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Original title: Liu Pingping: actively expand domestic and foreign markets to establish a good image of Chinese brands
The picture shows ChinaBrandLiu Pingping, president of the Construction Promotion Association, made a speech at the opening ceremony.
December 4-5, byXinhuanet, News Information Center of Xinhua News Agency, China Economic Information Service, China Fortune Media Group, New Media Center of Xinhua News Agency, Xinhua Daily Telecom, co-organized 2020 ChinacompanyThe Boao Forum was held in Boao, Hainan, China.Brand buildingLiu Pingping, president of the Promotion Association, said in his opening speech that China’s brand-building approachjobsIt is actively expanding at home and abroad.market, Establish an excellent image of Chinese brands.
Liu Pingping said that the core of the “dual cycle” development pattern is to expand domestic and international markets. Leading the brand and expanding the domestic and foreign markets is the core task to achieve high-quality economic development in China. Branding in China should focus on the following three key tasks to expand domestically and internationally. Market, establish a good image of Chinese brands.
One is to make the most of the positive energy of Chinese Brand Day to promote prominent brands. May 10 was confirmed as the Chinese Brand Day, the purpose is to improve social networks.Brand awareness, Cultivate and promote the positive energy of Chinese brands Xinhua News Agency and the China Brand Building Promotion Association jointly celebrate ChinaBrand valueThe evaluation information is published, and the Chinese Brand Day 510 Gala will be held jointly to enable good Chinese brands to lead the market consumption and expand domestic and foreign markets.
The second is to establish a scientific, fair and openly recognized brand value evaluation mechanism to cultivate modern brands. Currently, China has issued 30Brand evaluationfromNational standardAccording to national standards, the China Brand Building Promotion Association has published the Chinese brand value assessment results to society seven times a year, which has been fully affirmed and recognized by society.
“Basically China’s scientific, fair and openly recognized brand evaluation mechanism and national brand evaluation standard system have been established, and 80,000 to 100,000 brands are needed.Large consumptionFor all kindsProductCustomer demandNational brandBased on the publication of value assessment information, focus on promoting the publication of brand value assessment in all provinces and cities at the prefecture level in accordance with national standards. Liu Pingping said.
The third is to use brands controlled by our countryInternational voicePromote Chinese brands to expand to the world.international marketAt present, China has established 30 groups of international prominent brands, such as Chinese tea, Chinese ceramics, Chinese rice, ChineseTextile and clothingClothing, China Energy Conservation and Environmental Protection, China Furniture, China Consumer Electronicsproduct, China Inspection and Quarantine,China Power, Chinese traditional medicine, Chinese silk and silkworm, Chinese indoor air purification, etc. In the near future, about ten groups of brands will be established in the fifth batch, one after another, to establish a scientific and fair brand evaluation publication mechanism for countries with different systems around the world.
“Let’s work together to form ChinaBrand ResourcesMake full use of the power of international discourse that China has already controlled to expand and strengthen cluster brands, regional brands,branded product. Representing the image of Chinese brands going global, expanding domestic and foreign markets to meet consumer demand. Liu Pingping said.
ChinaentrepreneurThe Boao Forum has been held successfully for four consecutive sessions, becoming a shared one among Chinese entrepreneursShareHigh-end communication platform. This forum is “PromotingEntrepreneurshipIntegrate into the new development pattern ”as the theme, analyze and judge the current economic situation in China, deeply interpret the new development pattern and exploreBusiness developmentWay to create new advantages for future development.
(Article source:Xinhuanet）
(Responsible editor: DF537)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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