Simba apologized for the bird’s nest incident and admitted to exaggerating the promotion that the cost of the bird’s nest is less than 2 grams per bowl_Sina Finance_Sina.com

Original title: Quick look | Simba apologized for the bird’s nest incident and admitted that the cost of the bird’s nest was less than 2 grams per bowl.

　　Reporter | Jiang jingling

On November 27, the Simba bird’s nest incident, which has been fermenting for many days, ushered in new progress.

At around 6pm on the 27th, Simba’s team apologized for the bird’s nest incident on Weibo and issued a statement on the incident management plan.

Simba’s team admitted in the statement that the Mingzhi brand bird’s nest promoted by Simba’s apprentice Shi Damei in the livestream room was tested to contain less than 2 grams of bird’s nest ingredients per plate, and there were actually overdone ingredients.

In response, Simba stated that in accordance with the “Brand Promotion Cooperation Agreement” signed by Simba’s team and the bird’s nest brand company Guangzhou Rongyu Company, the brand should ensure that the descriptions of Products and presentations provided to Shidamei show that the sales are not fake. Not infringe the rights and legitimate interests of any third party, comply with the relevant laws and regulations, etc., otherwise all the responsibilities arising from this will be assumed by the brand.

The statement said that after the bird’s nest incident, the brand should have compensated all users according to the false advertising law, but the brand has been avoiding communication and does not have a clear plan.

Simba proposed that it was decided that Simba’s compensation plan would be to recall all “Mingzhi” brand bird’s nest products sold in the Xinxuan live broadcast room and take responsibility for returning compensation and three compensation. Furthermore, the Simba team will take responsibility for the brand according to the contract and legal provisions. Consumers can seek customer service through the “Xin Youzhi Exclusive Store” on Tmall, and customer service will also take the initiative to contact users.

Simba admitted that bird’s nest is actually a flavored drink and should not be promoted as a bird’s nest product. Xinxuan team does not have sufficient professional knowledge in the bird’s nest industry in terms of product selection and quality inspection, and did not remove the exaggerated content.

The statement indicated that the Xinxuan team will further review its partners, strengthen quality control links, introduce “experts” from various industries, and cooperate with professional testing institutions and colleges and universities to provide strong professional guidance for the selection of products. In addition, the Xinxuan Quality Supervision Committee was established and a special fund was created to improve the selection criteria.

Simba himself finally said that at the time of the incident he did not go to a third party to verify the product, but responded hastily based on the brand’s information, made a joke, and felt very guilty and self-blaming.

On November 19, “Fake forgery” Wang Hai posted a China Wide Test report on Weibo and concluded that Simba’s trainee “Shida Beautiful” was sold on the Mingzhi brand’s live broadcast room “Xiaojin” Nest bowl Rock Sugar Instant Bird Nest “means sugar water instead of bird’s nest.

The report shows that the product is positioned as a flavored drink, not a bird’s nest. In terms of ingredients, the sucrose content of the product is 4.8%, the carbohydrate content in the ingredient list is 5%, the protein content is 0, and the “effective” substance, bird’s nest acid. contained in 100 grams is only worth 0.07 RMB.

Previously, some netizens posted videos on the internet expressing doubts as to whether the bird’s nest is syrupy, but soon Simba responded through experiments and product test reports in the livestream room, saying that some black fans were deliberately discrediting him, and that he “went bankrupt.” They must also be sued for defamation. “

Two days after Wang Hai’s report was issued, Simba immediately issued a “Bird’s Nest Incident Response” statement, stating that his company was running a live broadcast promotion based on the product information provided. by Rongyu, and would send the product for inspection as soon as possible, and after the results were returned. Notarized and published.

Jiemian News continues to ferment into “Simba’s” Bird’s Nest, “and live broadcasts frequently deliver products. What Should Consumers Do? “It is mentioned in the article that, at present, the live streaming industry has repeatedly caused changes due to product quality, which is essentially due to the ultra-low cost live streaming business model and power ratio and temporarily unclear responsibility between anchor, platform and merchant.

A senior product selection person in charge revealed to the interface news reporter that on most anchor product selection links, the selection team standards generally only focus on the consumer experience and whether there is a margin profit, and there is no capacity for product quality inspection. Strength also feels that there is no obligation to do so. At the quality inspection level, it is assumed that as long as the product can be sold in Tmall and circulated in the market, the quality will not be a big problem.

Lawyer You Yunting, a senior partner at Shanghai Dabang law firm, told Jiemian News that the live announcer’s legal status in this case is that of advertising spokesperson. There are many regulations on the legal liability of the advertising spokesperson in advertising law. Therefore, the advertising spokesperson should also do a preliminary review of the endorsed products and use it himself. If these two points cannot be proven, then you may have to take joint responsibility with the company. responsibility. In principle, the supplier must take legal responsibility. If the advertising spokesperson fails to fulfill the advertising spokesperson’s obligations under the Advertising Act, they may also be liable. As for the platform, because the products are traded on the e-commerce platform, you must have a regulatory obligation for the product. If the same problem product appears multiple times, the platform may be liable.

Editor in Charge: Yang Yalong