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2020-05-06 04:51:51 Source: Xi’an Evening News
Stills from “Xin Qiji 1162” Photo courtesy of the crew
Shaolin Temple Eighteen Arhats Poster for the crew
Influenced by this year’s epidemic, motion pictures across the country were forced to press the “pause button.” A reporter interviewed many parties yesterday and found that the online television and film drama took advantage of the “crazy growth” opportunity, and recent headwinds gave way to the outbreak period.
More than 200 online movies reached the entire platform
Since this year’s Spring Festival, the number of daily active users on the Internet and the average time of daily users have reached record highs. The effective playback of long videos across the network has increased significantly. Average effective daily movie playback has increased by 32% compared to 2019. It will grow 74% in 2019.
The journalist learned that there are currently only a few new jobs released by movie movies to the web on the Internet, such as “Liang Mom”, “Big Winner” and “Fat Dragon Over the River”. Most cinema-based movies do not fully support network playback for various reasons. . It is worth noting that authentic online movies are starting to work hard. According to Yunhe, a large vertical entertainment industry data platform, more than 200 online movies have landed across the platform since early 2020. Among them, the total effective stream during the Spring Festival reached 853 million times, double the same period last year.
It is gratifying that there are four films online: “The Storm of Xingyou Famila 2”, “Xin Qiji 1162”, “Shaolin Temple Eighteen Arhats”, “Kung Fu Master Huo Yuanjia” scored more than 6 points in Douban. Although this transcript remains “lagging” compared to motion pictures, it has made great progress for online movies whose reputation has remained low, especially in terms of theme development, production level, and actor performance. The potential of online movies.
Traditional design of film and television company online movies
In the interview, some people in the industry who did not want to be named calculated the online movie income account for the journalist: “If the price of a single film is 2.5 yuan, 100 million members will see 250 million income , which is equivalent to the 800 million box office score of the cinema line. “
In fact, the surprising return on investment is also attracting traditional film and television companies to roll out movies online. The “Huayi Brothers Quarterly Results Forecast for the First Quarter of 2020” released on April 9 shows that from January to March this year, the company is expected to lose 140 million yuan. However, Huayi Brothers found some hope in online movies. Its subsidiaries, Sun Company, participated in the production of online dramas and online movies during the epidemic and achieved good streaming results. Sun Company, wholly owned by Huayi Brothers, participated in “Nine” The Beggar “landed at iQiyi on January 19, and the box office represented nearly 20 million at the end of March.
This year, the Feitian Awards for the first time included “TV dramas premiered on national key video sites” in the selection arena, further fueling the creative enthusiasm of online film and television dramas. In response to this change, Zhang Ali, a professor at Northwest University and president of the Shaanxi Filmmakers Association, noted that online movies should take this opportunity to explore more possibilities, expand the horizons and types of the industry, and achieve this with the help of small costs, short cycles and refined production. The general advance strives to introduce explosive works that can break the circle and achieve a qualitative leap.
