respectively, compared to the previous year. During the same period, they decreased by 8.34%, 18.64%, 19.25%, 14.58%, 15.09%,Markets in all major regions “pulled back.”

Before National Day, Yanjing Beer’s share price was 8.43 yuan per share, with a market value of 23.76 billion yuan.

(Source: 21st Century Business Herald)

(Responsible editor: DF524)

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