[ad_1]
Original caption: Li Xueqin and Li Jiaqi responded to issues such as falsified live streaming data by the China Consumers Association
Recently, the China Consumers Association published a public opinion analysis report on the protection of consumer rights during “Double 11”. The report shows that during the monitoring period, a total of 334,000 pieces of negative information related to “live streaming with goods” was collected. The live streaming “slots” with goods focused primarily on allegedly fraudulent orders from celebrities bringing goods.After sales serviceThere are two aspects of low satisfaction and bad experience: the previous problem report exemplifies the live broadcast of Wang Han and Li Xueqin, and the last one called Li Jiaqi.
In response, Li Jiaqi and Li Xueqin responded on November 21.
Li Xueqin replied that he did not know about the live broadcast statistics.
The China Consumers Association report uses live streaming from Wang Han on Taobao and Li Xueqin onJingdongAs an example, he noted that the falsification of indicators of “influence”, such as boasting the number of viewers and the “water injection” of sales data, has formed aindustrychain.On the other hand, malicious brushing, extravagant kicks, false reports, etc.Industry competitionIt also polluted the ecology of live broadcasts.
According to media reports, on Wang Han’s “Shunde Special Live Broadcast” on November 6, after a merchant paid an initial fee of 100,000 yuan, 1,323 units were sold on that day and 1,012 units were refunded. . The repayment rate reached 76.4% .And other companies have similar experiences, leading tostoreI received a fake transaction warning on the platform.
In response to Wang Han’s alleged “swiping orders” behavior, Wang Han’s signatory party Yinhe Zhongxing replied that “this is false.”the companyNo fictitious data or traffic purchase behavior, just help e-commerce platform account to perform live streaming execution, no need to swipe the order, this time, the order return after the order have the characteristics of malicious attacks. The platform is currently involved in the investigation and the specific source of the attack has not been identified. “
The live broadcast Li Xueqin participated in on an e-commerce platform on November 11 was also accused by the media as data fraud. It was said that of the 3.11 million viewers at the end of the day, there was only less than 110,000 actual data, and it was paid for by other viewers. And the comment section is kind to Li Xueqin.interactiveMost of the comments made by “fans” are made by machines.
In this regard, Li Xueqin himself through the video and Li XueqinjobsThe bureau responded that in the live broadcast, Li Xueqin himself participated in the live broadcast as a guest only. Li Xueqin and his workteamIt has not participated in any live broadcast operations, and has no knowledge of the live broadcast data statistics process, and said it resolutely resists live broadcast data falsification and other behaviors. At the same time, he stressed that he will choose cooperation platforms carefully and strictly review live streaming partners.
It is understood that several supervisory authorities have recently submitted supervisory opinions regarding actions such as order reselling and data fraud.
On November 5, the countrymarketThe “Market monitoringIn the “Guiding Opinions of the State Administration on Strengthening the Supervision of Webcast Marketing Activities”, it is mentioned that “for unfair competition issues such as fictitious transactions or evaluations in webcast marketing, webcasters misleading and misleading consumers , etc., in accordance with the “Law against unfair competition“focus on investigating and punishing false or misleading datadealPropaganda, help other operators to carry out false or misleading commercial propaganda, falsification and confusion,Commercial slanderAnd illegal activities such as illegal prize sales. “
On November 6, the State Administration of Market Regulation, the Central Administration of Cyberspace of China and the State Administration of Taxation jointly convened an administrative orientation meeting on the regulation of the economic order online and notedThe InternetplatformcompanyIt is necessary to conscientiously maintain the order of economic competition online, prevent dishonesty and fraud, such as scrutinizing orders, reviewing reviews and speculating with credits, and not publishing exaggerated live broadcasts of “battle reports” with inflated traffic, or participating inGoodwillSlander, coerce transactions and other illegal and illegal competitive behavior, or rely on algorithm recommendations,artificial intelligencewithBig dataAnalyze the conduct of “invisible” unfair competition.
On November 13, the “Regulation on the Management of Internet Live Marketing Information Content Service (Draft for Comments)” issued by the National Cyberspace Administration of China also noted that the operators of live streaming rooms and Livestream marketers must not fabricate or manipulate attention, views, and likes. Falsification of data traffic such as volume and volume of transactions.
The State Administration of Market Supervision strengthens the supervision of the post-sale live broadcast
The China Consumers Association report also noted that some merchants did not expand the after-sales system, and at the same time, responsibilities between merchants and anchors were not clearly defined. When they encountered after-sales problems, they “kicked the ball” with each other, which in turn caused consumers to watch and complain.
The report quoted a comment from a consumer in Li Jiaqi’s live broadcast room: “What are you doing in the live broadcast room? The first time you turn around, you just sell it, regardless of after-sales. What does it mean not to allow you to exchange after buying? So what to grab in the live broadcast room? After so much theft, quality problems occurred. Was the sentence asking me to return the product and not let me exchange it? How dare I buy something in the live broadcast room? “
It is understood that the consumer bought in the live broadcast room.product, Because it has been exhaustedBrandFang gave an after-sales plan for refund instead of exchange. MCN agency, where Li Jiaqi works, responded by saying that on November 1, Li Jiaqi’s live broadcast room sold a sports shoe brand. The consumer said on November 6 that there was a quality problem after receiving the goods. After the initial communication between the brand and the customer, this shoe is out of stock and cannot be exchanged, but can be returned and exchanged. The customer completed the refund on November 8.
With regard to these after-sales issues, the “Guiding Opinions of the State Administration for Market Regulation on Strengthening Supervision of Live Marketing Activities on the Web” also noted that violations of the legitimate rights and interests of consumers. Consumer Rights and Interests Protection Law, focused on the investigation and sanction of repairs, remakes, replacements, returns and complementsProductAmount requests, refund of payment and service fees or compensation for losses, deliberate delay or unreasonable refusal, etc. “
The State Administration of Market Regulation, the Central Administration of Cyberspace of China and the State Administration of Taxation also pointed out that the platform should strengthen the protection of consumer rights in the administrative guidance meeting on the regulation of the economic order online that it was held jointly on November 6. The complaint, the handling of reports and the feedback mechanism. Implemented in accordance with the law on the unreasonable return of seven days of online shopping, product “three guarantees” and other regulations, and actively explore the innovation of the consumer rights protection system. ”
(Source: Southern Metropolis Daily)
(Editor in charge: DF052)
I solemnly declare: The purpose of this information disclosed by Oriental Fortune.com is to spread more information and has nothing to do with this booth.
[ad_2]