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Accelerate the implementation of measures to boost the recovery of the cultural and tourism industry, and more data shows that the industry is improving
The Ministry of Culture and Tourism promotes a package of practical measures to promote the consumption of “double festival”
From July to August, all the tourist centers in the country resumed opening, and the number of receptions and receipts returned to about 90% from last year; the number of receptions and total receipts from rural tourism across the country recovered to more than 90% from the same period in previous years, and the number of employees basically reached the same period last year. Level … At the press conference of the Ministry of Culture and Tourism on the 27th, the reporter was informed that with the support of a series of measures, the cultural and tourism industry showed a positive trend. In addition, with the proximity of the National Day and Mid-Autumn Festival, the Ministry of Culture and Tourism will launch a package of practical measures to accelerate the recovery of cultural and tourist consumption during the “Double Party.”
“The tourism industry has resumed its development and is showing a positive trend.” Shan Gangxin, deputy director of the Department of Resource Development of the Ministry of Culture and Tourism, said that in terms of tourist attractions, in the second quarter, the number of tourists in the A-level national tourist attractions increased by 158.7% with compared to the previous quarter, and revenues An increase of 131.7% compared to the previous quarter. In the third quarter, the number of tourists received by level A national tourist attractions reached around 70% of the same period last year. Some local tourist attractions have reached the level of the same period last year; In terms of tourist centers, in the second quarter, national tourist centers received tourists. The month-on-month increase was 247.7% and revenues increased 144.6%. Regarding rural tourism, in the second quarter, the country’s rural tourism registered a month-on-month increase of 106.3%; total revenue increased 148.8%.
He said that in the next step, we will continue to increase work with multiple measures to further aid the market recovery. Among them, during the National Day and the Mid-Autumn Festival “Double Festival”, we will continue to focus on expanding domestic demand and promoting consumption to further enrich the supply of high-quality cultural and tourist products.
Specifically, in terms of tourist attractions, in addition to the regular appointments, the implementation of the timeshare appointment system in the 5A scenic locations will also be accelerated. So far, in addition to a few scenic spots open without tickets, 264 scenic spots across the country’s 280 level 5A tourist attractions have established and implemented a timeshare booking system, accounting for about 94% of the total number of scenic spots in the country. level 5A.
Regarding rural tourism, the Ministry of Culture and Tourism and the National Development and Reform Commission recently launched the second batch of 680 key villages for national rural tourism. Currently, the total number of key rural tourism villages across the country has reached 1,000. Recently, 300 national rural tourism boutique routes have been launched to the public. “Rural tourism is expected to usher in a new wave of small tourist peaks during the ‘double festival’ period,” said Shan Gangxin.
For vacation and pleasure trips, we will focus on product offering and consumer guidance. Currently, the demand for outdoor holiday and leisure tourism is reportedly growing. According to relevant data, the proportion of driverless trips during National Day and Mid-Autumn Festival is expected to reach more than 60%. Qinghai, Xinjiang, Tibet, Inner Mongolia, Yunnan and other places have become popular destinations for self-driving tours.
Li Jian, deputy director of the Department of Market Management of the Ministry of Culture and Tourism, said that the National Day and the Mid-Autumn Festival this year will overlap and the holidays will last up to 8 days. Tourists have a great willingness to travel and great expectations of a market recovery.
Guiding and promoting innovation and industrial development will also usher in more support measures. Ma Feng, deputy director of the Department of Industrial Development at the Ministry of Culture and Tourism, said that since the epidemic, new business forms such as cloud performance, cloud entertainment, cloud live streaming and exhibition have flourished. in the cloud, which has injected continued momentum into the resumption of production and high-quality development of the culture and tourism industry.
Ma Feng said that in the next step, we will make general plans to help enterprises rescue and promote industrial development, not only based on the current situation, focus on business rescue, promote policy implementation, enhance business confidence and promote industrial recovery; but also focus on the long term and adhere to the new development. Philosophy, adhere to driven innovation, promote a new development momentum with cultural creativity and technological innovation, promote structural reforms on the supply side of the industry, lead new formats and new consumption models, and achieve high industrial development quality. (Reporter Wang Wenbo, Ban Juanjuan)
