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Original title: Lei Jun personally endorses Xiaomi 11, the “new fashion favorite” of the tech circle deserves it!
To zero in early 2021, Xiaomi Mi 11 will go on sale on all channels, just 5 minutes,SalesThe amount exceeded 1.5 billion yuan, becoming another high-end “explosive model” after the Xiaomi Mi 10 series, consolidating Xiaomi once again.BrandOn the high endmarketState. 8:00 p.m. on January 1Lei JunThe first live broadcast of the new year was opened and, together with many rice fans, witnessed the sale once more than 30,000 units of Mi 11. In addition, the official announcement of the new Xiaomi 11 “spokesperson” also carried the Live broadcast to a climax.
Xiaomi 11 spokesperson announced, Lei Jun unlocks a new identity
At 8 p.m. on the night of January 1, Lei Jun entered the Douyin live broadcast room on time in anticipation of many Mi Fans and opened the first live broadcast of the new year. That night,SalesBreaking 180 million yuan, the limited edition of Mi 11[Signature Edition de Lei Jun]sold out in 5 seconds, and 30,000 Mi 11 sold out at once, differentdiscountThe intensive New Year’s gifts are in turn on the shelves … But the biggest surprise is the launch of the Xiaomi spokesman 11 when the live broadcast nears its end. Lei Jun announced that in the next month, he will take the trust and love for Mi Fan as a spokesperson for Xiaomi 11 and will show your support.advertisingA blockbuster, ad will soon find rice noodles at Capital Airport
Cross-border technology and fashion, Lei Jun backs Xiaomi is not a ticket
At the end of 2020, Lei Jun was selected as the annual by two of the major fashion magazines “GQ Zhizu” and “Mr. Fashion Esquire”.companyHome, and the person on the cover, were called by netizens as “the most out of the circle in 2020.entrepreneur“This move also injected strong fashion and high-end elements into the personal image of the Xiaomi and Lei Jun brand.
In early 2020, Xiaomi has established a dual-brand development strategy, and the Redmi brand focuses on the young and energetic entry level.product, Xiaomi mobile phones began to upgrade to high-end,PositioningWith maximum cost performance under the flagship configuration, high-end models such as the Mi 10 and Mi 11 series have been successively launched. It is based onbrand strategyFor the adjustment, Redmi hired Wang Yibo as a spokesperson, and the Xiaomi mobile phone series spokesperson has adjusted from the previous representatives of youth and vitality such as Wang Yuan and Zhang Zifeng to a great fashion supermodel style. success.
Lei Jun laughed on the live broadcast: “Before Xiaomi’s marketing department signed a lot of stars and never wanted to sign me as a spokesperson.” This mockery may be the expression behind the high-end positioning strategy of Xiaomi’s mobile phones. ,activeBrandWith Lei Jun himself in business and technologysensationIn fact, there are differences.
Today, the young and energetic positioning is given to Redmi. Redmi is still the most profitable domestic mobile phone, and Xiaomi has officially embarked on the path of high-end development, and in the last two years, it has been selected as the cover character of fashion magazines. Right now, Lei Jun not only has a strongCognitionIts already formed image characteristics of fashion, business and achievements also make it the best backup option for Xiaomi’s new flagship machine, the Mi 11.
Judging by the phenomenon that Mi 11[la versión de la firma de Lei Jun]sold out in 5 seconds on Douyin’s live broadcast that night, Lei Jun’s ability to transport goods andPersonal brandThe appeal is obvious.
Staying firm in the high-end, Xiaomi 11 becomes the first “sales king” of the New Year
2020 is the 10th anniversary of the founding of Xiaomi, and it is also the year that Xiaomi will do its best to reach the high-end market. As Xiaomi’s first batch of high-end products, the Xiaomi Mi 10 series uses a powerhouse super strong and extreme productuser experienceWon industry leading sales andmarket share, Which also allowed Xiaomi to successfully sound the load of the high-end market.
On December 28, 2020, another Xiaomi masterpiece after establishing a foothold in the high-end market: Xiaomi Mi 11 was officially launched and went on sale on all channels on January 1. In just 5 minutes, sales exceeded 1.5 billion yuan and achieved the first sale. It serves the striking results of the “explosive style”. It is reported that this time the first batch of Xiaomi 11SupplyThe quantity far exceeds previous flagship stocks and is still running out quickly, fully verifying that Xiaomi’s flagship mobile phone has obtained the high-end market.consumptionFull recognition of the author.And his continuous attempts and success in the high-end market have not only broughtBrand powerThe overall level upgrade has also redefined the different positioning of the dual Xiaomi and Redmi brands in the minds of users, opening a clearer path for future development.
(Article Source: Science and Technology News)
(Responsible editor: DF537)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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