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Original caption: Guo Jingming apologized late at night for plagiarizing old news. Was it a sincere regret or was it forced by the situation?
Guo Jingming once again tackled hot pursuit late at night.
On the early morning of the 12th and 31st, Guo Jingming suddenly posted an official apology on Weibo for plagiarizing old news. However, behind this slightly abrupt apology at press time, Guo Jingming’s motives are quite interesting.
Apologizing late at night for plagiarizing old news
In the early morning of December 31, Guo Jingming suddenly uttered an apology on Weibo for plagiarism 15 years ago.
Guo Jingming said: “Right now, it is the last day of 2020. At the end of this special year with a new understanding of life.” He said that 15 years ago, the court ruled that “How much do you know about flowers in dreams?” He copied “Circle inside and out.” Because I was young and frivolous and refused to admit my mistakes, today “I apologize for being too late”: “Ms. Zhuang Yu, I solemnly apologize for the harm you caused, I am very sorry. I also apologize to the public and to all original authors, I apologize for the hard-earned creative environment in China. Sorry, I did a very bad demo. Take me as a warning, reject plagiarism and respect the creation. “
While apologizing, he said that he would compensate Zhuang Yu for all the online and offline royalties and all the profits made after the publication of the novel “How Many Flowers Fall in a Dream”. If Zhuang Yu is unwilling to accept it, he will donate the money to charities and accept public supervision.
A plagiarism case that lasted 15 years was only considered to have completely landed.
According to public reports, author Zhuang Yu claimed in 2004 that Guo Jingming’s book “How Many Flowers Fall in Dreams”, published by Chunfeng Literature and Art Publishing House in 2003, had plagiarized her in 2002 by changing her face, displacing characters, and reverse the order. The novel “Circle inside and outside the circle”, which was created in 1999, has the original conception, the main story clues, most of the plot, the main characteristics of the character, the style of the language of the work, etc. For this reason, he sued Guo Jingming, Chunfeng Literature and Art Publishing House, etc. with a petition.
On December 7, 2004, the Beijing No. 1 Intermediate People’s Court issued a first instance verdict on the copyright dispute between Guo Jingming and Zhuang Yu, ordering Guo Jingming and Chunfeng Literature and Art Publishing House to immediately stop the publication and distribution of the book “How Many Flowers Fall in Dreams” and jointly compensate Plaintiff Zhuang Yu suffered economic losses of 200,000 yuan and publicly apologized to plaintiff Zhuang Yu in the newspaper. After the first instance, Guo Jingming refused to accept the sentence and chose to appeal, making it clear that he would not consider reconciliation with Zhuang Yu.
However, in May 2006, the Beijing Higher People’s Court rendered a final ruling, concluding that Guo Jingming’s novel “How much do you know about flowers in your dreams?” He plagiarized writer Zhuang Yu’s “Circle Inside and Outside”, and Guo Jingming and Chunfeng Literature and Art Publishing House jointly compensated for Zhuang Yu’s economy. The loss of 200,000 yuan, the compensation of 10,000 yuan for the relief of mental damage, the cease of sales of “How many flowers in a dream”, the public apology, etc., will be executed within 15 days.
After losing the case, Guo Jingming’s party quickly paid the financial compensation, but there was nothing to say about the public apology at the trial. Until today, 15 years later.
In this apology, Guo Jingming said, “For the past fifteen years, I have always told myself that I have to rely on work and hard work to be successful, and that shows that hard work can also change life. But now I understand that if I have always avoided my past and refused to admit and face the mistakes I made when I was young. I will never be a great man. “
What is the motivation for the apology?
At the moment, Guo Jing clearly has no escape.
Recently, Guo Jingming and Yu Zheng have been invited to participate in variety shows “I’m an Actor” and “I Am an Actor.” Behind the frequent hot searches, the old news that the two were caught in plagiarism and lost the lawsuit was raised again.
On December 21, 2020, 111 film and television professionals jointly expressed: “Plagiarism should not be a role model!”, Calling for a boycott of Yu Zheng and Guo Jingming, who have been sentenced by the court to plagiarize other people’s works, and should not appear on variety shows as show mentors. The joint letter includes many well-known screenwriters such as Wang Hailin, Tan Fei, and Qiong Yao, and the number of joint names has now surpassed 150.
Posted by Song Fangjin Weibo Screenshot
The joint action obviously had a lot of impact on the industry. Not long after the joint letter was released, Zhejiang Satellite TV announced that “I am an actor” will be postponed to next week, and the reason is obvious. Faced with the industry’s long-standing anger, Guo Jingming also realizes that this time “public anger is difficult to commit”, if he does not say anything, it may be difficult to gain a foothold in the industry in the future. For this reason, in today’s apology, Guo Jingming said, “I also apologize to the public, all original authors, and the hard-earned creative environment in China.”
Furthermore, Guo Jingming’s apology seems to imply that he is seeking to change the business model he was proud of.
Guo Jingming was once known as “the most marketed film director in the industry.” Before this, despite the collapse of word of mouth, the “Little Times” film series still earned a total of almost 1.8 billion yuan at the box office. After deducting the cost, he made huge profit multiple times for the growers, which is a miracle in the industry. It is precisely because of this excellent track record that he has always had absolute confidence in his marketing: gathering traffic stars, using fan circle groups, and extending the marketing cycle. In his model, marketing is more important than the movie itself.
However, this model doesn’t seem to work well in “Qing Ya Ji” since the “Je Ji” fiasco.
As Guo Jingming’s grand release after 4 years of silence, the production equipment of “Qing Ya Ji” is luxurious. However, according to the professional version of Maoyan Data, the box office and theater lineups for “Qing Ya Ji” have been on the rise since its release. The walking posture.
Data source: Maoyan Data Professional Edition
And as the movie’s reputation becomes more polarized. Although the issuer is still increasing its investment in marketing materials, the word of mouth conversion rate continues to decline unstoppably. Based on Maoyan Data Professional Edition’s current $ 503 million box office forecast, while the movie won’t lose money, revenue is really limited.
Guo Jingming may have been puzzled before, why the tried and tested marketing methods of the four “Little Times” don’t work now? The reason is probably the aftermath of the strong marketing strategy, which is slowly fermenting.
Back then, when Guo Jingming broke down and cried, he said, “Is it because my name is Guo Jingming, so everything I did is wrong?” Aside from the movie itself, the audience now has a stereotype of Guo Jingming. It has evidently had a negative impact on his new film that cannot be ignored. Among all the negative labels, “plagiarism” is the worst. To untie the bell, you must tie the bell, and apologizing seems to be the only way for Guo Jingming to break this “wrong circle.”
At 20, I aspire to be older, and after 30, I’m eager to be recognized by the mainstream. Now Guo Jingming, who is about to turn 40, finally chooses to apologize for his mistakes as a young man. Although motivation may not be simple, it is certainly a good thing for the entire content creation industry.
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