King of Glory resumes trading, Huawei and Tencent battle is a turning point

Summary

[King of Glory está de vuelta en los estantes de Huawei y la batalla de Tencent ahora está cambiando]In the evening, a China Business News reporter saw on the Huawei app store that the “King of Glory” in Tencent games had been restored to the shelves. In this regard, Huawei officials did not give a response, but Huawei experts told reporters that Tencent games will be re-released one after another, and the two sides are working on the final caliber. (China Business News)

January 1, 2021, Huawei Game Center Community LaunchadHe said: “Due toTencentThe game unilaterally made major changes to the cooperation between the two parties at 5:57 p.m. on December 31, 2020, which led to significant obstacles to continued cooperation between the two parties. After careful evaluation of our legal affairs, we had to suspend the relevant cooperation in accordance with Tencent’s unilateral request. Remove Tencent games from Huawei platform. “

But on the evening of the same day, a China Business News reporter saw on Huawei’s app store that the “Glory of the King” in Tencent games had been restored. In this regard, Huawei officials did not provide a response, but Huawei’s informants told reporters that Tencent’s games will be re-released one after another, and the two sides are working on the final approach.

Tencent also told reporters that the two sides (cooperation) are gradually recovering.

Tencent Games said in a previous official announcement that Huaweimobile gameThe platform and our “Mobile Games Promotion Project Agreement” did not renew the contract as scheduled, resulting in related Tencent Games this morning.productIt was suddenly taken off the shelf. We are currently actively working with Huawei’s mobile gaming platform.communicationNegotiate and strive to recover as soon as possible.

A person familiar with the matter told reporters that the wick of the incident was that the share ratio was not negotiated.

In the past, the gaming industry has been in a period of great development, and it is also a period when channels are king. The hard-core alliance formed by the official mobile app store has always been divided into five or five with the game publishers. While abroad,AppleApp Store and Android Google Play and the distributor share ratio is 37.

But withmarketAs the environment changes, the channels for users to access games are diversifying.ShelfGame distribution channels have been gradually declining and the younger generation of gamers has gradually embraced the gaming community forums.publicSurrounding number, graphic content platform or word of mouth broadcasts, etc.CognitionFor a game, the shelf game application center is no longer the only channel for gamers to download games, and the channel is also in the process of change.

As of mid-2019, Tencent’sChannel businessA new share ratio is proposed. The distribution and development channels of its new games are divided into a ratio of 37%, that is, 30% for the application market and 70% for developers.

Some mobile phone manufacturers told reporters today that they have reached an agreement with Tencent in the second half of 2019.negotiationThe result has changed from the original five points to three.

As of press time, Huawei has not responded to the reasons for the delisting.

(Article source: China Business News)

(Responsible editor: DF506)