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Xinhua News Agency, Shanghai, October 16 Title: Optimistic about the market potential to showcase cutting-edge products-Scanning of sports companies participating in the 3rd CIIE
Xinhua News Agency reporters Yang Youzong and Zhou Rui
The tester only needs to execute a few steps, and the instrument can measure the “posture age”, “speed age” and other data, and can provide reference suggestions for the training of body muscles according to the differences individual. At the upcoming 3rd China International Import Expo, Japanese sports brand ASICS will showcase this advanced interactive experience device – a gait test instrument.
“We have signed an exhibition agreement for two consecutive years. We are full of confidence in the economic outlook and potential of the China market. We signed a contract to participate in the CIIE, hoping to use this important platform to gain a more understanding deep of the needs of the local Chinese market and bring more cutting-edge and high-quality products Services are incorporated into the daily lives of Chinese consumers, ”said the person in charge of ASICS Greater China.
The third CIIE will be held at the National Exhibition and Convention Center (Shanghai) from November 5 to 10. This year’s CIIE, the planned area of business trade exhibitions will reach 360,000 square meters, and four new special areas have been established, including a public health and epidemic prevention area, a smart travel area, an area of energy saving and environmental protection, and a sporting goods and competition area.
In the context of the global pandemic of the new corona pneumonia epidemic, the CIIE will focus on the sports industry and create a bright spot that integrates sports products, venues and events, highlighting China’s determination to promote the development of high quality of the sports industry and continue to meet the needs of people’s sports consumption.
At this year’s CIIE, French sports brand Decathlon will also bring new exhibits. Decathlon is reportedly launching a folding kayak for the first time, which may lower the practice threshold for this niche sport.
Tian Ya, vice president of Decathlon China, said: “The types of sports exhibitors at this CIIE are very diverse. Brands, events, e-sports, training, activities, services and other elements are brought together. On the large platform of the CIIE, we will join hands. Build a sports ecosystem with global influence. “
Major sports brands are targeting the large platform of the China International Import Expo, focusing on the size of the super-large market and China’s sports consumption potential. In recent years, China’s sports industry has developed vigorously. The State Council’s “Various Opinions on the Acceleration of Sports Industry Development and Sports Consumption Promotion” propose that by 2025, the total scale of the sports industry will exceed 5 trillion yuan, becoming a factor important in promoting the sustainable development of the economy and society. power.
Under the influence of the new corona pneumonia epidemic, major sports brands are more optimistic about the Chinese market. Lin Siying, senior director of event marketing for Nike Sports (China) Co., Ltd. in Greater China, said Nike will use the power of the “cloud” and the Expo platform to better serve Chinese consumers online and offline based on the development of autonomous stores.
The new corona pneumonia epidemic has some impact on the development of the sports industry, but it is in danger, and people’s attention and the pursuit of healthy lifestyles will open up new opportunities. Not long ago, the Professional Committee of Sports Industry of the 3rd China International Import Expo was established in Shanghai. The establishment of this special committee will help promote the concept of “healthy living” and lead the CIIE sports companies to jointly build a sports ecosystem with global influence.
Liu Fu, deputy director of the China International Import Expo Bureau, said that the period of the “XIV Five-Year Plan” is a critical period for the transformation and improvement of China’s sports industry. The sports industry will usher in a new round of the golden development period. In order to accelerate the formation of an important internal cycle, the country contributes more to the new development pattern in which the international double cycle is promoted.
