More than a hundred big cafes gathered in Yangcheng to talk about the digital empowerment of cultural industries_ 东方 Fortune.com

The 4th Cultural and CreativeindustryConference · Tianhe Summit and “Yunshang Lingnan”cultureGrand opening of the Expo

On the morning of November 30, the 4th Conference of Creative and Cultural Industry · Tianhe Summit and “Yunshang Lingnan” Cultural Exhibition were grandly opened at Guangzhou Library (see picture above). With the theme of “Strengthening cultural and creative new forms of business “, the conference focused on” DigitalCreativity“, organized 1 main forum, 6 thematic forums, 2 major thematic exhibitions and other special activities.

This year’s conference features a strong guest list and invited Yang Xiaodong, a researcher at the State Council Development Research Center, and Rubik’s Cube Culture of Canada.the companyCo-founder, Guo Meijun, researcher at the University of Liverpool, World Urban Culture ForumsecretaryThere are over 100 great figures in the cultural and creative industry, including Paul Owens, director of the Shu Yong Chinese Artists Association.

In the main forum of the conference, Yang Xiaodong, Guo Meijun and Paul Owens respectively focused on “DigitalCulture industryPromoting a new era “” Building an active and healthy immersionIndustrial ecosystem“”ImprovedNight economyNight economy of the vitality of the world’s citiesreportPowerborrowYou learned?Speaks。

“The core of the digital cultural industry is cultural creative content, which relies on digital technology for the creation, production, dissemination andService. “Yang Xiaodong said that the digital culture industry is about to becomenational economyPillars Industry: Technology in Digital CultureIndustrial developmentChina’s role is increasingly important and abroadmarketExpanded fromcompanyPassive choice becomes developmentstrategy。

Guo Meijun focused his speech on the application of technology and technology. He said that with the advent of the era of 5G, AR and XR, it is possible for people to present completely fluid stories in the virtual world and the real environment.interactive, These changes are challenging the traditional industrial way anddealMode, people are entering a purer and smarter future.

Paul Owens combined nighttime economy with culture and highly praised Guangzhou’s emphasis on culture and heritage, which is the foundation of urban development. He spoke highly of it, and Guangzhou can be proud of its overnight economic performance.

At the dialogue table, the deputy director of the South Cultural Investments Management Committee 289,General ManagerCui Xianghong and Liang Zhenyun, the founder of the Zhenyuan Cultural and Creative Group, respectively acted as hosts, and discussed the “cultureIndustrial innovationIn-depth dialogue with the two themes of “internationalization” and “Technology enhances innovation in the cultural and tourism industry.” Twelve professionals of culture and creativity interpret the trends and perspectives of the cultural and tourism industry from multiple perspectives of the international environment, technological development and the cultural and tourism industry, invited Our wonderful views drew warm applause from the audience from time to time .

On the same day, the “Yunshang Lingnan” Cultural Exhibition was also launched simultaneously, aiming to draw on cultural and creative activities and online communication platforms to reach 25 major countries and regions on the five continents of the world through video , live broadcast, text reports, online display, etc. Introduce Lingnan cultural customs, historical evolution, contemporary development, etc., and vigorously promote Lingnan culture to “go global”.