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Born to alleviate poverty and for county development
An Ecommerce “Business Experience” in a Poor Western County
On September 6, a reporter from the Science and Technology Daily arrived at the Electronic Commerce Industrial Park in Xihe County, Longnan City, Gansu Province. A dynamic data set showed that local agricultural and secondary specialty products were continuously being sold across the country. Product display and sale, live broadcast of goods, supply and demand coupling, all work on the e-commerce platform was done in an orderly manner.
Xihe County is one of the eight counties in Gansu Province that has not escaped poverty, but it is also the e-commerce industry demonstration county in the province. Victory in poverty alleviation is in sight. “For many years, the development of e-commerce platforms in Longnan City has always been quite advantageous. Therefore, e-commerce has also become one of the major industries in Xihe County. We have focused on e-commerce to alleviate poverty on the one hand, and on the other hand, we have focused on business sales to help the poor. Sales of local agricultural products have reached 246 million yuan, “Cao told reporters Yong, secretary of the Xihe County Party Committee.
How can a poor county become a model county in the province in terms of developing the e-commerce industry and still depend on the e-commerce industry to get rid of poverty and get rich? Xihe County E-Commerce Industrial Park can provide the answer.
From scratch, we must first strengthen the foundation.
Guo Xu, deputy director of the park, recalled that when the park was first established a few years ago, in addition to financial support from the government and project guidance, it could be described as “nothing”. Everything had to be done to connect platforms, select projects, introduce talent, and attract incubators to the park. Start from the beginning.
Without the banana, the golden phoenix cannot be attracted. In order to lay the foundation for the development of the e-commerce industry, the park insisted on project-driven telecommunications companies, accelerating the pace of rural broadband network coverage, and actively coordinating telecommunications companies, such as telecommunications, mobile telephony and China Unicom. In just a few years, the county’s 384 administrative villages achieved broadband access. Broadband network coverage reached 100%.
“On this basis, we can establish a relatively comprehensive three-tier e-commerce poverty alleviation service system, so we immediately build a county-level public service center, 19 county-level e-commerce service stations municipality and 194 service points at the village level. Among them, there are 172 poor villages, representing 77.13% of the total number of poor villages, which carry out the two-way circulation of “industrial products to the countryside” and “agricultural products to the countryside. cities, “Guo Xu said.
At the same time, the park actively promotes support logistics services, building 1 express logistics incubation center at the county level, 8 express logistics transfer stations at the municipality level, and 142 express logistics delivery service points at the county level. village, integrating Yunda Express, Junda Express, Shentong Express and Card. Four social express logistics companies in the world entered the park for incubation operations, achieving full coverage of express service points in central cities and towns, and the county’s express delivery business coverage reached more than 90%.
In terms of strengthening the incubation function, the park has invested in the construction of domestic e-commerce dual innovation national parks to provide e-commerce entrepreneurs with “three exemptions and one subsidy”, preferential policy support and “one-stop shop” administrative services. At present, the incubation e-commerce dual innovation park has been installed in There are 31 enterprises, which have created more than 300 jobs and become a provincial-level entrepreneurship and employment incubation demonstration base.
On the right track, focus on the brand
Lu Macheng is the head of an agricultural cooperative in Xihe County. He told reporters that online sales of its agricultural and secondary products have not been easy: “At first, the products sold in Taobao stores were self-produced and self-sold products. Later, the platform’s supervision became more and more stringent, and our products were not standardized and were no longer suitable for long-term rapid standardized development. Sales were interrupted once. We and the park made reflections and concluded that there is motivation, but more Regularize and become a ‘regular army’ “.
To keep up with the formalization, standardization and scientific development of the e-commerce industry, the park aims to “development of the e-commerce agglomeration”, relying on Apple industry to build Longba E-commerce Village, Changdao Town, and develop 70 online store platforms. There are 10 e-commerce application companies and the number of active online stores has reached about 10% of the number of local households; Relevant systems such as “Regulations and Regulations for Public Brand Management in Xihe County”, “Brand Creation Operation Plan”, “Brand Products Origin Quarantine Management System” have been formulated. , Established 5 standardized bases of production, supply and processing of products online.
“We also developed a traceability system, examined 4 poverty alleviation cooperatives, installed traceability cameras and climate monitoring equipment, equipped an integrated traceability inquiry machine, scanned the codes of poverty alleviation products online and we issue 200,000 traceability labels and 200,000 consumer labels. The poverty alleviation label, “Guo Xu emphasized.
After the company switched from “stretched soldiers” to “regular army,” the park delivered a high-quality answer sheet for Xihe County: As of September 3 this year, the county’s e-commerce sales amounted to 191.67 million yuan, Xihe Consumer Poverty Alleviation Mall. 182 merchants with 340 products on the shelves have been docked, and a total of 16,751 orders of 1,123 million yuan have been sold. Longnan E-commerce Xihe Port has accumulated 132 products on the shelves and 1,352 orders have been reached, with a transaction volume of 137,000 yuan.
Strengthen strength, improve and promote development.
Cui Donghui, who returned home from Beijing to start a business in the park in 2015, told reporters: “After coming to the e-commerce industrial park to start a business, my biggest feeling is that facing the current rapid development of self-media, poor areas and poor people can also understand the development of self-media. The opportunity it provides should be further exploited. Xihe E-Commerce Industrial Park has created an opportunity for everyone. “
Entrepreneurs in the park have such thoughts and determination, which increased confidence in the development of the park and gave the park more illumination. Guo Xu said: “The park aims to help the poor and develop industries, so the government should set the stage, and farmers and businessmen should sing the show. So, whether the stage is well set up and whether can keep up is a crucial issue. problem. “
“Next, we will create a backbone force that can not only attract broad mass participation, but will also be led and driven by leading companies. For example, we will create a group of famous Internet secretaries, make the most of the advantages of the education and the extensive connections of the relief team, and will be combined with the upcoming Longnan City campaign. The first village secretary and support team members used short, quick videos to help promote the relief activities of the poverty. At least two first secretaries or support team members must be developed in each municipality. Through the making of short videos and live streaming contests, various networks were discovered and cultivated. Red secretary, members of the internet celebrity team and popular Internet celebrity products; another example is cultivating new media marketing talents, establishing or presen Establish a professional media company, create a group of local Internet celebrities through arrangement design, directing and filming, and recruit independently through professional cooperatives. The company’s follow-up training method has cultivated more than 10 micro-media sales talents for the cooperative. ”Talking about the upcoming development, Guo Xu is full of confidence.
