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Original title: To make you consume with revenge, the country has taken another big step!
“The epidemic has been under control for several months. Why hasn’t the ‘retaliatory use’ come after the epidemic that was originally expected?”
Faced with this question, the answer given by the National Bureau of Statistics is: the recovery in consumption continues to advance steadily.
Recently, to accelerate the advent of “retaliatory consumption”, the country has frequently made big moves and many arrows have been launched to promote consumption. Is your wallet ready?
Promote new consumption
Recently, the General Directorate of the State Council officially released the “Opinions on Leading the accelerated development of new types of consumption with new forms of business and new models”, which propose 15 policy measures in four aspects to promote new types of consumption.
These supporting policies are still a large number of dry goods:
—— Promote online learning models, such as large-scale open online courses.
—— We will vigorously promote services such as diagnostic and treatment appointments, online diagnosis and treatment, electronic prescription circulation, and online drug sales.
—— Further support the development of new business formats, such as take-out delivery, online car calling, instant delivery, and Internet-based hosting exchange.
—— Encourage brick-and-mortar businesses to open new models such as “cloud shopping” through live e-commerce and social marketing.
Why should we vigorously promote new consumption? Because the facts have shown that the new type of consumption can be an important task.
Gao Gao, deputy secretary-general of the National Development and Reform Commission, said that since the beginning of this year, the new corona pneumonia epidemic has had a greater impact on the consumer sector, and unnecessary needs, crowding, the Residents’ mobility and contact consumption have been severely repressed, becoming a weak link in the economic recovery. But at the same time, various new business models and models have led to new types of consumption to accelerate expansion, and online consumption has grown against the trend, effectively ensuring the daily needs of residents and promoting the recovery and constant stabilization of the economy.
Since the beginning of this year, live streaming has become a trend. Schools, including some education and training institutions, have generally started teaching online, and government agencies and businesses are also promoting the online office. It also includes many industries, such as cultural tourism and fitness, that have launched “cloud streaming” and “cloud watching.” In the development of “cloud fitness”, medical services make a smart, fast and accurate connection through the “cloud consultation”.
Take for example the live streaming of products, including Dong Mingzhu, Lei Jun, Liang Jianzhang, Ding Lei and other big shots. According to the monitoring of the Ministry of Commerce, in the first half of the year, the live broadcasts of the national e-commerce exceeded 10 million, the number of active presenters exceeded 400,000, the number of viewers exceeded 50 billion and the number of products in the gondolas exceeded 20 million.
Statistics show that in the first eight months, domestic online retail sales of physical goods increased 15.8% year-on-year, 24.4 percentage points higher than total retail sales of consumer goods. Now, online retail sales of physical goods accounted for nearly a quarter of total retail sales of consumer goods.
Therefore, to stimulate consumption, new forms of consumption are promising.
Xu Hongcai, deputy director of the Economic Policy Research Institute of the China Policy Research Institute, told reporters at Chinanews.com that it is necessary to vigorously cultivate new types of consumption represented by online consumption, create a conducive market environment for promoting consumption, promoting fair competition, combating counterfeit and inferior products, and improving products. Quality allows consumers to have the security of eating and consuming, so that consumers “can consume, dare to consume and be willing to consume.”
Launch of the National Month of Consumer Promotion
The “Golden Nine and Silver Ten” is the traditional high season of consumption, and to promote consumption during this period, the Ministry of Commerce has taken a great step to organize the National Month of Consumer Promotion 2020 from September 9 to 8 October.
The activities of the National Month for the Promotion of Consumption 2020 have received positive responses from several localities and companies. More than 100,000 businesses in 179 key cities across the country have been actively involved, involving more than 2 million physical stores and online merchants.
The results of the monitoring and analysis of the third-party payment platform showed that the campaign “One hundred cities and ten thousand companies to promote consumption” got off to a good start. In the first week, the country’s total consumption of goods and services exceeded 980 billion yuan, an increase of 8.1% from the previous month.
Taking automobile consumption as an example, tracking data from the China Automobile Dealers Association shows that in the first week of the event, domestic passenger car retail sales were 298,000, a year-on-year increase of 38.6%. and a monthly increase of 40.1%, which is expected to further accelerate the growth of total retail sales of the social consumer in September. .
A reporter for Chinanews.com noted that the large-scale issuance of consumer vouchers has become a hallmark of National Consumer Promotion Month.
Among them, Jilin will carry out the third round of consumer voucher promotion activities from September 26 to October 31, including a 40 million yuan commercial consumer voucher capital limit, which will be mainly used to support automobiles. , refined petroleum, household appliances, communication equipment, house building materials, etc. Variety of consumption; The cultural and tourist consumption vouchers have a capital limit of 10 million yuan, which is focused on reducing and exempting scenic spots and scenic spots to drive the growth of accommodation, restaurant and shopping consumption.
Zhejiang will issue 500 million yuan in cultural and tourism consumption vouchers for domestic tourists, for Zhejiang tourism products and products on platforms such as Fliggy Travel, Meituan, Ctrip, Qunar, etc., 8 vouchers will be issued between September 23 and end of November. Issued daily.
For another example, Gansu has organized 332 million yuan consumer promotion funds to support the issuance of consumer vouchers and implement incentives and subsidies; Hainan has organized more than 100 consumer promotion activities in key industries such as tax exemption, automobiles, catering, home appliances and e-commerce.
There will be more discounts during the “Double Festival” period. Gao Feng, a spokesman for the Ministry of Commerce, said that during the Mid-Autumn Festival and National Day holidays, major participating companies in various regions will also carry out more than 1,300 consumer promotion activities involving broad participation of companies. domestic and foreign, production, supply and marketing of upstream and downstream, including foreign trade exports to domestic sales, established national tides.Agricultural productsPoverty alleviation and consumption etc. allow consumers to enjoy preferential treatment and benefits.
Is retaliatory use still a long way off?
Search for the keyword “retaliatory use” on social media and you will see that many people share their recent “retaliatory use” experiences. Some people line up to buy luxury items offline, others post screenshots of shopping online, and many have dozens of orders. .
Screenshot of the shopping cart shared by Internet users.As I passed the entrances of the main luxury items, I saw the crowd in line, and I was very confused: huh? Is it free to buy things now? As I passed the Hermes counter after lunch, the familiar clerk told me He recommended that the fall and winter shoe series be very comfortable, and I have tried it on my feet: It’s so fragrant! So he quickly joined the ‘retaliatory consumption’ team. “
“Now I can spend 3,000 yuan a month on expenses and purchases. Is this considered ‘retaliatory consumption’? I only spent more than 1,000 yuan a month before the epidemic.”
“Recently, I’ve been a bit of ‘retaliatory consumption’, and I’ve already started counting the days when I will get paid next time.”
Screenshot from Weibo.Smoke and fire are getting louder, buying and buying is accelerating, and consumption growth is finally turning positive. In August, total retail sales of domestic consumer goods increased 0.5% year-on-year and the growth rate turned positive for the first time this year.
Various consumer scenes, such as movie theaters and scenic spots, are also gradually recovering, and box office revenues continue to rise. The single-day “Chinese Valentine’s Day” box office exceeded 500 million yuan, basically the same as in the same period last year.
The number of people going out to travel has also increased significantly and the flow of rail passengers has increased. According to data from National Railway Group Co., Ltd., the national railways shipped 250 million passengers in August, an increase of 42.5 million from July.
The “Double Festival” is coming. In this 8-day Super Golden Week, many people want to go out for a wave, and a journey of retaliation is ready to begin. Experts from Ctrip Travel’s Big Data Laboratory predict that, from the perspective of the recovery of the national tourism market, the number of tourists during this year’s 8-day National Day holiday may exceed 600 million, and the rate of recovery can reach around 70 to 80%. The tourism market may usher in “retaliatory consumption”.
Fu Linghui, a spokesman for the National Bureau of Statistics, believes that although the current overall consumption growth rate remains relatively low, with China’s effective control of the epidemic, stable employment and rising income for residents, the future recovery in consumption is worth waiting for.
Recently, have you been “retaliating against consumption”?
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