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[Bajo la dirección de Xi Jinping Pensamiento sobre el socialismo con características chinas para una nueva era: la máquina Yuxin abre un nuevo juego]Convergence of online and offline development of consumer mode to accelerate changes
CCTV News(Newscast): Secretary-General Xi Jinping pointed out that looking ahead, we must take the satisfaction of domestic demand as the starting point and goal of development, accelerate the construction of a comprehensive domestic demand system, vigorously promote innovation technology and other innovations, and accelerate the advancement of the digital economy and intelligence. Strategic emerging industries, such as manufacturing, life and health, and new materials, will form more new growth points and growth poles, and will strive to open all the links of production, distribution, circulation and consumption, and will form gradually a national and international dual cycle interaction. The promoted new development pattern will foster new advantages for China to participate in international cooperation and competition in the new situation. Since the beginning of this year, new consumer scenarios, new formats and new occupations have continued to emerge in China, online and offline integration has accelerated, consumption patterns are undergoing new changes, the efficiency of economic operation is It has continuously improved and the economic potential is gradually being released, which provides for the construction of a new pattern of development. Strong support.
The latest data shows that, fueled by next-generation information technologies such as artificial intelligence, big data and the Internet of Things, China’s online consumption has grown against trend in the first three quarters. National online retail sales of physical goods accounted for nearly a quarter of total retail sales of consumer goods. At the same time, offline online feedback has filled the shortcomings of the physical store market such as slow response times and untimely service, which has driven the recovery in consumption and has also changed the traditional business.
Early in the morning, this supermarket has just opened for more than half an hour and more than 100 online orders arrived.
Relying on the storage network, logistics and digital technology of the e-commerce platform, this traditional supermarket has successfully carried out digital transformation, connecting the needs of users and physical stores directly, creating a “circle of 1 hour scene life “. What is especially rare is that after integrating into the online ecosystem, this traditional supermarket has quickly recovered from losses for 7 years in a row.
While online empowers physical supermarkets, traditional offline businesses are also readjusting and seeking their own position in the continuous integration process. The 65-year-old Beijing department store has grasped the positioning of the ancient Beijing culture and used high-tech means to create an ancient Beijing city in the commercial center, closely connecting the humanities, food, shopping and entertainment. This immersive consumer space that is both cultural, entertaining and convenient has revived the old traditional store.
At present, China is in a critical period of consumption reform, and there have been some completely new changes in the field of consumption, such as quality improvement and capacity expansion, method innovation and remodeling. From the market. The new changes have also spawned a host of new professions. In Yiwu, Zhejiang, e-commerce live broadcast special training is in full swing, and the traditional “store two” has become “cargo anchors.” In Wuhan, Hubei, a small store planner, Chen Hui, is helping the small restaurant create a small program to issue coupons for consumers. During this time, Chen Hui has helped more than 300 small physical stores complete the digital upgrade.
From live broadcast marketers, internet marketers, online learning service engineers to online appointment delivery personnel, since 2019, the country has announced 38 new occupations, primarily in emerging industries and modern service industries. And recently, a company specializing in the production of document bags and tapes for express courier companies was officially added to the list, which is also the first national express packaging company listed on the A-share market. Since the rapid rise From major e-commerce platforms to the inclusion of private express delivery giants and the inclusion of dozens of cardboard companies, the emergence of new consumer models has greatly stimulated the vitality of innovation in all walks of life. .
With the acceleration of online and offline integration, the advantages of China’s ultra-large-scale market are becoming a great driving force to support and boost related industries. Taking the logistics industry as an example, China’s total express delivery currently accounts for 65% of global express delivery. Zhang, the world’s largest smart logistics network, has been formed.
