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Original title: Huawei re-lists Tencent games
In the early morning of January 1, the Huawei Game Center community published aad, MeaningTencentThe game unilaterally made major changes to the cooperation between the two parties at 17:57 on December 31, 2020, which led to significant obstacles to continued cooperation between the two parties afterwards.the companyDue to the cautious assessment of legal matters, it had to suspend the relevant cooperation in accordance with Tencent’s unilateral request and remove Tencent’s games from the Huawei platform.
A reporter for the Beijing Youth Daily learned that Huawei requested last nightmarketTencent games have been put back on sale. The Tencent Game Community posted: “After friendly negotiation between the two parties,productIt has been resumed at Huawei Game Center. Both parties will continue to work together toconsumptionBring a better experience andService。 “
A person from the games industry said that Huawei’s removal of Tencent games was related to the fact that the two parties did not reach an agreement on the mining fee. It is reported that,AppleThe main difference with Huawei is the payment in the game to download free games andAppleIn recent years, we have gradually adjusted the engagement ratio. Currently, Huaweimobile gameThe rake is much larger thanAppleThis has caused many popular mobile games to abandon Huawei mobile phones and drive away many game makers large and small.
The main contradiction between the two lies in the extraction relationshipopinionInconsistent, behind this is that game makers use the idea that “quality content is king” for gamesDistribution, Change the profitability model of mobile phone manufacturers that was previously based on the hardware channel.GameShow both of you contempt for users, such asbehaviorNeither should large factories.
Game etiquette
Game distribution “quality content is king”
The “war” between game brands and mobile phone manufacturers is not the first time. Previously, Mihayou’s “Original God” and Lilith’s “Awakening of Nations” successively issued announcements stating that traditional Android channels such as Huawei and Xiaomi would not be launched. The dispute between Tencent Games and Huawei was due to the launch of Tencent’s new mobile game “Call of Duty”. People familiar with the matter told reporters that Tencent Games hopes to increase the share ratio to 3: 7. Huawei still insists on 5: 5, and the two sides have not discussed. Close up.
Behind the “positive rigidity” between Huawei and Tencent is that game brands use the idea that “quality content is king” for the distribution of games, changing the profit model of mobile phone manufacturers than previously it was based on the hardware channel. According to industry sources, many game creators want to declare war on the high commissions of the Android platform. For head manufacturers,NetEaseOnce in “Fantasy Westward Journey”, “Dahua Westward Journey”, etc.Competitive productsAnd some Android channelsnegotiation, It is said that the rake rate has been reduced, and other games still follow the “foreign points 3: 7, domestic open 5: 5”Industry standard. Many netizens will wonder why the share of national participation is higher than that of foreign countries, mainly because of domestic Android phones.PropertyHigh, according to IDCreportShow which Android phones occupy China in 2019market shareUp to 87%, this also gives confidence to mobile phone manufacturers.
Tencent Financial Report for November 12, 2020AnalysttelephonemeetingOn, Chief TencentstrategyOfficer James Michel highly praised the success of games like “Original God” and “The Awakening of Nations” without going through channels. “The share ratio actually reflects a fair cooperative relationship. The platform generates revenue due to the value provided to the gaming company. This is the most complicated and detailed part of the negotiation.” Michel also emphasized: If the platform can bring more new users to the gaming company, then its services will be of great value, and vice versa. There will be more refinement in the future of the channel distribution industry, which is more beneficial to everyone.
(Source: Beijing Youth Daily)
(Responsible editor: DF407)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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