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Original title: Primer plano | Live streaming with products turns exhibits into merchandise
Jiang Yongbin, the website of the State Supervision Commission of the Central Commission for Disciplinary Inspection, reported from Shanghai
Blue Ridge Group staff recommended the same home textile products to the CIIE in the live stream.Photo by Jiang Yongbin“Now place an order for this feather blanket of the same type at the CIIE. Not only can you use the platform coupons, we will also give you two small squares.” In the consumer products exhibition area of the III CIIE, a live performance attracted the passing public. Attention. This is the Blue Ridge Group that recommends exhibits at the CIIE to online customers.
A mobile phone and a ring of light with a stand constitute the simplest live broadcast equipment. Zhang Yu and Hu Jian are employees of the Chinese company of Blue Ridge Group, they brought the products in front of the camera and were not inferior to professional presenters. They rotate with another group of colleagues and can experience 8 live broadcasts every day.
Zhang Yu told reporters that the group has focused on home textiles and down for more than 30 years and has offline counters in many national shopping malls. The live broadcast at the CIIE is also to introduce new imported products, such as Caesar’s white goose down bedspreads, which are popular in North America, to old customers.
“The way of live broadcasting is very novel. In addition to online promotion, buyers who visit the exhibition on site are also very interested when they see us broadcasting live. Basically, they will stop and enter the room to understand”. Zhang Yu said that after a few days, there have been more than 10 A buyer signed a letter of intent to cooperate with them.
Due to epidemic prevention and control needs, this CIIE is only open to professional visitors as buyers. More and more exhibitors have brought e-commerce live broadcasts to the venue, using the “live streaming with products” model familiar to Chinese consumers to promote them, so that the common public can “buy the world” without leaving home. .
In less than an hour, the reporter saw no less than 10 exhibitors live.
Ruifu Sleep from Switzerland not only demonstrated their proprietary technology on the Bridge bed frame, but also cooked specialty Swiss cheeses on site, drawing netizens to buy. In front of the Bai Lijie booth in Singapore, two staff members cooperated with each other to explain their knowledge of oral care in front of the camera and recommend their own toothpaste and mouthwash products.
The most eye-catching live broadcast, probably counting food andAgricultural productsShilan’s new booth in the exhibition area. The live broadcast room surrounded by a clear glass wall firmly occupies one corner of the booth. The slogans of “Transoceanic Live Through Vietnam’s Northern Hemisphere” and “Move New Zealand Ranch Home” are very attractive. Fluent Chinese.
Newland has set up a dedicated live broadcast room at the booth to recommend its dairy products.Photo by Jiang YongbinNewland has introduced the world’s first 3F safe milk standard at this CIIE, and every bottle of milk has undergone at least 104 indicator tests, from raw milk to finished products. “The ‘Transocean Live Stream’ is not just to showcase products, but more importantly, to visualize food safety for consumers to see and participate in in person,” introduced New Zealand New Zealand Asia Pacific CEO Sheng Wenhao.
The live broadcast will convey the vitality of the CIIE to the wider market. Just a few days ago, at two live events hosted by CCTV News, well-known cargo presenters Li Jiaqi and Wei Ya partnered with CCTV presenters to recommend high-quality products from Italy, Russia, Germany, France and other countries, with total sales over 140 million. Yuan, foreign manufacturers who are used to the big scene repeatedly sighed “unexpectedly.”
The rapid development of live e-commerce has allowed the world to see the resilience and development potential of China’s economy. According to data from the National Statistics Office, the contribution rate of consumer spending to GDP growth in 2019 was 57.8%. Overall, the industry predicts that with future consumer upgrades, the emergence of new consumption patterns, and the acceleration of online and offline integration, China’s consumer potential will be further unleashed and demand for Chinese products. high quality will continue to increase.
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