[ad_1]
Original title: New Year’s Day movie market welcomes a good start, box office revenue exceeds 1.2 billion yuan
The New Year’s Day archive is often the New Year’s “first battle” in the film and television industry.marketThe significance is extraordinary, especially in the context of the epidemic, the performance of the New Year’s Day archive is more related to the confidence of the film and television industry in 2021.
According to data from Beacon Professional Edition, as of 6:00 p.m. on January 3, total national box office revenue for the 2021 New Years Day archive (January 1 to January 3, 2021) reached 1,231 million yuan, breaking the 2019 New Year’s Day file retention in one fell swoop. The box office record of 1,271 million yuan became the best-selling New Year’s archive in history. Among them, revenue on January 1 was 600 million yuan, an increase of 107% compared to 290 million yuan in the same period in 2019, setting a box office record for the first day of the new year.
In this sense, a chain of theaters in BeijingmanagerTell the reporter: “With a 75% attendance rate, our theater is practically full.”
YuedongcultureCEO Shi Yedongto accept《ValuesIn an interview, a Daily reporter said there are three main reasons for the record on New Year’s Day: first, this year’s New Year’s Day coincides with the first day of vacation, and the flow of people is relatively sufficient; the second is the films recently released since Christmas.qualityAlso goodconsumptionViewersdemandThe third point is that movie prices are more expensive than ever.
Looking back at the archive of New Years Day in 2020, given that the holiday is Wednesday, New Years Day has only one day and the box office received 290 million yuan that day.
From January 1 to January 3 at 18:00, the New Year’s Day box office revenue of 1,231 million yuan, a total of 1,196 million programs and 32.27 million movie viewers.
Attendance directly reflects the audience’s enthusiasm for watching movies. On New Year’s Day, the attendance rate for the five highest-grossing films exceeded 30% and the attendance rate for “Spiritual Journey”, which accounted for less than 5%, exceeded 42%.
“The market performance this year was unexpected.” Dong Wenxin, manager of Jinan Paragon Studios, told reporters that affected by the epidemic, the market has low expectations of attendance at this year’s New Year’s Day stalls, but it is extremely hot and unusual. “If the attendance rate is not limited to 75%, it can be comparable to the Spring Festival (100% complete).”
The reporter noted that on New Year’s Day, the attendance rate of the top five films at Jinan Paragon Studios was above 60%.
Dong Wenxin believes that the main reason for the popularity of the New Year’s Day program is the high quality of the film. “Starting with” Spiritual Journey “and” Bomb Disposal Expert 2 “released on New Year’s Eve, the films throughout the program they are of very high quality. “
In terms of movies, from December 31, 2020 to January 1, 2021, 6 movies were released to impact the New Year’s Day archives. The top three in box office revenue were “Send You A Little Red Flower” and “Warm Hug” “AND” Bomb Disposal Expert 2 “(released December 24). As of 6:00 PM on January 3, the Box office revenue for these three films was 734 million yuan, 505 million yuan, and 807 million yuan, of which the box office revenue was 498 million yuan, 310 million yuan, and 205 million yuan respectively.
Dong Wenxin believes that there is still a lot of room for improvement in the film market, and the quality of the film remains the key to determining the box office. “Even during the epidemic, audiences still have a strong demand for high-quality films. As long as there is a constant stream of good films,Chinese movieThe market ceiling is not 60 billion yuan (2019 box office revenue). “
High ticket prices are also a major reason for the record box office on New Year’s Day this year. According to data from the lighthouse, the average fee during the New Year’s Day period reached 38.1 yuan.Year with yearAn increase of 16.51%, creating a New Years archiveVintage rateRecord. Among them, the average ticket price on January 2 was 38.2 yuan, which was the most expensive day during the New Year’s Day period. There were 11.2074 million viewers that day and a total box office income of 428 million yuan.
On January 2, a Ms Dong who was watching a movie at CGV cinemas in Beijing told a reporter from Securities Daily that she had not noticed any increase in movie ticket prices. Some, but the increase of a few dollars is still within the acceptable range. The key is that the quality of the film is not worth it. “
On the other hand, the movie market on New Years Day this year involves multiple listingsthe company. For example, “Send You A Little Red Flower” is from Ruyi Pictures,Chinese movieExpecting 15 production companies; “Warm Hug” byHuanxi Media、Huayi BrothersAnother 6 companies mainly produce; “Bomb Disposal Expert 2” is produced byAli Photos, Bona Pictures and 4 other companies at the same timeAli PhotosSu Tao Piao Piao is also the main issuer.
According to incomplete reportersStatisticsBehind just the five highest grossing films, there are 79 companies involved in production and distribution.
A media industryBrokerageAnalystIn an interview with a Securities Daily reporter, the film has a long production run,riskUncertaintyhigh,moneyThe characteristics of slow performance, now that one company is the master and several companies produce together, has become the norm. This model can share risks and allow more participants to share the cake of high-quality films.
(Source: Securities Daily)
(Responsible editor: DF520)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
[ad_2]