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Summary
[Xie Zilong, presidente de People: Las cadenas de farmacias deben controlar la entrada del tráfico minorista de la comunidad]In 2020, the chain pharmacy industry will experience ups and downs. Medical improvement has entered the deep water area, 4 + 7 volume purchases are implemented nationwide, and online sales of prescription drugs are conditionally liberalized. At the same time, policies for personal health insurance accounts are being reformed and medical e-commerce is on the rise. (Company E)
In 2020, the chain drugstore industry has seen ups and downs. Medical enhancement has entered the deep water area, 4 + 7 volume acquisitions have been implemented nationwide, and online prescription drug sales are conditionally liberalized. At the same time, policies for personal health insurance accounts are being reformed and medical e-commerce is emerging.
“We feel the changing trend in the industry.” January 3 –Common people(603883) Chairman Xie Zilong in Securities Times ethe companyThe Capital Circle said: “Lowering the price of drugs, improving the efficiency of health insurance funds, improving the convenience of buying drugs and providing health management throughout the life cycle. A new era of medicine is coming. patient-centered. “
Xie Zilong said:Common peopleIn the future, we will continue to insist on “self-build +MOTHER+ Franchise + Alliance “” Quadrage “to promote network design, rapid collapse of the” new countryside “, professional pharmacy services for prescription drugs and open and inclusive digitizationcultureAtmospherestrategydirection.
Develop the foundationsmarket
At the industry level, how will pharmacy chains respond to new opportunities and challenges in 2021? Xie Zilong believes that there are mainly the following four aspects.
First, monitor the entrance of community retail traffic.Common people89% of its directly operated stores are community stores and 11% are stores near hospitals. This shows that the vast majority of pharmacies are at the doorstep of the masses.costFrom the two perspectives of penetration and penetration, the community is the best entry point for interception of traffic.The InternetFor community stores in cities of all levels,Convenience storeThe impact is minimal. At the same time, the medical attributes of pharmacies are gradually increasing, and ordinary people have opened chronic disease self-diagnosis services in 4,000 directly operated stores.
Second, develop newRural market. The new rural market has natural advantages and barriers, with good market growth, low policy impact, and insufficient logistics capacity. Ordinary people use the way to unite and ally, pool more extensive local resources, and use store management advantages to deliver high-quality medicines and services to grassroots. By the end of the third quarter of this year, the company already countsFranchise storeThere are 1,500 businesses in 18 provinces, most of which are located in the county’s suburbs and cities. By attracting many colleagues to join the field of ordinary people, the company has created an effect of scale.
Third, build highqualityOwnBrandproduct. People’s confidence in China manufacturing has led to the emergence of new national brands. We have deep insight into the needs of customers and we have channel advantages, which makes it easy to create a healthy national brand that the masses love.In addition, the store clerk has professional recommendations andInfluenceOffline stores will become a good entry point for new products.
Fourth, digital tools empower all users Digitization is moderncompanyIt is the only way to provide pharmacy customers with the best online and offline integration experience, making it the ultimate weapon for employee empowerment and an effective way to refine management, reduce costs, and increase efficiency.
Online and offline will be interdependent
December 8, 2020JD HealthOn the Hong Kong Stock ExchangeMain board listing，JD HealthThe strong attack by the pharmacy has once again made the competitive situation and the relationship between e-commerce of medicines and physical pharmacies a hot topic.
Xie Zilong said: Medical e-commerce and pharmacy chains will develop together for a long time, and online and offline will be interdependent. The Internet will become an effective means to promote the development of pharmacy chains. Pharmacy chains with digital wings will become communitiesHome careThe health service station in China will also become the closest, warmest and most experiential existence in the closed loop of online and offline medicine.
It is worth noting that ordinary people continue to embrace the “self-built +MOTHER+ Franchise + Alliance “Quadrilateral and deep cultivation, the company’s network expansion strategy is landing rapidly.
People on the night of December 20ad, The company intends to acquire 100% of the shares of Renchuan University Pharmacy with its own funds, the purchase amount is 680 million yuan. The Inner Mongolia market, where Renchuan University Pharmacy is located, is the company’s key development province.
Xie Zilong said: Inner Mongolia is one of the 11 provincial markets with the top three market shares of ordinary people’s pharmacies. This transaction is an important part of the company’s network expansion strategy and will help improve the company’s industry competitiveness andBrand influence, It is of great importance for the long-term development of the company.
The financial report shows that in the first three quarters of 2020, people added a total of 1,049 stores, an increase of 20.46% from the end of 2019. Among them, there was a net increase of 742 directly operated stores (including mergers and acquisitions) and a net increase of 307 franchised stores. The company’s new stores opened an all-time high. ,usuallyIncreaselead the industry. In addition to the 287 stores that will be merged in this acquisition, the company has revealed that the net new stores this year have exceeded 1,336.
(Article Source: Electronic Company)
(Editor in charge: DF372)
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