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Original Title: High Ticket Prices and Rising Spectators Create “Strongest Spring Festival Stand in History,” and Beijing Fares Most Expensive
On February 18, a reporter from NanduAli PicturesThe Lighthouse Research Institute of its subsidiary learned that the 2021 Spring Festival archive (2.11-2.17) closed at a box office of 7.822 million yuan, an increase of about 35% over 2019, creating “the archive the strongest Spring Festival in history. “
The national average ticket price for this year’s Spring Festival booths is 48.9 yuan, 4.2 yuan more than the average ticket price for the 2019 Spring Festival booths. Among them, the Tier 1 cities have increased significantly. This year, the total number of spectators for this year’s Spring Festival is 160 million, 30 million more than in 2019, which is another record. The industry believes that the increase in the average price of tickets and the number of spectators of movies has a certain impact on the box office.Lift upeffect.
The combined box office of the Spring Festival in 2019 is understood to have reached 5.8 billion, with 130 million movie viewers and 2.89 million shows.
From the perspective of cities, the data from the professional version of the lighthouse shows that in the 2021 Spring Festival, Shanghai’s box office contribution ranked first in the country, reaching 366 million yuan; Beijing, which ranked second at the box office, was the most expensive city. with an average ticket price of 72 yuan Contributed to the box office of 277 million yuan. Closely followed, Shenzhen, Chengdu, Chongqing, Guangzhou, Suzhou, Hangzhou, Tianjin and Nanjing entered the top ten cities that contributed to the box office. The average ticket price for these cities was basically around 50 yuan.
Lighthouse Research Institute “ Spring Festival Archive 2021marketKnowledge of the datareport“It shows that the top two films” Detective Chinatown 3 “(3.55 billion) and” Hello Li Huanying “(2.72 billion) have won 80% of the box office. Judging by the changes in the ratings box office on the day of the movie, “Hello, Li Huanying”borrowThe super word of mouth arrived on the fourth day of the Lunar New Year and reached the top box office in a single day; “Samurai God Order” fell from the fourth to the last day on the first day.
From the perspective of user data, 80% of users watched only one movie during this year’s Spring Festival; the proportion of two-person viewing decreased by 7% compared to the 2019 Spring Festival, and both the single-person and multi-person viewing side increased. Because theater attendance is still limited and it is difficult to find a ticket for Spring Festival movies, the concentration of viewing hours for users has been significantly lower than previous Spring Festival movies. 14: 00-15: 00 remains the most popular viewing At the same time, the proportion of morning and evening movies has increased.
Southern Metropolitan reporters asked about the professional version of Lighthouse and learned that the attendance rate of theaters across the country during the Spring Festival is around 45%, and Shanghai has the highest attendance rate in top-tier cities, reaching around 48%. Some informants told Nandu reporters that in the context of standardized epidemic prevention and control, the attendance rate of more than 40% is a very good result. “No new films will be released on February 11. All new films will be released on February 12, so the attendance rate has dropped slightly. It could have been higher.”
Furthermore, the Southern Metropolis reporter learned from the Beacon Professional Edition that the total box office of Spring Festival stalls (2.11-2.17) in Guangdong province this year reached about 858 million yuan, an increase of about 35 % compared to 2019, which is the same as the national average, only surpassed by Jiangsu Province. The number of movie viewers was approximately 17.71 million, an increase of 3.49 million over 2019; the average ticket price was 48.44 yuan, which was 3.73 yuan more expensive than in 2019; the number of screenings reached 358,000, with an attendance rate of 38.19%. . Guangdong Province’s attendance rate during the Spring Festival in 2019 was much lower than this year, only 29.53%.
Overall, Beacon Professional Edition data shows that at the end of the Spring Festival, the box office in 2021 reached almost 11.6 billion.
Collection and writing: Southern Metropolis reporter Xu Bingqian
Edit: Zhen Qin
(Source: Southern Metropolis Daily)
(Responsible editor: DF544)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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