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Original Title: Say Goodbye to the Explosion Double 11 “Order Feast” Logistics Accelerates Express Shipping Industry Enters Harvest Period at Year End
After being “tortured” by the COVID-19 epidemic for more than half a year, such as the large annual scalePromotionThe arrival of a new round of consumption cycle driven by the enthusiasm of consumer activities and holidays, logisticscompanyAt the end of the year, the “Festival of the Order” was also inaugurated.
Compared to previous years, the e-commerce promotion war, which has a longer cycle, began to heat up in October and officially began in November. As an important link between merchants and consumers, logistics and express delivery companies experienced movements of population andtrafficAfter waiting for control restrictions and various difficulties from the main network to the terminal distribution, with the restoration of normal production and the order of life of society, he began to face a market full of opportunities and vitality. large investments in infrastructure and new technologies, we have gradually built an efficient and complete distribution network. We have already said goodbye to the shameful past of “explosive warehouses”. For such a rare market cycle, follow a private expressBusiness AdministrationSomeone on the upper level said, “Let the storm come stronger.”
New delivery speed in minutes
Sure enough, the opening “big scene” was a bit different.Zhongtong ExpressAccording to the news released, on November 1, the first day of “Double Eleven”, which was long before the traditional change, took less than 17 hours.Zhongtong ExpressThe total amount of the collection exceeded 100 million pieces. On Double Eleven day last year, it took almost 22 hours to reach this turnover.
Compared to the previous “Double Eleven” or various other large-scale annual promotional events, there may be a long wait from order to receipt. Express couriers are also improving many links from infrastructure to delivery process year after year. Therefore, the time for goods from the merchant to the consumer is further reduced.
according toAlibabaCainiao Logistics revealed that starting at 0:00 on November 1, the Cainiao backbone will start shipping at full speed. At 0:35 in the morning, “Double Eleven” consumers began to pay the final payment only 5 minutes later, Mr. Li from Xiaoshan, Hangzhou received the package delivered by a rookie, updating the new logistics speed double 11.
This package was shipped from Cainiao direct delivery points, just 1km from consumers.To expedite the package, Cainiao Digitalsupply chainThis year, we have cooperated with more brand merchants, through “pre-sale acceleration” service, pre-sale orders are shipped in advance to distribution points and communities. At 0:30, after the buyer pays the balance, a large number of express buyer shipments will be sent, and it has become a common phenomenon to deliver in minutes.
Zhongtong ExpressZhongtong Yuncang has more than 100 in 56 central cities across the countrywarehouse, The warehouse area exceeds 2 million square meters. According toZhongtong ExpressIt was revealed that before the “Double Eleven”, 3,600 high-capacity tractors were purchased, more than 16,000 new drivers and operators were added to the entire network, and 35 sets of automatic sorting equipment were added in total. They settled in Ezhou, Ji’an and Zigong. 6 locations, including Changshu and Changshu, added transshipment hubs.
As always to build ainformation technologyThe rookie, aiming for an efficient data-driven logistics platform and connecting the most extensive infrastructure, hopes to showcase the skills of logistics companies connected to their platforms through the “Double Eleven” opportunity.
Cainiao announced the update and release of Yiwu Super ahead of “Double Eleven”import and exportCenter and use it as the hub to connect more than 100 ports around the world and tens of thousands of overseas charter flights, ocean freighters, China-Europe freight trains and heavy trucks to help global companies invest in Tmall Double 11 storage.
Yiwu Super AdvanceTo exportThe center includes the warehouse of the export center, exportSubcontractWrap Transfer Center, Import Center Warehouse, ImportGuaranteedVarious infrastructures such as warehouses, imported live streaming warehouses and China-Europe Express Cainiao, together form a super import and export hub with the largest and most comprehensive functions in the world.
According to data provided by Cainiao, at 6:33 a.m. on November 1, after joint operations by customs, ports and Cainiao across the country, consumers have already settled 10 million of the 11.11 import orders that day. This speed is 2 hours and 14 minutes ahead of Tmall Double 11 in 2019, an increase of 25%. These packages have gradually entered the distribution link and can be delivered the same day as soon as possible.
According to Cainiao, behind the acceleration of import logistics is the continuous improvement of various logistics links, such as overseas delivery, central warehouse distribution and customs warehouse operations through digital technology, and the establishment of a “second level customs clearance” with the customs department.customsplatform.
At Double 11 this year, Cainiao has established a “second-tier customs clearance” channel with 22 customs ports at 15 locations across the country, ensuring speedy import from platforms like Tmall International and Koala.com.
It has always been known for its efficiencySF HoldingsOn November 1, an eight-car Fuxing high-speed rail EMU departed from Beijing West and Hankou stations to complete the first high-speed freight train.
SF HoldingsWith China National Railway Group Co., Ltd.the companyChina Railway Express, its subsidiary, has been cooperating in rail freight for a long time. The two parties have also established a joint venture, China Railway SF Express.Iron loadThe express train will alleviate the transportation pressure from North China to Central China and improve the shopping experience for consumers, which is of great importance for the future transportation network of SF Express.
Rapid recovery of sales abroad
Not only in China, the recovery in world trade may also be reflected in increased cargo volume. According to the forecast published by the German logistics giant DHL, compared to the same period last year, in the 2020 peak season, DHL Express expects the volume of its global network to increase by 50%.
In DHL’s view, globalization and digital trends are driving the continued development of online shopping and supporting freight forwarding. The new corona pneumonia epidemic has further accelerated the development of e-commerce. In the upcoming 2020 peak freight season, demand for online shopping and support freight forwarding will hit a new record high. This year, affected by the epidemic and the resulting uncertainty, the consumer scene has further accelerated the shift towards online. This trend will become more apparent during the upcoming Christmas and Black Friday shopping seasons, “Double Eleven.”
DHL Express predicts that global e-commerce transaction volume will hit a new record high. This year, DHL Express’ global online e-commerce cargo volume increased by approximately 35% compared to the same period last year. DHL Express has hired more than 10,000 new employees around the world, and each year the company will invest heavily in research and development and technology innovation, as well as infrastructure such as hubs, fleet building and operational vehicles, thereby greatly increasingWork efficientlyTake it easy on the next maximum volume.
“For many years, e-commerce customers have been in strong demand for the DHL Express business, which has fostered continued growth in the freight volume of our global express network. We invest around € 1 billion each year to continually improve delivery. efficiency and capacity, and we are committed to delivering goods at a faster transshipment speed. Deliver to the world to better meet customer needs, “said Travis Cobb, DHL Express Executive Vice President of Global Network Operations and Aviation Business .
At present, affected by the global epidemic, the capacity of commercial flights remains limited and the demand for cargo flights is strong, to meet the needs of personal supplies for epidemic prevention, medical supplies and electronic commerce.productDHL Express has significantly increased its daily cargo flight capacity. This year, DHL Express has already purchased fourBoeingThe 777F freighter was put into service. Two more freighters of the same model will be put into operation in November.borrowWith the commissioning of these six new freighters, DHL Express is able to conduct more than 3,000 intercontinental cargo flights each year.
Cainiao also made the corresponding preparations for this, including updating the export packages.Center of distribution，artificial intelligenceThe combination of technology and IoT technology realizes the automatic identification of exported packages,Reorganization, The package processing capacity has doubled and more than 2 million packages can be sent to more than 200 countries and regions around the world during the peak period.
At the same time, it has also established a B2B cargo export center warehouse in Yiwu, which is taking it as the hub to connect more than 100 ports around the world, providing a variety of transportation services such as sea, land, air and rail, helping companies achieve digital upgrades and smart supply chains. administration. Through smart bulk consolidation, you can reduce logistics costs for merchants by up to 20%.
Take the example of Yiwu Chuanmei Electronic Commerce Co., Ltd. The company’s business environment accessories are mainly customers in Europe. As Christmas approaches, the company has intensified its expansion into the European market, and Cainiao has provided overseas warehouse storage, cross-border logistics and other logistics solutions.WarrantyThe ultimate 72 hour logistics experience in Europe.
“The company’s overseas sales recovered rapidly from August to September. Along with this great promotion, we expect to achieve 350% year-on-year sales growth in the second half of the year.” Li Weiping, the company’s AliExpress business operations manager, is confident in the second half of the year.
Editor-in-chief: Huang Xingli Editor-in-chief: Han Feng
(Source: China Times)
(Responsible editor: DF522)
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