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Original Caption: Maotai Stock Price Hits New High and Many Liquor Stocks Are Booming
August 31Kweichow moutaiThe share price of Liquor Co., Ltd. (hereinafter “Kweichow Moutai”) reached a new high, peaking at 1,816 yuan per share during the session. As of press time, the daily increase was 1.68%. It is worth noting that the last time the Kweichow Moutai share price reached a new high was on July 13, after a month and a half, the Moutai share price reached a new high. At today’s close, Kweichow Moutai’s share price was 1,786.5 yuan per share, and the company’s total market value reached 2.2 trillion yuan. A reporter for the Beijing Commercial Daily found that many stocks in the spirits sector were booming today. At press time, the spirits sector was up 1.71%.Alcoholic wineIt increased 9.14%, closing at 92.8 yuan / share;Willing to wineIt increased 5.05%, closing at 38.93 yuan per share;Shanxi fenjiuAn increase of 1.99% to 197.22 yuan / close.
Liquor marketing expert Xiao Zhuqing said that the liquor industry has developed so far that it has become rigid demand, and the liquor has strong anti-risk ability. As the Mid-Autumn Festival approaches, liquor companies are also preparing for the first big festival in the second half of the year. In the future, companies may increase the prices of their products. While the price of liquor is increasing, the market also needs to strengthen supervision, put an end to the price disorder, and severely suppress the phenomenon of fake liquor that disrupts the market.
In fact, as the liquor boom continues, the liquor market continues to post positive information. Many criminals have seen “business opportunities” and disrupted the alcoholic beverage market by making counterfeit liquor. A reporter for the Beijing Business Daily learned that some criminals bought real wine bottles at high prices and poured other wines into the bottles to sell fake wines at high prices; some criminals bought real wines and poured them into fake wines. Add a small amount of real wine to use the blended wine as real wine for profit in the market. It should be noted that some media recently exposed the vintage wine fraud in Maotai City, Renhuai City, Guizhou Province. Kweichow Moutai told reporters that as a leading spirits company, Kweichow Moutai has been cooperating with the market to rectify the phenomenon of fake wine and blends, and the company itself will also strengthen management.
It is understood that many stores in Maotai City can often see “cheap” old wines sold for only 300 yuan / jin, which is much lower than the price recognized by the market. The so-called vintage must be made with a base wine that is more than three years old, and to mark the vintage, the age of the base wine is used with the highest proportion. But this so-called “cheap” vintage wine usually only has a few drops of old wine. And some stores have old stamps. As long as you buy wine, the packaging and stamp are free. And this behavior of pretending to be inferior and pretending to be a vintage wine has formed an industrial chain.
In order to standardize the order of production and operation of the Maotai Town liquor market and ensure the high-quality development of the Maotai liquor market, Moutai Town decided to conduct a comprehensive investigation of the liquor market in its jurisdiction, strictly control the chaos of aged wines and standardize the order of operation of the liquor market. On August 30, it issued a notice of rectification. Judging by the content of the notice, it standardizes the requirements for labeling aged wines, and at the same time requires that the packaging does not contain words that mislead consumers; Products that are not certified by the State Administration of Quality and Technical Supervision should not label the origin or core production area. Words; require all liquors to be clearly priced to avoid inflated prices; products sold in stores must be traceable; the production and sale of spirits are prohibited; for non-implementation or ignorance of the notice, the relevant departments will enforce the law and close and merge If the sanction constitutes a crime, it will be transferred to the judicial bodies for the investigation of criminal duties in accordance with the law, the last article of the notice indicates that the notification has been fulfilled since the issue date.
Xiao Zhuqing said that Maotai Town’s vigorous efforts to rectify aged wines, along with previous interviews with distributors, show that supervision of the spirits market is gradually increasing. As consumers begin to consume rationally, their continued in-depth understanding of the culture of rational drinking will also require alcoholic beverage companies to reduce their integrity management and improve their quality. A solid understanding of quality can become the future development trend of spirits.
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