S10 Finals Night Is Over! Ecommerce Giants Enter The Game, Rising To The Same Level As Traditional Sports

Summary

[¡La noche de finales del S10 termina! Los gigantes del comercio electrónico entran al juego y se levantan ante los deportes tradicionales rivales]In this year’s LPL (League of Legends China Division) team, in addition to the SN team that reached the final, there is another team that has high expectations, namely the JDG team. The two top-seeded teams belong to the two e-commerce giants: Suning and JD, respectively. It is precisely because of this that the duel between the two great teams was once jokingly described as the two great e-commerce giants fighting each other in the e-sports business. (Shanghai Stock News)

On the night of October 31, the long-awaited S10 (“League of Legends” Global Finals) came to an end in Shanghai.

The outcome of the game has been clear, but like this year’s overallElectronic sportsThe event’s “only outbreak”, S10, is worth discussing more than just winning or losing. Riot Games CEO Nick bluntly said: “This year, Shanghai has become the world capital of esports.”

　　S10 finals light up Shanghai night

As the first international heavyweight event to be held in Shanghai this year, tickets for the night of the S10 finals are very hot.

Public information shows that the current S10 finals were held at the most important soccer stadium in Shanghai, the SAIC Pudong Stadium. 6,000 live tickets attracted 3.2 million requests, and the win rate of 0.19% is comparable to the stock marketMake new. On the night of last night’s final, many fans who were unable to enter the game gathered in the city dining hall near the “White Porcelain Bowl” to get up close and personal with the excitement of this “China-South Korea showdown.”

In November 2003, the General Administration of Sports of the State included electronic sports as one of the official sports. The esports industry has undergone radical changes in China for 17 years.

This year, hit by the epidemic, many international esports events have been postponed. Even the TI10 (International Invitational Tournament “Dota2”) originally planned to be held in Stockholm, Sweden was also postponed for a year. However, in early August this year, Shanghai announced that the “League of Legends” S10 world final will be in Shanghai on October 31, which has given a boost to the industry. Nicholas, the CEO of Riot Games, which developed the “League of Legends” game, said excitedly: “Here (Shanghai) we seem to be reborn.”

More importantly, esports events are rapidly emerging from the grassroots era of “Internet cafes” and “live room games” in China. Specialization and sports are becoming a major trend in the industry.

Previously, station B announced that it had won the copyright of the world finals of “League of Legends”, which was considered a milestone in the field of electronic sports that gradually began to pay attention to the copyright of the content. and the industry moved closer to the field of traditional sports.In addition, this yearTencentSports, Tencent Video,Run away、Fight fishPenguin e-sports and other content platforms also attach great importance to S10 direct streaming. He not only invited several famous esports commentators, but also invited several entertainment stars as cross-border guests to bring the “outside the circle” of esports content in both dimensions of entertainment and competition. this year’s competition, ShanghaiPublic resourceIt is also amazing,Underground, Airports and bus screens tell the story of esports in every direction, heating up the S10 and completing another round of science outreach to the public.

Of course, the most important thing is that big changes are taking place in team operations.

　　Ecommerce giants join esports team

In this year’s LPL (League of Legends China Division) team, in addition to the SN team that reached the final, there is another team with high hopes, which is the JDG team. The two seeded teams belong to the two big e-commerce giants: Suning andJingdong。

　　It is precisely because of this that the duel between the two great teams was once jokingly described as the two great e-commerce giants fighting each other in the e-sports business.

With the development of the industry and the deepening of the competition system reform, the esports event represented by “League of Legends” is fast approaching professional sports leagues like the NBA.

By LPLProfessionAt the beginning of the league, there were many rounds of adjustments to the competition system, from the simple promotion system in the early stage to the later stage.borrowIn view of the NBA, which becomes the first competition area in the world to adopt a seating system, the relatively stable seats give the team a higher rate of fault tolerance and it is possible to cultivate the team’s talents. In reform,capitalEnter this emerging industry quickly and quickly promote the professionalization of this field.

Seats adopted since the 2017 LPL reformauctionAfter the system, Suning,JingdongWaiting for the giants to come in one after another. Although the operation of the esports team itself is still hard to make a profit, the high “traffic” of matches behind it is the result of Suning andJingdongSuch an e-commerce platform is not ready to give up.

The data shows that Chinese e-sports usersgroupAmong them, users aged 24-35 accounted for 44%, and at the “818 Shopping Festival” in 2020, users aged 26-35 accounted for 42.7%, and user portraits are highly overlapping. These groups of players are undoubtedly 3C digital.productPrecisionobjectivesclientThis is precisely the main business sector of the two e-commerce companies, to win the e-sports group is to win the potential of the crowdconsumptionThe most powerful group.

“Except for Tencent’s completion of the esports content closed-loop, the entire industry is still in the early stages.” An industry expert analyzed that the general level of sports in the esports industry is still insufficient and that excellent esports players are still in short supply. According to data from Tencent, the talent gap in China’s esports industry will reach 500,000 by 2020. Esports, which became famous when they were young, have gradually become one of the most sought-after occupations in the ” post-2000 “. According to data from the “China Esports Stock Ranking List”, Jian Pride (ID: Uzi), which was born in 1997, is worth as much as 50 million yuan.

(Article source: ShanghaiValuesNewspaper)

(Responsible editor: DF506)