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Original title: In some areas, celebrities are invited to broadcast live to avoid losses.
Every time the reporter Zhou Chengcheng Every time the editor Chen Xing
This year is the last year of poverty alleviation, but the sudden epidemic and flooding since the flood season have brought no small challenges to this work. Some counties affected by poverty have also been affected by this. How can we do a good job of alleviating poverty in counties affected by the flood?
Winning the battle against poverty is a difficult task that must be completed in order to build a well-off society in all respects. Consumption poverty alleviation is an important way for social forces to participate in poverty alleviation. At present, in terms of alleviating poverty by consumption, what good practices do we have, what problems persist and how to solve them?
On August 28, the State Information Office held a press conference on the action to alleviate poverty due to consumption. At the meeting, the competent person in charge of the Poverty Alleviation Office of the State Council responded to the above questions.
Floods affect 2 million poor people
Since the flood season, some provinces have suffered severe flooding. Data shows that as of August 21, the severe flood disaster in 9 provinces and cities, including Anhui Province, involved 296 impoverished counties, 15,336 impoverished villages, and more than 2 million people affected by the disaster.
Regarding the impact of the floods, Hong Tianyun, deputy director of the Office of Poverty Alleviation of the State Council, said that rural areas have been hit hard. After the flood disaster occurred, the road was washed away and products could not be shipped, hindering the normal flow of materials. After the homes of ordinary people were affected by the disaster, some villagers returned home from the city to receive disaster relief, and their income would also suffer.
In addition, Hong Tianyun cited data that more than 2 million poor people are affected. By the 21st, most of the issues have been resolved and 10% are still being addressed. She noted that among the affected poor population, relevant departments quickly included some of the nearly 13,000 households that may return to poverty, including those lifted out of poverty and marginalized populations, into the new monitoring system.
It is worth noting that on August 26, Prime Minister Li Keqiang of the State Council chaired an executive meeting of the State Council to implement flood control and disaster relief and post-disaster recovery and reconstruction. The meeting decided that, through various channels, central and local finance will spend about 100 billion yuan in post-disaster reconstruction and recovery funds, and establish a mechanism for direct financing to disaster areas and projects.
He Daixin, deputy director of the Financial Research Bureau of the Institute of Financial Strategy of the Chinese Academy of Social Sciences, told the Daily Economic News reporter that post-disaster reconstruction requires a large amount of expenses and that the 100,000 financing agreement million yuan is very timely. The grassroots know better where to spend, the amount of spending, and the progress of spending. Once the funds reach the grassroots, the grassroots can quickly allocate these financial resources and deploy the financial resources throughout the flood control and disaster relief process.
Live delivery requires inexpensive accounting
Good wine is also afraid of deep alleys. Some places are trying to sell poverty alleviation products through live broadcasts.
Hong Tianyun said that live broadcast is a very good form. It is highly affirmed and encouraged by celebrities, especially presenters who are influential and motivated among consumers.
However, there are also cases where celebrities are invited to broadcast live, but lose money in some areas.
Hong Tianyun said that poor areas have to count two accounts for the live broadcast of goods, on the one hand, the influence of the anchor should be considered, and on the other, the economic account should be calculated. In some areas, the cost of calling a host is out of proportion to the advertising effect.
“The anchor, please spend hundreds of thousands, millions, and the sales of goods are only a few hundred thousand. This is a lesson and also presents new requirements for future work,” Hong Tianyun said.
He also noted that the industrial chain for many poverty alleviation industries is not long and the chains are relatively fragile. In each link, the level of computerization and intelligent management is relatively low. The level of scale, standardization, and branding of poverty alleviation products is not high, especially the logistical one. There are still deficiencies in the distribution and logistics facilities. It is necessary to make up for the shortcomings of the remaining months of this year. At the same time, this work will be at the center of the “14th Five-Year Plan” and related difficult issues will be addressed. Consider more, promote the effective connection of poverty alleviation products and the market, participate in the great cycle and participate in the great competition of commodification.
In fact, the government has played an important role in alleviating poverty through consumption. However, it cannot be ignored that some poverty alleviation products are overly dependent on underwriting aid units and are not sufficiently market oriented.
Hong Tianyun said that the combination of government guidance and market mechanism is a constant work requirement. There has never been a requirement to subscribe poverty alleviation products to any department, subtask, task, or even indicator. However, at work, there are relevant units or companies that make promises to poor people: “As long as they can be planted, they can be sold.” This is contrary to industrial development.
How to avoid this type of situation? Hong Tianyun said that the cultivation of a product is cyclical and regular, and it can only be sustainable, and long-term development can connect with the market.
