[ad_1]
Original title: Property of “incoming” community traffic, Ministry of Housing and Urban-Rural Development issued a document to support diversified operations
Real estate companies will usher in “dual identities”: one is to operate real estate projects as a business and provide grassroots and value-added services; the other is to assume responsibility for social governance as a member of grassroots governance.
Can real estate companies with high community traffic “extract money” through diversified operations? A recently released government document provides regulatory support for real estate companies to take advantage of “last mile” business opportunities in the community.
On January 5, ten ministries and commissions, including the Ministry of Housing and Urban-Rural Development, jointly issued the “Notice on Strengthening and Improving the Management of Residential Property” (hereinafter the “Notice”), from the integration into the grassroots social governance system, the improvement of the governance structure of the owners committee and the improvement of the property Six aspects, including the level of management service, promoting the development of the property services industry life, standardizing the use and management of maintenance funds, and strengthening the supervision and management of real estate services, pose requirements to improve the level and efficiency of residential property management.
Regarding the community service industry, the “Notice” clarified that it encourages qualified real estate service companies to expand into areas such as elder care, child care, cleaning, culture, health, home brokerage, express delivery and delivery, and explore the “real estate service + life service” model Residents have diverse and multi-level living needs.
According to the “Notice”, real estate companies that perform life services such as caring for the elderly and housework can request the corresponding preferential support policies in accordance with the regulations.
“The aforementioned policies can be seen as the ‘spring’ of real estate companies that have arrived,” Yan Yuejin, research director of the Think Tank Center of the E-House Research Institute, told CBN. In his view, relaxing the operating authority of real estate companies is the highlight of this document. With the expansion of the commercial reach of real estate companies, their operational level and service capabilities will also improve.
Diversified business: nozzle or tasteless?
In recent years, more and more real estate companies have set foot in “diversified operations.” However, the accumulation of quantity did not represent a qualitative leap.
On the one hand, owners prefer “professional people to do professional things”; on the other hand, the lack of diversified and multi-market business concepts and sufficient financial support from real estate companies often make it difficult for the value-added community services they provide to fail. Substantial progress was made.
In response to the difficulty of maintaining the “diversified operations” of real estate companies, the competent person in charge of the Real Estate Market Supervision Department of the Ministry of Housing and Urban-Rural Development pointed out when explaining the “Notice” that real estate companies should promote diversified, high-quality life products by developing value-added community services. Empower.
The “Notice” noted that it guides real estate service companies to provide personalized products and personalized services through the smart property management services platform, for one-click appointment and door-to-door service. Real estate service companies that provide life services such as elderly care and housework can apply for the corresponding preferential support policies in accordance with the regulations.
Yan Yuejin believes that among the “personalized” products in the community, elderly care and child care have been the focus of residential projects in the past two years, but there are currently fewer successful cases. Based on the well-known advantages of real estate companies in the community, it will help facilitate the development of services such as community care for the elderly and low-cost child care, which is truly beneficial to homeowners.
In the “Opinions on the Promotion of the Healthy Development of Care Services for the Elderly” issued by the General Directorate of the State Council a few days ago, it is mentioned that the offer of multiple participation and multimodal care services should be expanded old people. Optimize home and community services, and develop a centralized management and operation of community care and network of nursing services.
How can we win the trust of the owners when “cross-border” companies carry out specific businesses like pensions? Compared with professional equipment on the market, what are the advantages?
Li Huijun, deputy general manager of Hefei Jing’an Real Estate, told China Business News that by providing basic services, the real estate company has a vast community of traffic resources and has increased the confidence of owners. At the same time, based on big data analysis, the real estate company is familiar with the specific needs of the owner and can provide specific value-added services.
According to the “Notice,” real estate service companies are encouraged to use technologies such as the Internet of Things, cloud computing, big data, blockchain, and artificial intelligence to build an intelligent property management service platform. Collect data on houses, facilities and equipment, homeowners committees, real estate service companies, etc., share city management data, and collect data on living services such as shopping, cleaning, and elderly care.
Li Huijun expects a lot from the provisions of the “Notice” that “material enterprises can get political support to develop value-added community services.” He said that due to the gaps in managerial experience, talents and funds in this type of business in the early stage, business risks are high. Small and medium-sized businesses have been slow to promote these services, and the introduction of this policy is certainly a great advantage for small and medium-sized businesses.
Usher in the “dual identity”
With the publication of the “Notice”, real estate companies will usher in “dual identities”: one is to operate real estate projects as a company and provide grassroots services and value-added services; the other is to assume responsibility for social governance as a member of grassroots governance.
The competent person in charge of the Real Estate Market Supervision Department of the Ministry of Housing and Urban-Rural Development said that at present, the integration of property management and grassroots social governance is not enough, resources and administration are not enough to spread to the community, the property management system and mechanism need to be further improved and the quality of property services needs to be improved. The relevant functional departments have not implemented the established responsibilities, there is a phenomenon that law enforcement agencies do not enter the community, and violations of laws and regulations in the community cannot be investigated and dealt with in a timely manner.
According to the “Notice”, real estate companies will be integrated into the grassroots social governance system, and will implement the responsibilities of neighborhood territorial management. During the response to public emergencies, the sub-district guides real estate service companies to carry out response work and provides material and financial support. If a real estate service company is entrusted with conducting public service business, it must pay the corresponding fees to the real estate service company.
Yan Yuejin believes that the above regulations mean that the responsibilities and rights of property companies will be expanded at the same time. At the same time, in grassroots governance, further clarification of the limits of responsibility and power of real estate companies will also help real estate companies to better perform community service work and promote the scale of real estate services.
He also believes that the social governance function of real estate companies can not only urge them to improve their basic services business, but also help them improve their product capabilities, develop value-added service businesses for the community, and pave the way for brand stories.
The “Notice” clarified that it supports the merger and reorganization of real estate services companies, promotes large-scale and branded operation of real estate services, and improves the overall level of service.
The “Notice” also expanded the management coverage of real estate companies. This includes encouraging real estate service companies to uniformly manage old communities around the projects being managed. If the conditions for professional property management are not available at the moment, the neighborhood will gradually achieve full property management coverage through the trusteeship of the community residents committee, the custodial organizations social or self-management of residents.
Yan Yuejin believes that the “expanding the scope of asset management” regulations, on the one hand, help material enterprises to better integrate into social governance, on the other hand, they also broaden the business scope of material enterprises. After this regulation is implemented, real estate companies can also conduct business involving real estate brokerage and leasing, which will help to revitalize the stock market. But the premise is that real estate companies cannot participate in real estate speculation, especially in some school districts. Listings “.
Massive information, accurate interpretation, all in the Sina Finance APP
Editor in charge: Zhang Mei
