[ad_1]
Original title: Huayang Lianzhong held a job exchange session on marketing issues for the Beijing Winter Olympics
On December 8, 2020, the Beijing 2022 Olympic and Paralympic Winter Games will be officially announced.attorneyServiceexclusiveproviderHuayang LianzhongOrganize the marketing theme of the Beijing Winter OlympicsjobsSession to share, invite partial sponsorship of the Beijing Winter OlympicscompanyIn the meeting to share marketing experience andWorkplan。Huayang LianzhongdirectorLong, Organizing Committee of the Beijing Winter OlympicsmarketColleagues responsible from the Development Department attended and gave speeches. About 40 representatives of some sponsors of the Beijing Winter Olympics and relevant personnel from the Marketing Development Department of the Beijing Winter Olympics Organizing Committee participated in the event.
Gu Haoning, Vice Minister of the Market Development Department of the Beijing Winter Olympics Organizing Committee, gave a speech
Comrades in charge of the Marketing Development Department of the Beijing Winter Olympics Organizing Committee stated in their speech that it is 421 days until the opening of the Beijing Winter Olympics. CongratulationsHuayang LianzhongBecame the sole supplier of the official communication agent of the Beijing Winter Olympics for the first anniversary, I hope all sponsoring companies make good use of each activity.motivationMeet, communicate fully, share experiences and broaden your horizons Sponsoring companies are expected to seize valuable opportunities in the winter of 2020-2021, plan marketing strategies in advance, and explore their ownBrandConnotation andcompany cultureAdvantages, take advantage of the Beijing Winter Olympics and sportscultureThe resources, combined with important events and time nodes, use rich themes and splendid marketing activities to make positive contributions to the brand development of various companies and lay a solid foundation for the Beijing Winter Olympics to be held as programmed.
Hua YangLianzhongNational Strategy CenterGeneral ManagerLiu Song shared
At the meeting, Hua YangLianzhongExperience and shared experience in sports marketing for representatives of sponsoring companies. The shared content covers multidimensional topics such as cross-border marketing methods of sporting events, the characteristics of young audiences driven by interest and the extraction of multidimensional value from athletes from field achievements to growth stories, providing the sponsors more ideas and possibilities for the marketing of the Winter Olympics. Sex.Hua YangLianzhongIn the exchange, it was also emphasized that sport has a weak sense of delimitation. When sport becomes part of the lives of young people, it is necessary to think about how to “de-serialize” and make sport an important means of communication, optimizing personal participation and resonance. , Encourage young people to tell their own stories, participate in them and actively enrich the connotation of the themes.
At the same time, Huayang Lianzhong also gave a brief introduction on the progress of preparations for the Beijing Winter Olympics thematic communication project and looked forward to working with sponsors at all levels to jointly improve the Beijing Winter Olympics. and ice and snow sports.Influence, Actively responds to the call of “300 million people participating in ice and snow.”
Event site, Olympic global partnersAlibaba、Coke, Panasonic, Official Partner of the Beijing Winter OlympicsBank of China、Antathe company、China Unicom、SinopecExpecting the sponsoring company representatives to discuss the company’s Winter Olympics design and marketing expectations, confusion and needs encountered in the preparation process, and how to impress young peopleconsumptiongroup, To achieve cross-border linking, design the Beijing Winter Olympics cyclebrandExchanges on topics like plansinteractive。
(Article source: VolkswagenValuesNewspaper)
(Responsible editor: DF537)
I solemnly declare: The purpose of this information disclosed by Oriental Fortune.com is to spread more information and has nothing to do with this booth.
[ad_2]