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Xinhua News Agency, Shanghai, September 30, title: Accelerating the integration of sports and education, the sports goods industry paved the way for new development opportunities.
Xinhua News Agency reporters Lin Deren and Xu Dongyuan
At the China International Sporting Goods Expo 2020, there are not a few sporting goods companies targeting campus groups. The vigorous development of sports on campus provides a wide imagination for the future of sports culture and the sports industry. And as schools at all levels pay more attention to sports, their demand for sports facilities and sports equipment will inevitably increase. For sporting goods companies, campuses have also become a new direction of expansion.
2020 is the tenth year that Aigao Sports will participate in the sports fair, a company that mainly produces soccer equipment and has sold its products to tens of thousands of schools across the country. Leung Jiahua, Chief Operating Officer of Aigo Sports, presented that since 2015, with increasing public attention to campus sports, the company’s campus football equipment sales have also seen substantial growth. Precisely this month, the General Administration of Sports and the Ministry of Education issued an important document on the integration of sport and education, in which it was mentioned that the development of youth sports clubs should be encouraged. Sports scores on the high school entrance exam will increase. Director Si Wang Dengfeng also spoke about the concept of home sports homework, which I believe will greatly promote this industry, “said Liang Jiahua.
The document mentioned by Liang Jiahua are the “Opinions on Deepening the Integration of Sport and Education to Promote Healthy Development of Adolescents” issued jointly by the State General Administration of Sports and the Ministry of Education in September this year. The document proposes a series of measures related to the integration of sport and education, proposes to strengthen school physical education, establish the concept of health education first, open complete physical education classes and carry out a variety of extracurricular activities of training and competition. Support building representative school teams in large, middle, and elementary schools, and establish youth sports clubs. Incorporate physical education subjects into the scope of junior high and high school level exams and high school entrance exam grading subjects, and begin research on the use of physical literacy in college enrollment.
Liang Jiahua said: “For these scenarios, we will also design more solutions for school sports.”
In terms of artificial grass, Guangdong Greentown Sports Industry Group has great influence. According to Xu Liang, director and executive deputy general manager of the company, the demand for artificial grass in schools has increased in recent years and the quality requirements have also been higher. He said: “The increasing demand for sports in schools, in turn, has led our sports-related companies to submit requirements for related research and development. This is a very good thing. Products and services must be individual or A football field is sufficient, but now it must be environmentally friendly, safe, provide adequate sporting performance and be in line with international standards. “
Xu Liang said that after the “drug trail” incident in previous years, schools have very strict requirements for campus sports facilities, which also makes companies pay more attention to product quality polishing. “The soccer field in schools should be environmentally friendly and should pay more attention to the performance of safety,” Xu Liang said.
The price of high-quality equipment and facilities is relatively high, but the “price war” between manufacturers often has the effect that “bad money drives out good money,” squeezing the living space out of high-end products. quality.
In this regard, Xu Liang said that the industry’s self-discipline is very important. Relevant technical standards need to be actively disclosed to the public so that educators, school leaders, and other groups can fully understand the situation, so that they can make correct decisions.
Liang Jiahua also said that what the company wants to promote is not just products, but the concept of selection and use of equipment. “When we first entered this industry, a lot of grassroots coaches basically didn’t know much about teams. They felt that one goal was enough for soccer games and training. So in the first 10 to 15 years, Team sponsored for many Soccer coach training classes for free. Through the training and dissemination of ideas year after year, everyone has gradually realized the culture of the application of the soccer team system and achieved the current scale. “
Regarding the “price war” issue, Liang Jiahua said: “In fact, many of our products are developed and patented by ourselves, and the same standards are used in the market. In fact, we cannot find more products. cheaper than ours. ” Professionalism is not at this level, so I think the uniqueness of the product is very important. “
For Meikai Flooring, which is the main basketball court, the development of sports on campus also provides great business opportunities. Business related to school sports accounted for a third of the company’s total business volume. As a sponsor of the China Men’s Basketball League (CBA), the company also felt the growing demand for the school’s sports facilities.
Zhao Haotian, general manager of Meikai Flooring Direct Company, said that the demand for high-quality basketball flooring in schools is now increasing, and some schools also require logos that highlight the characteristics of the school to be printed on the floor. “Even if it is only for competitive sports, the business will be affected by the competition. There are many schools in China. If the demand for the education system increases, the business will be more stable for us,” Zhao Haotian said.
Liu Fumin, director of the Department of Economics of the State General Administration of Sports, said that the latest advances in the integration of sports and education are of great benefit to the future development of the sports industry. It considers that the integration of sports and education will have an impact on the sports industry from three aspects: First, schools have increased the weight of sports, and each school and children have sports requirements, so the construction of the headquarters and support teams will be Increase; Second, it will allow children to form sports hobbies and habits, master certain sports skills in primary and secondary schools, and form long-term sports consumption in the future. Children who form sports habits will become a population consuming sports for life; Third, the integration of sports and education to some extent, there will be interscholastic competitions, and the increase in sporting events is an excellent boost for the sports industry.
“The integration of sports and education has a profound impact on the sports industry, from laying the foundations, pursuing long-term goals and shaping the improvement of sports consumption. The sports industry will take a new shape with the promotion of integration. of sports and education. Very confident, “said Liu Fumin. (Finish)
