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Original title: Six Links! Capture the express medical beauty concept, Langzi’s shares become a “new Internet celebrity” of A-share
Veteran clothingcompanyLongzi StockSince December 7, he has gained 6 consecutive daily limits, becoming a much-discussed “new internet celebrity” among investors. In the first three quarters of this year,Longzi StockThe medical beauty business only represents 29.93% of revenues, but contributes 94%Net profit。
“More and more likeon SaturdayNow, they all made their fortune in shoe and apparel companies, and have made great strides in cross-border diversification.on SaturdayFrom shoe crossing to internet celebrity incubation, Langzi went straight to medical beauty. “Recently established clothing companiesLongzi StockThe stock price has risen steadily, beginning with 6 consecutive daily caps on December 7, becoming a much-discussed “new internet celebrity” among investors.
However, the “darling” of the capital market has attracted the attention of regulators. On December 11, the Shenzhen Stock Exchange issued a letter of concern requesting that Longzi’s sharesthe companyIf there are major changes in the fundamentals, the specific situation of the development of the medical beauty business, the recent receiving institutions and individual investors.InvestigationThe situation will be explained and so on.
In the evening of December 14, in response to the issues that worried the Shenzhen Stock Exchange, Longzi replied that, at present, the company’s main commercial and commercial structure has not undergone major changes. The main business segments are women’s fashion, medical beauty, and eco-friendly babies. Women’s clothing continues to be the company’s largest business sector. However, the “International Finance News” reporter noted thatIn the first three quarters of this year, while Longzi’s stock’s medical beauty business accounted for only 29.93% of revenue, it contributed 94% of revenue.Net profit。
According to the data, Longzi’s stock formally entered the medical beauty field in 2016. With the development of the medical beauty business, its apparel business has been accused of lacking bright spots on many occasions. More frankly,PerformanceLangzi’s slow actions must depend on the medical beauty business to recover.
So what is the company’s future development plan for the medical beauty business? Will other sectors shrink even more? In this regard, the journalist called Langzi Co., Ltd.’s Securities Affairs Department many times, but his phone line has been busy.
The share price soared after intense investigation by institutions
According to the statistics of the company Securities Times e, as of the last closing of December 15, the two citiesShare122 stocks rose for more than 3 consecutive trading days and 12 stocks rose for more than five consecutive trading days. The top three stocks with the highest consecutive gains were Langzi (9 days),Kin Long Hardware(9 days),Eddie precision(8 days). The top three with the highest cumulative gains during the consecutive rise in individual stocks are Langzi (88.85%)Dahao technology(77.22%) 、Happy and healthy(40.06%)。
The reporter noted that since November 4, Longzi’s shares have released a total of five records of investor relations activity, and the activity category is for investigation of specific objects. On December 10, his sixth announcementInstitutional researchHappening.
In this context, on November 4 and 5, Langzi’s shares continued with their daily limit. On November 12, 13 and 16, Longzi’s shares continued with their daily limit for three consecutive trading days. During this period, it has repeatedly posted abnormal fluctuations in stock trading.ad。
In the latest response announcement, Longzi’s actions emphasized once again that it is not necessary to correct or supplement the information disclosed by the company in the previous period; the company has not found any recent information.Public mediaReported possible orpriceUndisclosed material information that has a greater impact; in case of consultation, the company,shareholderAnd the actual controller doesn’t have any undisclosed information …
Longzi’s shares also said that at present, the company’s core business and commercial structure have not undergone major changes. The main business segments are women’s fashion clothing, medical beauty, and green babies. Among them, women’s fashion clothing remains the largest business segment of the company.
In response to the recent survey of receiving institutions and individual investors on whether there is any violation of the fair disclosure principle, Longzi said that in the near future, investors, especially institutional investors, have shown higher performance in the development strategy of the company, especially the development of the medical beauty business. And actively invite company management and relevant people in charge of the medical beauty business to conduct research. Company invitations to institutional investors are arranged according to the normal procedures above. The company’s “2019 Annual Report” has revealed the In the framework, the relevant staff responded to the company’s overall development plan and the planning and development of the medical aesthetics business sector. “forWarrantyThe principle of fair disclosure of information, the main content of information and communication related to investigation activities, the company has disclosed in a timely manner through the compilation of records of investor relations activities … “
On December 15, at the close, although Longzi’s shares did not have a daily cap, they were still up 5.64% to 24.72 yuan. Compared to the stock price of nearly 9 yuan in early November this year, the cumulative increase is close to 180%.
Increase the development of medical beauty in the future.
Regarding the recent evolution of Longzi’s share price, many opinions attribute it to the concept of medical beauty.
Longzi’s stock is said to have officially launched its medical beauty business in the first half of 2016.Wholly owned subsidiaryLangzi Korea Co., Ltd. first invested and participated in the Korean medical beauty organization Dream Plastic Surgery Hospital in April 2016, and then in June 2016 acquired and controlled the medical beauty in Chengdu, Xi’an, Shenzhen, Chongqing and Changsha. The 6 medical institutions under the brands “Milan Baiyu” and “Jingfa Medical Beauty”.
After that, via extensionalMOTHERIn combination with the newly established medical aesthetic institutions, Longzi’s actions have added 12 new medical aesthetic institutions. By the end of September 2020, the company’s medical aesthetic institutions increased to 18, including 4 Milan Baiyu, 12 Crystal Skin Medical Beauty, and 2 Gaoyisheng.
The data shows that in the last two years, income andprofitHas been in promotion status In the first three quarters of this year, Longzi’s medical beauty businessOperating incomeIt is 598 million yuan, accounting for 29.93% of total revenue, net profit is 46.9951 million yuan, accounting for 94% of the company’s net profit.
In the first half of this year, Langzi’s women’s clothing business operating incomeYear with yearA drop of 26.34%; After deducting the impact of investment, financing and capital investment, the operating profit was -40,975,700 yuan and the net profit was -30,589,800 yuan. He said that, as an important part of the company’s core business, fluctuating earnings from the women’s clothing business has led to a decline in the company’s overall performance. In contrast, Longzi Medical’s operating income increased 28.2% year-on-year and its net profit was 21,155 million yuan, an increase of 31.22% over the same period last year.
Wang Wenhua, CEO of CIC Insight Consulting, pointed out to an International Finance News reporter that medical aesthetics are very attractive to some listed companies in traditional industries.medical serviceIn terms of barriers to entry in the medical beauty industry it is not very high. On the other hand, in the absence of sufficient motivation for the growth of traditional core businesses, expanding new business growth points is an effective method for listed companies to maintain high growth in performance and profits.
A senior person in the apparel field candidly said that in the follow-up, with the advancement of Langzi’s strategy of focusing on the core business, its medical beauty business is likely to become the first core business and fashionable women’s clothing will take second place.
The reporter noted that in the recent survey of institutions, Longzi’s shares stated that the company will adopt endogenous growth.ChangheThe combined method of extensional expansion gradually expands the scale of the medical aesthetics business, thereby achieving the improvement of overall profitability.For the women’s clothing business, he said that in the future, he will commit to the operation, design and omnichannel design.productInnovation, production andsupply chainContinuous process improvement, promoting online and offline marketing activities, and enhancing service capabilities will further enhance brand influence and industry competitiveness.
(Source: International Finance News)
(Responsible editor: DF380)
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