[ad_1]
Original title: New Energy Market New Year “First Shot ” Tesla Model Y price card position war Source: International Online
In early 2021, Tesla Model Y announced the listing news. What is even more surprising is the price of the domestic Model Y. Previously, the full-length version with a presale price of 488,000 yuan had an official price of 339,900 yuan; the high-performance version Performance with a presale price of 535,000 yuan was officially priced at 369,900 yuan. fold.
Tesla ModelYAs the dust settled on the official price, the popularity of the Model Y increased. Tesla’s official website was paralyzed on the day of its launch, and offline experience stores remained crowded. The competitiveness of the highly anticipated Model Y has been amplified again after the price dropped. The Y model, which accurately locked in the price range of 350,000 to 400,000 yuan (the actual transaction price after the optional price increase) has also been successfully placed in the sensitive area of the domestic market of the new energy SUV segment. .
Pricing Subtle Model Y “Up and Down” Plan
In the eyes of the Model Y, which is always seen as the main competitor, both independent brands and joint ventures are within “strike range.” Of course, the tendency to “go down” the market space after the official price is determined will be more obvious.
Tesla ModelY interiorAt the presale price, the Model Y’s competitors are pure electric SUV products from joint venture brands or even luxury brands. Luxury brand pure electric SUV products in the price range of more than 500,000 yuan are almost all gasoline-to-electric products. The endurance cannot be compared to purely electric platform products. In the case of a 30% reduction in the official price, the “price ratio” of the Model Y has become more competitive.
Tesla ModelYWithin the price range of the official selling price, the Model Y will intersect with a number of purely electric flagship SUV products from independent brands, although flagship products from independent brands perform relatively better on battery life, the assembly process and interior configuration level. But the Model 3 jade has previously shown that consumers have a higher degree of recognition of the Tesla brand compared to closed prices. Sales data in 2020 shows that from January to November, Tesla Model 3 sales exceeded 110,000, with only Wuling Hongguang MINI EV sold more than 80,000 in half a year. Obviously, in the price range of 350,000 to 400,000 yuan, the Model Y has the ability to replicate the performance of the Model 3 in the market.
The balanced power model Y of the product can be described as a “variant” of the Model 3
In terms of product design language, the Model Y can almost be considered a “variant” of the Model 3 SUV. The difference between the two is almost only in body size, minimal styling and aerodynamic design. The Model Y exudes the temperament of an SUV coupe. . The Model Y’s body length, width and height are 4751/1921/1624 mm, and the wheelbase is 2890 mm. It is a standard size midsize SUV. While slightly different from its own brand’s pure electric SUV that seeks to “jump” in size, this is the so-called “gap” is not enough to limit the Model Y’s market performance.
Tesla ModelYThe interior design is consistent with the Model 3. The 15-inch central control display integrates all on-board functions and instrument information, heat pump systems, power rear doors and other new configurations on later Model 3 models, and it is installed in Model Y. Synchronize. From one perspective, the starting point of the Model Y configuration is higher than that of the Model 3 at initial launch. Of course, this also reflects the iterative upgrade of the general configuration level of Tesla’s product line.
Tesla ModelYUnlike the rear-wheel drive of the Model 3, both the Model Y models are equipped with an all-wheel drive system, which is more in line with the positioning of the SUV models. The long-range version has a full power output of 258 kW, an acceleration of 0-100 km / h in 5.1 seconds and a NEDC operating range of 594 kilometers; the high-performance Performance version has a full power output of 340 kW, and it only takes 3.7 seconds to accelerate to 100 kilometers, and NEDC operating conditions last 550 kilometers. It’s not hard to see that the acceleration capacity of the long-range version of the Model Y is also remarkable, and the endurance of the high-performance Performance version is not bad. The overall performance of the product is balanced. The price difference between the two models with different configurations is also very different. reasonable.
Written at the end:
Not only enjoying the build-up of brand value from the Model 3’s phenomenal market performance, but also enjoying the broader market demand for SUV products, along with the clear “purpose” of the product pricing strategy, the Market enthusiasm for the Model Y will continue for a long time to come. What’s even more exciting is referring to the Model 3’s price lineup after model localization. According to forecasts, the subsequent price of the Model Y will be reduced even more. In addition to directly driving its own sales growth, the lower priced Model Y will also put more pressure on the market from independent brands and new power car brands. If Tesla’s dual focus on SUVs and sedans will contribute to a price storm in the pure new energy electric market, it is worth waiting much longer than the Model Y on the market.
