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Source title: Rooted in education and poverty alleviation Gome uses actions to help cut the “intergenerational” transmission of poverty
The cold wind is whistling, and in the blink of an eye it’s the harshest season of 2020. Just when most people are blowing the air conditioning and enjoying the heat indoors, there are also children from poor families who are poorly dressed and can only bear the cold with their weak bodies. The invasion of the wind. To give the children a warm winter, Gome recently launched a charity activity to donate clothes to send warmth to students and workers at the Beijing Picun Migrant Children’s School.
Gome employees are actively involved in the deep practice of charitable charity
Gome’s charity event lasted 8 days, from November 27 to December 4, through a centralized collection of clean and tidy autumn and winter clothes, all clothes were donated to migrant children from Beijing Pi Village Tongxin Experimental Primary School and Pi Workers of the Home of Workers of the Town.
It is worth mentioning that this charitable donation activity received a positive response from Gome’s employees, all of whom brought clean and intact clothes from home and some even brought new clothes that they had never worn. Everyone gathered the clothes, classified the clothes by size, compared and discussed the age of each garment. Although the qualification process is not easy, everyone is tired and happy. Even if you can’t go to the donation site at Pi Village, everyone’s heart is always with the children.
At the donation event, in addition to the clothes provided by the employees, the employees also bought some rag dolls, snacks and other love items for the children.
In fact, this is not the first time that Gome donates to Pi Village. Prior to this, Gome also helped Pi Village with the launch of the “Old Clothes and Warm Hearts” winter clothing donation campaign in 6 regions of the country to collect winter clothing from the public. Among them, all the loving clothes that were raised in Beijing were donated to the children of Pi Village.
In addition to donating clothes for impoverished children, in June this year, Gome also organized a book donation activity. Together with post-80s illustrator and reporter Li Jing, 40 autographed new books created by him – “Wuhan Diary 2020: Fangcang” hand painted “Miss Sister” anti-epidemic painting collection given to children from five poor schools at Longtoushan Town Central Primary School, Secondary School No. 2 Ludian County High School No. 2 from Ludian County to Gome’s “Future Space” charity project, and gave them a special gift. At the same time, it transmits warmth and promotes positive social energy.
Gome has been on her way to fulfilling her social responsibilities and actively engaging in public welfare activities. The “Future Space” project is understood to be an ongoing public welfare project established by Gome specifically for the education of children. Its main goal is to renovate classrooms and purchase electronic teaching equipment for primary and secondary schools in disaster and poverty stricken areas … to maximize the provision of better schools for children. surroundings. Gome has also established a 1 + N charitable assistance system around the “Future Space” charity project, with the Gome charity platform as its core, and has created multiple charitable activities in multiple dimensions. At present, Gome’s “Future Space” project classrooms have been implemented in 30 poor county schools in Ludian, Yunnan, Ya’an, Sichuan and elsewhere, greatly improving the learning conditions of local children.
Deeply cultivate poverty alleviation education, work hard to cut the intergenerational transmission of poverty.
This donation activity is for these children to have a warm winter and to send warmth and hope to the children so they can feel the love of society in the cold winter. A strong youth is a strong country. Gome believes that only by protecting children and receiving a good education can the flowers of the country flourish and become useful talents for society.
“Teaching people to fish is better than teaching people to fish.” Poverty alleviation begins with helping the intellectuals. Gome knows that education for poverty alleviation is the fundamental way to cut the intergenerational transmission of poverty. As a 34-year-old retail giant, Gome has been fulfilling her social responsibilities as a corporate citizen with practical actions, in order to allow a balanced education to benefit more poor villages and more children from poor areas have the opportunity to share a better life. Work hard. Help poor children in multiple dimensions and ways, from educational resources to humanistic care, from study to life, and strive to provide poor children with a better learning and living environment, in order to help cut the intergenerational transmission of poverty.
Gome’s actions in the practice of public welfare have also been highly recognized by relevant agencies and competent authorities. It has won several public welfare awards such as the “2019 Responsible Brand Award”. A number of accolades have also witnessed Gome’s investment and focus on the path to public welfare.
The pedestrian has no borders and the avenue is endless. Gifts of roses, deliver a fragrance. Going forward, Gome will continue to leverage her own brand resources to create an open public welfare ecosystem, connect various public welfare entities in society, promote public welfare initiatives, and use the power of public welfare to illuminate the “home life” of more people.
