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Yesterday, the 13th Narrow (Xiamen) Cultural Fair kicked off at the Xiamen International Convention and Exhibition Center, and the exclusive Pingtan Pavilion was unveiled at the event. As an international tourist island, this is the 10th time that Pingtan has organized cultural and creative enterprises to participate in the exhibition. The exhibition hall covers an area of 270 square meters, and 6 local cultural and creative enterprises exhibited umbrella lights, rice paste medicine, and other characteristic products, allowing the audience to experience Pingtan’s corporate style and unique culture. more comprehensively and systematically.
Showcase: Intangible Cultural Heritage and Cultural and Creative Debut
On the first day of the exhibition, the Pingtan Pavilion attracted many tourists to visit it. Exhibitor Kang Guijiu, who has participated in many cultural and tourism exhibitions, was busy introducing traditional Lantai lanterns to merchants from time to time. “By participating in the expo, we can popularize the lantern culture to everyone, and we have also discovered some agents and enthusiasts, who will help increase sales and publicity. They can also disseminate the cultural features and cultural heritage of Pingtan International Tourism Island. Further and further, multiple benefits in one go, “said Kang Guijiu.
The Pingtan exhibition hall adopts a fully open 360 degree channel design, allowing visitors to see and roam more freely. In addition to displaying exquisite handicrafts and outstanding cultural and creative works, the pavilion also displays Pingtan’s popular culture, historical heritage, cultural and sporting events, and other related information in graphic form, further presenting the development of cultural and tourism products from Pingtan International Tourism Island over the years. The development process.
“I was attracted to the shell carvings in Pingtan. I found that the production of shell carvings is very delicate. There is also the lantern at the top of the exhibition hall. After listening to the introduction, I found that the hanging lanterns are also exquisite , especially cultural “. The audience Gao Zhen said.
Eye-catching: tradition and creativity merge and collide
For a long time, Pingtan Shell Carving has won many awards for its high quality products and is well known at home and abroad. In this exhibition, Pingtan cultural and creative enterprises brought a variety of new, unique and creative shell carving products, which attracted much popularity.
In the cultural and creative exhibition area of the Pingtan Pavilion, Dega Wangmu, Party Secretary of the Changdu Cultural Bureau, Tibet, communicates with the Pingtan Cultural and Creative Company to discuss how shell carvings can be combined with the modern creativity while maintaining traditional cultural elements.
Dega Wangmu (third from left) is very interested in the crafts of shell carving
“The Pingtan shell carving craftsmanship is very good. It is basically impossible to see shells in Tibet. I think it is very perfect to present the shells in this way. I think Tibet has a lot of stones.” What kind of effect will it have? Dega Wangmu said that Qamdo and Fujian in Tibet have forged a deep friendship. Many local thangka painters and ethnic artisans especially like Fujian crafts and hope the two places will exchange and communicate. In the middle, you can strengthen the connection with the crafts of shell carving, and the collision produces more diversified skills.
Shell-carving jobs attract the public to take pictures
“The popularity of Pingtan shell carvings is growing.” Exhibitor Li Liuying said that Pingtan shell carvings have been participating in cultural fairs, tourism fairs and other activities since 2012. His company has successively received many inquiries from customers and also received strangers. Orders.
Promotion: the perfect combination of beauty and culture
The pavilion also deliberately showcased Pingtan’s traditional dwellings, the stone house, and added the link of learning to weave fishing nets, so that the public can experience the culture of fishermen; In the dining experience part, Pingtan will display the most authentic traditional snacks forever, Haishihua, Pingtan fish balls and fish noodles were brought to Xiamen; In the interactive area, there was also a special Pingtan coastal defense culture rattan letter exercise program, allowing the audience to experience Pingtan culture from multiple angles.
Pingtan’s cultural and creative products are popular with the live streaming team
Jian Gaopeng, Deputy Director of Science and Technology of the Experimental Zone Office of Tourism, Culture and Sports, presented that at this year’s ICIF, the Pingtan Pavilion focuses on recommending three resources: in terms of scenic spots, they are recommended the north ecological corridor and the 68 nautical mile scenic spot. “Red” registration point: for literary and artistic boutiques, the large-scale play “Image of Pingtan” is recommended; Regarding cultural resources, intangible cultural and creative products such as shell carvings are recommended. “We hope to use ICIF to showcase Pingtan’s rich tourism resources and deep historical and cultural heritage, so that everyone can understand and fall in love with Pingtan,” said Jian Gaopeng.
In recent years, the Experimental Zone Tourism, Culture and Sports Office has actively planned to use large-scale exhibitions such as Cultural Exhibition and Tourism Exhibition as an important starting point to promote Pingtan’s traditional cultural industry to go out . Project promotion, investment promotion, negotiation, signing and other activities will further explore Pingtan’s cultural tourism resources and promote the development of the island’s cultural tourism industry of international tourism.
Source: Pingtan Integral Experimental Zone Financial Media Center
Text: Lin Tongxin
Image: Lin Yingshu
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