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Baidu Cloud, which changes frequently, ushered in another major personnel change.
At noon on April 23, Lei Feng Net(Public number: Lei Feng Net)Officially confirmed by Baidu, Yin Shiming, who previously served as Baidu Cloud’s general manager, officially resigned from Baidu. At the same time, according to reports by 36kr, Yin Shiming, who left Baidu, and Zhang Zhiqi, who previously served as Baidu Cloud’s deputy general manager, were basically referring to the reorganization of Baidu Cloud staff.
However, after leaving Baidu, Yin Shiming’s next step has yet to be confirmed, and the possibility of starting a business is not ruled out. A
The path from Yin Shiming to Baidu
Yin Shiming joined Baidu in November 2016; Before joining Baidu, Yin Shiming had a very rich career.
He graduated from Huazhong University of Science and Technology with a master’s degree in engineering in May 1997, and later joined Procter & Gamble (China) and United Anda Consulting; In April 2000, Yin Shiming officially joined SAP Shanghai and began his SAP career for almost 14 years. The career of presale consultant to SAP global sales assistant and senior vice president of SAP has been promoted.
In February 2014, Yin Shiming joined Apple and served as general manager of the China Grand Canal Business Department and head of the ecosystem department until Yin Shiming joined Baidu.
Lei Feng’s net note: Image from the Baidu Encyclopedia
You can see that Yin Shiming’s career has been related to sales for a long time, and he has many years of experience in corporate services, which is one of the important reasons why Baidu favors him.
On November 30, 2016, at the first Baidu Cloud Intelligence Summit, then-Baidu President Zhang Yaqin officially presented the official news that Yin Shiming would join Baidu in the outside world. Responsible for the management of Baidu Cloud in the field of business software and services. At that time, Zhang Yaqin said that the Yin Shiming union will make Baidu’s cloud business develop faster, and he hopes to increase strength to attract high-level talent and strengthen Baidu’s cloud team.
Thus, in fact, Zhang Yaqin also introduced Yin Shiming to Baidu Bole.
However, in the initial development of Baidu Cloud, Zhang Yaqin played a leadership role. For more than two years after that, Baidu Cloud continued to develop under the leadership of Zhang Yaqin and the royal helm of Yin Shiming, and in the early days, Yin Shiming always reported to Zhang Yaqin.
Among them, in December 2018, ABC’s Intelligent Cloud Business Unit was upgraded to the Intelligent Cloud Business Group (ACG), which also brings artificial intelligence to B-companies and cloud-based companies. Yin Shiming is responsible for reporting to Baidu President Zhang Yaqin.
In March 2019, Li Yanhong announced in his internal letter that Zhang Yaqin was about to retire, which meant that Yin Shiming and the cloud-smart business group that he had managed had openings to inform superiors.
Almost half a year later, on September 2, 2019, Baidu President and CEO Li Yanhong announced in his internal letter that he will further update the “cloud + AI” strategy and, in the meantime, Baidu Intelligent Cloud and CTO they will be integrated efficiently. Baidu Vice President Baidu Intelligent Yun Shiming, general manager of the cloud, led ACG (Intelligent Cloud Business Group) to report to Baidu CTO (Chief Technology Officer) Wang Haifeng.
As a result, Yin Shiming’s reporting target became Wang Haifeng, CTO of Baidu.
On January 8, 2020, Baidu redesigned its architecture, integrating ACG (Baidu Intelligent Cloud Business Group) with AIG (AI Technology Platform System), TG (Basic Technology System) and “Baidu Artificial Intelligence System” (AI Group, Also abbreviated as AIG), remains responsible for Baidu CTO Wang Haifeng. A
It can be seen that in the overall change, Baidu Cloud Business Department has become a business group, and finally become a part of the artificial intelligence system, Yin Shiming’s scope of responsibility is continuously decreasing; and the goal of direct reporting has changed from Zhang Yaqin to Wang Haifeng, For Yin Shiming, it is also a big factor of change.
On March 11, 2020, Baidu Chief Technology Officer Wang Haifeng announced in an internal email that he adjusted the Baidu Cloud Intelligent Business Group (ACG). Among them, Yin Shiming and Zhang Zhiqi have resigned from their original positions and made other arrangements: Baidu Intelligent Cloud Cloud Business leaders in computing, smart finance, smart customer service and channel ecology will report to Wang Haifeng.
At this point, Yin Shiming’s resignation is basically predictable.
Baidu cloud computing business led by Yin Shiming
Baidu Cloud’s development was inseparable from Yin Shiming from the beginning. A
Baidu was determined to enter the cloud computing business in 2016. At that time, in order to promote the development of the cloud computing business, Baidu also changed the name of his personal cloud storage business from To C as “Baidu Netdisk”, the purpose of which was to make way for Baidu’s cloud computing business from To B. Un
Of course, Yin Shiming teamed up with Baidu on this key node to take over Baidu Cloud.
Due to the late entry, Baidu Cloud has taken the route of combining AI and big data from the start. At the first Baidu Cloud Intelligence Summit in November 2016, Zhang Yaqin, then President of Baidu, announced ABC’s development strategy, that is, based on cloud computing, with artificial intelligence at the center and Relying on Big Data, “ABC” Deeply integrate and transform traditional industries.
Of course, Baidu valued Yin Shiming because he is a veteran of software and business services and has more than 20 years of technical and sales experience in the field of software and consulting services. Prospects A
Therefore, promoting Baidu Cloud for commercialization has always been a great responsibility given by Baidu to Yin Shiming.
The following year, Baidu Cloud experienced rapid growth under the leadership of Yin Shiming.
In April 2017, Baidu stated in its first quarter financial report that, around the ABC differentiation strategy, Baidu has reaped a large number of cooperation projects between government and business clients, including the China Meteorological Administration, the Agency from Xinhua News and Minsheng Bank. In the Baidu Q2 financial report of July 2017, Baidu’s statement about the business of cloud computing is:
Baidu Cloud has embarked on industry production of Baidu’s global AI strategy, achieving strong growth in the number of users and revenue. A
In September 2017, Baidu announced Baidu’s cloud computing business results; Baidu said that as of July 2017, Baidu cloud customers were 11 times the same period of the previous year, traffic was 8 times the same period of the previous year, and revenue was Four times the same period last year. .
Of course, behind the results, Baidu has also made many breakthroughs in the commercialization of cloud computing and artificial intelligence technology, such as the launch of the all-in-one ABC machine with partners like Inspur. Later Baidu Cloud also entered the chip field, launched AI “Kunlun” chip, and created Baidu Kunlun Cloud Server: At Baidu Cloud Summit in August 2019, Baidu Cloud also released 20 products at once.
And it was at the summit scene that Yin Shiming also announced the Baidu Cloud transcript again. Among them, in 2018, with ABC and “Cloud + AI” as the central strategy, Baidu Intelligent Cloud achieved rapid growth, doubling the number of users and revenues, and tripled the growth of traffic and servers, becoming the cloud provider China’s number one.
However, when it comes to the Baidu Cloud development trend, the highlight is always growing, not engagement itself.
According to market research organization IDC, the market share of IaaS providers in China’s public cloud in the first half of 2019 is Alibaba, Tencent, China Telecom, AWS and Huawei, which are in the top five, occupying a general market share of 75.3%, and Baidu in the seventh, The market share is less than 10%.
Judging by the combination of the IaaS + PaaS market, Baidu ranks slightly higher and ranks sixth. This is mainly because Baidu’s performance in the PaaS market is relatively brilliant, and accelerates the entry of underlying AI technology and application capabilities to the cloud, mainly due to the relatively fast growth rate.
However, according to Lei Feng.com, although Baidu tried to occupy a place in the cloud computing market, under Baidu’s overall development space, Yin Shiming did not meet Baidu’s requirements for the development of the computing business in the cloud, which to some extent explained his decision to leave Reason
Where will Baidu Cloud go?
Today’s Baidu cloud computing is completely under the control of Baidu’s CTO, Wang Haifeng.
However, Baidu’s cloud computing business has become part of the entire Baidu AI system, and will continue to take over the direct operator and heavy responsibility for Baidu’s AI marketing. The departure of Yin Shiming and Zhang Zhiqi means that Baidu’s cloud computing business has entered a new stage of development; however, it may not be easy to find a suitable candidate for marketing.
Last question: Where will Yin Shiming go next?
Reference sources for this article:
1. https://36kr.com/p/676374673897480
2. https://www.leiphone.com/news/201909/IUqYUboJ3FYU908f.html
3.https: //baike.baidu.com/item/Yin Shiming / 20274360? Fr = aladdin
4. https://www.leiphone.com/news/202001/Ah2Zq6xlOBVceA7j.html
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