League of Legends S10 Ends, Suning SNG Defeats South Korea’s DWG Team, Internet Giants Grabbing Gaming Cakes

Original Title: League of Legends S10 Ends, Suning SNG Loses South Korea’s DWG Team, Internet Giants Take Esports Cake

“Suning, let’s go! Suning, let’s go!” On the night of October 31, the 2020 League of Legends (S10) World Finals ushered in the championship final and runner-up in Shanghai. At home, the fans were excited and the cheering voice got louder and louder. It is a pity that after 4 rounds of fierce battle, the SNG team in the Chinese LPL division regrettably lost 1: 3. The Korean DWG team took home the trophy and won the 2020 League of Legends World Championship.

Wailing and wailing were heard everywhere. After the game, the interviewing team members had tears in their eyes, unable to hide the loss of the game. Every time the reporter noticed, after the game, Suning’s “Young Marshal”, Zhang Kangyang, sentMicro ExpoHe said: “You no longer need to console me. I am not experiencing a defeat for the first time. Isn’t this the allure of competitive sports? This is the first time that we have participated in the World Championship and represented the LPL in the final.teamVery good performance. “

Game scene photo source: Photo by reporter Xu Lianlian

As the highest level and highest level of League of Legends competition every year, in the environment of the global epidemic, it can be said that the process of this year’s final is very difficult.ModeThe quantity is also strictly controlled.Nicolo Laurent, CEO of Riot Gamesto acceptIn an interview with the media including Meijing, “Shanghai is the only city that can host the League of Legends World Finals right now.”

Over 110BrandParticipation proves the e-sports eventdealLevel and skill: Next year, the S11 will continue to land in Shanghai. In the eyes of the esports industry, this is theindustrypowerfulInfluenceThe incarnation of China is the mostcommercial valueElectronic sportsmarketFrom the club’s point of view, after this world match, people can seeThe InternetWith the team strength cultivated by Dachang, the territory of the national e-sports forces will be rewritten again.

Unfortunately, Suning’s SNG team lost

According to incomplete statistics from reporters, right after the finals, there are 6 related issues in a rush.Micro ExpoHot search. The SNG team is undoubtedly the strongest dark horse in this world championship and although they did not win the championship, they put in a very exciting performance. Especially in the second round of the SNG victory, the new generation of player Bin completed the first 5 kills in S finals history. This is the first time that a player has played “five kills” in the League of Finals. World-class legends. Operation, fans shouted hoarse voices at the scene, and social media was also projected by “Heaven God Bin.”

Some people say that Bin broke the circle. However, in post-game media interviews, all five players and coaches looked heavy. Bin said, “I didn’t play very well today.” From the outside, it’s more that team members failed to make the “three consecutive LPL” split. The loss of the crown.

Photo source: Photo by reporter Xu Lianlian

In fact, the strength of the winning DWG team is beyond question. According to data released by ESPN, DWG has a record of 34 wins and 3 losses in the last 37 games. They lost to GEN in the LCK summer regular season, lost to JDG in the group stage and lost to G2 in the semi-finals. Except for the defeat in the LCK, DWG only lost two games in this World Championship. Winning the championship trophy this time also means that the LCK division has regained the glory of competition that had been lost since the bird’s nest in 2017. You know, the LCK division has always been known for its strength. This is the sixth championship in the history of the finals.

But even if they lose, Suning behind the team is considered unprecedented in popularity. SNG was formerly known as the League of Legends Professional League (LSPL) TBG team. At the end of 2016, it was bought by Suning Group and renamed “SuNingGaming”, and entered the LPL with the first result in the LSPL Spring. After Suning established the SNG esports club, he was once an unknown in the industry. In 2018, Suning entered the First League of League of Legends, and the entire club has divisions such as League of Legends and Hearthstone. Suning’s League of Legends division won the 2017 LSPL Spring Championship, won third place at the 2018 Demacia Winter Games, and won third place at the 2020 LPL Summer Games.

This promotion to the World Championship is the best result ever achieved by the SNG team, which is also due to Suning’s special attention to the League of Legends division.General ManagerLin Qing once revealed in an interview with Jiemian News that in various major competitions, Suning primarily invests in the League of Legends sector, investing between 80% and 90% of the budget in League of Legends.

The core of esports commercialization is the cohesion of young fans

Newzoo “Global eSports Marketreport“It shows that in 2020, there are 1.956 billion eSports inhabitants in the world, with more than 200 million top enthusiasts, and the number of viewers of a single S9 game held in 2019 will exceed 99 million. Newzoo predicts that China will depend onborrowTotal revenue of $ 385 million became the highest paid esports market, an 18% increase from $ 326 million in 2019.

Fan cohesion and youth appeal are the main reasons esports can attract brand engagement – For brands, the S Race is hugeBrand influenceIt is an opportunity not to be missed, especially due to the postponement of the European Cup, the Olympics and other events, resulting in a “gap period” for the brand launch, the S10 is even more fragrant.

The purchasing power of the post-1990s population has becomeconsumptionThe Core Power of the Market. ” China Esports Industry 2020 ”Investigation report“It shows that in 2020, among the 520 million Chinese e-sports users, users aged 25 and under account for 60.1%.

Photo source: Photo by reporter Xu Lianlian

All reporters noted that the S10’s marketing was more abundant than in previous finals. The number of backers for this year’s finale has risen from 8 in S9 to 15 in various fields such as fast sales, automotive, and finance. Although there is a lack of offline scenes, Riot Games announced that it will set an in-game banner for first time in the League of Legends Championship Series (LCS).advertising, This move can also be used in S10.

In fact, offline was not completely absent: more than 6,000 fans gathered at the Pudong football stadium that night. During the finals, Shanghai also created “Urban Canyon Life Month”.cultureActivities, some catering companies install e-sports decorations in the store and play games in the store, some catering companiesPassenger flowVolume increase by 20% .There are also many offline viewing activities in other cities, such asFight fishOptics Valley in the world city of WuhanPedestrian streetA free viewing event was held.

The consumption-driven effect of e-sports events is also reflected in Internet platforms such as e-commerce. During S10, the event partnersSuning Online MarketE-sports related app downloadsProductThe company’s sales volume has increased significantly over the previous month. Some analysts believe that 10 years of esports events may still have a high degree of popularity, and the popularity of consecutive LPL championships and automatic chess in the first two years plays a significant role in promoting.

Previously, with the announcement of the LPL alliance,JingdongIt acquired the QG team from LPL and changed its name to JDG (JDGaming), Station B acquired the e-sports team IMay and changed its name to BLG (Bilibili Gaming). With SNG winning the runner-up, the presence of the Internet giants in the field of e-sports is getting stronger. In the face of the e-sports pie, the attacks of the Internet giants are increasingly fierce. After all, the S11 is in Shanghai too. If you prove yourself or grab the market, it can all be “until next year.”

(Source: Daily Economic News)

(Responsible editor: DF075)