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Original title: The Chinese New Year in situ generates new forms of tourism
Yunnan Province recently released the document “About Doing a Good Job in the New YearServiceWarrantyjobsofWarning“(Hereinafter referred to as the” Notice “), which clarifies that all regions of Yunnan are currently low-risk areas for the epidemic, and the masses are encouraged to celebrate the New Year on the spot and not travel if necessary.
The same travel data shows that this year’s Spring Festival, local travelproductRelated searches have increased by almost 80% and more than 80% of users tend to travel locally. Data from the Lvmama platform shows that daily search volume for local travel and surrounding travel productsChain relationshipThe growth is as high as 137%. Under the “New Year on the spot” initiative, long-distance tourism has cooled down and the popularity of local tourism has continued to rise, and many new ways of traveling in Kunming for the New Year have emerged.
Home hotel leisure vacation package accommodation and food
At this year’s Spring Festival, citizen Ms. Yang decided to stay in Kunming for the New Year. She booked a 3-day, 2-night “Resort in Kunming” package at a hotel next to Haigeng Park, 8 kilometers away. Stay at the hotel to feed the seagulls, soak in the hot springs and enjoy the food.
“The hotel is a destination” as an emerging tourism method, this year’s Spring Festival has become the choice of more people. Affected by the “Chinese New Year on the spot” initiative, during the Spring Festival festival of the Year of the Ox, local demand for holidays has also increased hotel bookings.consumptionThe “hotel vacation” trend is obvious. Posted by Major OTAsreportThey all show that during this year’s Spring Festival, the number of resort hotel reservations such as hot springs has increased significantly compared to previous years.
The “Notice” advocates that teachers and students of all types of schools in the province do not go out during the holidays. The “House Hotel” method of travel of short duration, short distance and slow pace for the New Year is very popular with the whole family.groupFavorite. The generations after the 80s and 90s who took their children out to be “hotels.”Main forceNot only do they expect the hotel to take care of eating, drinking and staying, but also to provide parent-child services and provide children’s entertainment facilities to facilitate the passage of baby. Family rooms and parent-child rooms suitable for the whole family are very popular.
In response to the changing needs of consumers, Kunming hasbig hotelSeveral preferential packages and activities full of New Year’s flavor were launched to attract local residents to stay in hotels during the New Year.
Kunming Lakeview Hotel has launched special packages for the Spring Festival. The original price of 1676 yuan / 2 nights in hotel rooms, during the Spring Festival special price is 999 yuan / 2 nights, and also free coupons for hot spring experiences, Chinese and Western nutritious breakfast, exquisite fruit baskets and sandwiches, and seagull food. The hotel also combines Haigeng ParkglassSurrounding tourist resources such as Plank Road, Xishan Forest Park, Yunnan Nationalities Museum, Yunnan Nationalities Village, etc.planningTourist route of 3 days and 2 nights.
Five intercontinental hotels in Yunnan district launched special joint promotion offers. The original price of 2,199 yuan in the superior room of the Kunming InterContinental hotel for the two-night package, during the Spring FestivalpriceIt costs 1,599 yuan and a small expert experience course is taught.
Crowne Plaza Hotel Kunming Ancient Dian City launched activities such as window decoration, lion dance outings, and God of Wealth’s New Year’s red envelopes and New Year’s blessings. For families of parents and children, the hotel launches New Year themed activities such as painted wing tiger, painted lucky cow, digital oil painting, and hand-painted eco bags.
In addition to the festive events, the New Year’s Eve dinner is also celebrated.big hotelThe most outstanding. Kunming Sunac Wanda Realm Hotel has launched 8 types of Chinese New Year banquets, with prices ranging from RMB 2,588 to RMB 8,888. Spring City Lakeside Resort offers New Year’s Eve dinners at different prices ranging from RMB 1088 to RMB 3688.
Consumer coupons to enjoy discounts on eating, drinking and having fun
Visit picturesque places, use coupons, stay in hotels, use coupons, go to restaurants, use coupons … This year, travel coupons have become a new option for many people at the Spring Festival.
Before the Spring Festival, Yunnan Province launched the program “Spend the New Year on the spot and visit the business district with ease” and distributed it through the mini-program “Visit the business district with a mobile phone.”coupon. Consumers at Kunming Golden Horse and Jade Chicken, Xihong Market, Sunac Cultural Tourism City,WangfujingDianchi Town, Nanqiang Streets and Alleys, Xinying New City and other business districts such as gourmet food, supermarkets and special markets, etc., can enjoy discounts ranging from 20 yuan to 50 yuan for consumption up to a certain amount.
Great projects and key points to stay in Kunming during the holidays in Panlong District, KunmingbusinessEmployees and specific groups of people will receive “local Chinese New Year gift packages.” A large gift package worth nearly 1000 yuan per person, including a designated theater voucher, a hotel dinner voucher, a coupon for a bookstore, two scenic spots and adeal“Seven One” gift certificates, such as a complex shopping voucher and a supermarket shopping voucher. Panlong DistrictcultureAnd the Tourist Office also cooperated with 163Business cooperation, It issued 160,000 cultural travel vouchers for the benefit of the population. Consumers with the voucher can use it in Panlong District shopping malls, scenic spots, hotels, hotels, cultural and tourism enterprises, leisure and entertainment, popular bookstores, popular cinemas and other places.
To enable consumers to “convert” to Jinning, the Jinning District of Kunming City also issuedTourist consumptionCouponsConsumers with coupons to get catering from “Jinning Dangdang District Food Traders”Corporate consumption, You can use consumer vouchers for deductions greater than 100 yuan.
At the same time, major OTAs have introduced grants for various cultural and tourism products, so that residents staying here over the New Year can also experience the thrill of “poetry and far away places.”
Before the Spring Festival, the Ministry of Culture and Tourism launched a national tourism promotion activity of “Walking with the family to celebrate the New Year in situ”.CtripSynchronously launched the activity area “Family Family Fun in the Spot for the Chinese New Year”, integrating high-quality local products from all regions of the country, such as hotels and guesthouses, stage tickets and entertainment products, and customizing ” Chinese New Year Onsite “,” New Year of the Ox “,” Chinese New Year Fans “Selected topics such as” “Happy Moments 2021” and “Guidelines for the New Year on the spot” attract users to plant herbs and discover the beauty of local scenery.CtripgroupdirectorThe President of the Bureau, Liang Jianzhang, also participates in the live broadcast of the “Chinese New Year in place” theme, recommending hotel accommodation, scenic spots, local New Year’s special products and other local New Year’s products of high quality for users. Additionally, the Yunnan Wildlife Park and other scenic spots also offer exclusive tickets for the local Chinese New Year.
From a more relaxed holiday in a “hotel at home” to various cultural and travel vouchers andConsumer subsidy. The Spring Festival in the Year of the Ox is still wonderful.
(Source: Kunming Daily)
(Responsible editor: DF407)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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