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Original title: Can Xinyang Maojian be prevented by rubbing off Maotai fever?
□ Every time special commentator Tan Haojun
On the night of February 16, Xinyang Maojian Group Co., Ltd. (00362, HK; Xinyang Maojian for short) issued an announcement on the Hong Kong Stock Exchange stating that the board of directors recommended that the English name of the The company was changed from “Xinyang Maojian Group Limited” to “China Dragon Moutai Group Limited” and “China Guolong Moutai Group Co., Ltd.” was adopted as the second Chinese company name to replace the existing name “Xinyang Maojian Group Co. ., Ltd. “.
What “Guolong Maotai”, this enthusiasm does not leave a fig leaf, “Moutai Group Co., Ltd.”, although from the perspective of its name, it cannot be considered as an infringement of the intellectual property rights of “Moutai Group “., There is also the word” Guolong “in front of him. Yet has Maotai’s enthusiasm so desperately reached the point where it doesn’t require dignity?
In fact, a publicly traded company like Xinyang Maojian that doesn’t need dignity to keep up is not one or two. The most typical is the A-share listed company once called “Pitupi.” That was on the night of May 10, 2015. Duolun shares announced a change in company name and business scope. The company planned to change the name to Pittup Financial Information Services (Shanghai) Co., Ltd. and the English name P2P Financial Information Service Co., Ltd.
The reason it was changed to this name is very simple. At the time, it was the craziest time for internet and P2P finance. To gain popularity and gain attention, Duolun stock traders thought of changing the name of the company to attract Investors are paying attention, trying to change the poor operating conditions of the company.
As everyone knows, the operational status of a company does not depend on its name but on its strength, including the strength of technical research and development, the strength of product development, the strength of marketing, and the strength of management. business. In a word, it is to be competitive in the market. No matter how good the name is, it can only have a temporary effect, but it shouldn’t last long. Only by closely combining strength with name can you become a competitive company.
After Duolun’s name was changed to Pitupi, in addition to getting a few daily limits through the madness of the stock market at the time, it quickly returned to the original point and returned to its original form, and there was a continuous decline, and The the stock market fluctuated afterwards. What’s even more ridiculous is that after changing its name to Pitupi, the company publicly announced that it would do internet finance and invest in the P2P ranks. At the time, Duolun shares did not even have a person who knew internet finance and was unable to hire high paying internet finance talent.
Desperate, on the night of July 30, 2017, Pitupi, which had been marked with “* ST” due to ongoing losses, issued another announcement and proposed changing the company name to “Pitupi Financial Information Services (Shanghai) Co. , Ltd. ”Changed to“ Shanghai Rock Enterprise Development Co., Ltd. ”, referred to as“ Rock Shares. ”The reason is that the company implemented a delisting risk warning on March 29, 2017. If the utility The company’s audited net in 2017 continues to be negative, the company’s shares will be suspended. In fact, it didn’t take long for them to change the name, the rock shares were also marked with “ST” and then hooked to the wine.
As everyone knows, this company has changed its name many times before changing its name. If you count “ST” and so on, someone has done statistics and changed your name 12 times, God only knows if you will change your name. Having spared no effort to change the name and catch up with the popularity of P2P, the company is still struggling and has not developed due to the name change. So, can Xinyang Maojian get better with the Maotai heat? Can you become a listed company that can be welcomed by market investors like Moutai?
Obviously, if a company is focused on how to change its name, instead of paying attention to connotation and strength, how can it develop? Even if it can produce a temporary effect, it is an eyeball effect at best, not a corporate effect. A real company, a truly powerful company, will not make a fuss over the name, but will give great importance to the connotation and reputation of the company, will take care of the company name like the eyes, and will make the company name very important. . valuable intangible asset. Anyone who wants to change the name, as long as it is not caused by objective factors, is due to poor operating conditions and lack of competitiveness in the company, as are those who do not work hard but want to touch a transfer wall and draw. a transfer ticket to live well The people of the day are too superstitious with subjective desires, but they do not pay attention to personal cultivation.
Some companies are eager to change their name, but the name change does not change the “destination”, so investors should be more attentive to companies like Xinyang Maojian. For businesses, only those who are truly understanding the technology, products, and markets will have an outlet, be competitive, and have investment value. If you just sharpen your head and want to change your name, it will be another blow at most.
